Rascasse Audience Intelligence

Chinese television drama Audience in United States

A data profile of the people who buy, follow and care about Chinese television drama in United States — modelled from more than twelve digital signal sources. Chinese television drama has an estimated audience of 1,889,684 people in United States.

#6522among Topic in United States#2352in Movies & TV

The average Chinese television drama fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Group buying, International education, Malaysia, with strongest over-indexing on Group buying (50.91× the country average).

Demographically, the Chinese television drama audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chinese television drama fan in United States is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chinese television drama profile in United States.

Audience size
1.9M
in United States
Gender
79.6%♀
20.4% male
Age
43.6
average years
Country rank
#14899
Topic in United States
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chinese television drama fans

79.6% are female, 20.4% are male, average age 43.6.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Chinese television drama audience in United States
MetricValue
Female79.6%
Male20.4%
Average age43.6
Estimated audience size1,889,684
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Chinese television drama audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3918%
40-4921%
50+32%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Chinese television drama audience comes from United States.

Worldwide audience distribution share by country for Chinese television drama
CountryShare
United States26.6%
Japan15.5%
Taiwan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chinese television drama audience in United States is strongest.

Fig. 05

Top regions by affinity

Chinese television drama fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.36×
02Wyoming~4K1.32×
03North Dakota~5K1.23×
04Delaware~6K1.12×
05Montana~6K1.11×
06Alaska~4K1.11×
07New Hampshire~8K1.10×
08Maine~7K1.10×
09West Virginia~9K1.08×
10Rhode Island~6K1.08×
11Arkansas~20K1.06×
12Washington, District of Columbia~6K1.06×
13Mississippi~20K1.05×
14California~200K1.04×
15Idaho~10K1.04×
16Nebraska~10K1.03×
17New Mexico~10K1.02×
18South Dakota~4K1.02×
19Kentucky~20K1.00×
20Iowa~20K1.00×
21Kansas~10K0.99×
22Oklahoma~20K0.98×
23Nevada~20K0.98×
24Louisiana~20K0.97×
25Connecticut~20K0.96×
26Oregon~20K0.95×
27Utah~20K0.95×
28Alabama~20K0.94×
29Washington~30K0.92×
30Minnesota~20K0.92×
31South Carolina~30K0.91×
32Virginia~40K0.90×
33Missouri~30K0.90×
34Wisconsin~30K0.90×
35Massachusetts~30K0.89×
36Indiana~30K0.89×
37Maryland~30K0.89×
38Arizona~30K0.88×
39Tennessee~30K0.88×
40Colorado~30K0.88×
41New York~90K0.85×
42New Jersey~40K0.85×
43Michigan~40K0.84×
44Georgia~50K0.83×
45Ohio~50K0.82×
46North Carolina~50K0.82×
47Pennsylvania~50K0.80×
48Illinois~50K0.80×
49Texas~100K0.74×
50Florida~90K0.72×
Fig. 06

Affinity by region

Affinity by region — Chinese television drama, United States
0.72×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chinese television drama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chinese television drama audience
#·InterestCategoryAffinity×
01China Central TelevisionMovies & TV63.77×
02International educationBusiness & Career53.68×
03Group buyingShopping50.91×
04Viola DavisMovies & TV47.33×
05MooncakeFood & Beverages31.39×
06MalaysiaTravel & Leisure31.06×
07BaiduInternet & Social Media27.74×
08BeijingTravel & Leisure26.97×
09Jet LiMovies & TV26.92×
10TaobaoShopping25.73×
11Fresh Off the BoatMovies & TV24.81×
12M. Night ShyamalanMovies & TV24.23×
13Michelle YeohMovies & TV23.87×
14Bruce LeeMovies & TV22.41×
15Kumail NanjianiMovies & TV22.16×
16Priyanka ChopraMovies & TV21.70×
17Bubble teaFood & Beverages20.40×
18TaiwanTravel & Leisure19.59×
19Jackie ChanMovies & TV16.34×
20Hong KongTravel & Leisure11.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chinese television drama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chinese television drama audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Community OrientationOPEN1.72×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chinese television drama audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Risk AppetiteTHRILL0.82×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chinese television drama have in United States?

Chinese television drama has an estimated audience of 1,889,684 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chinese television drama fans?

79.6% of Chinese television drama fans are female, 20.4% are male, with an average age of 43.6 years.

03

Which brands do Chinese television drama fans like most?

Chinese television drama fans show strongest brand affinity for Group buying (50.91×), International education (53.68×), and Malaysia (31.06×) over the country average.

04

Where do Chinese television drama fans live in United States?

Chinese television drama fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Chinese television drama fans also like?

Beyond Chinese television drama itself, the audience over-indexes on International education (53.68×), Malaysia (31.06×), Viola Davis (47.33×), and Beijing (26.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Chinese television drama audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese television drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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