Chinese television drama Audience in United States

Chinese television drama logo

Chinese television drama has an estimated audience of 1,889,684 people in United States. 79.6% are female, 20.4% are male, average age 43.6. Top regions: California, Texas, New York. Top brand affinities: Edvard Grieg, Voltron: Legendary Defender, South Asian cuisine, Monogram, Bunga bunga.

The average Chinese television drama fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Edvard Grieg, Voltron: Legendary Defender, South Asian cuisine, with strongest over-indexing on Edvard Grieg (217.82× the country average). Demographically, the Chinese television drama audience skews more female with an average age of 43.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Chinese television drama fans

Demographic split for Chinese television drama audience in United States
MetricValue
Female79.6%
Male20.4%
Average age43.6
Estimated audience size1,889,684

Audience persona

The typical Chinese television drama fan in United States is more female, around 43.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Edvard Grieg.

Top regions in United States

Top regions ranked by reach for Chinese television drama in United States
RegionReachAffinity
California249,0201.2×
Texas107,0080.66×
New York91,8400.87×
Florida60,9880.48×
Virginia40,1830.87×
Washington33,2430.88×
Illinois33,0930.53×
New Jersey32,0640.67×
Georgia30,9870.53×
Pennsylvania29,5390.46×
Arizona25,5480.66×
North Carolina25,1660.44×
Ohio25,0630.43×
Massachusetts24,2160.65×
Kentucky24,0621.02×
Maryland21,9510.68×
Michigan21,5090.44×
Alabama20,9900.8×
Louisiana20,6700.85×
Minnesota20,6440.76×
Hawaii19,6032.41×
Tennessee19,2950.51×
Oklahoma19,1350.91×
Oregon18,3490.85×
Wisconsin17,9710.63×
South Carolina17,2410.61×
Indiana16,7980.49×
Arkansas16,3051.05×
Colorado16,2070.54×
Nevada16,1620.88×
Mississippi16,0181.03×
Missouri15,3650.5×
Connecticut13,8340.73×
Iowa13,2860.85×
Kansas13,0620.88×
Utah12,6890.75×
Idaho12,2111.29×
West Virginia12,1211.38×
New Hampshire11,8031.59×
Nebraska10,8671.15×
New Mexico10,6131.12×
Montana10,5452.01×
North Dakota10,1342.61×
Wyoming9,8053.5×
Rhode Island9,6441.6×
Maine9,6381.42×
Delaware8,6371.66×
Washington, District of Columbia6,7561.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinese television drama audience
BrandAffinityCategory
Edvard Grieg217.82×Literature
Voltron: Legendary Defender40.25×Movies & TV
South Asian cuisine18.8×Food & Beverages
Monogram5.62×Home & Garden
Bunga bunga111.61×Politics & Society
Esher61.05×Travel & Leisure
Cam Ward3.92×Sports
97-1 The Eagle Rocks88.24×Music & Radio
Kenneth Copeland Ministries15.44×Politics & Society
UK garage4.74×Music & Radio
Natural rubber1.72×Cars & Mobility
National Paralympic Committee19.15×Sports
Gruppo Torinese Trasporti21.1×Cars & Mobility
Regional styles of Mexican music1.6×Music & Radio
Sponge (band)14.96×Music & Radio
Grey Eagle, Minnesota26.36×Travel & Leisure
Kendra Scott1.51×Fashion & Accessoires
Iron Man (film)2.44×Movies & TV
Janitor2.68×Home & Garden
Kento Yamazaki4.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinese television drama audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.83
Community OrientationOPEN1.36
Luxury OrientationPREMIUM1.29
Pet OwnershipJOY1.25
ExtroversionTHRILL1.23
PatriotismCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Chinese television drama
CountryShare
United States26.6%
Japan15.5%
Taiwan9.0%

See Chinese television drama audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Chinese television drama have in United States?

Chinese television drama has an estimated audience of 1,889,684 people in United States, concentrated in California and Texas.

What is the gender split and age of Chinese television drama fans?

79.6% of Chinese television drama fans are female, 20.4% are male, with an average age of 43.6 years.

Which brands do Chinese television drama fans like most?

Chinese television drama fans show strongest brand affinity for Edvard Grieg (217.82×), Voltron: Legendary Defender (40.25×), and South Asian cuisine (18.8×) over the country average.

Where do Chinese television drama fans live in United States?

Chinese television drama fans in United States are most concentrated in California (reach 249,020), Texas (reach 107,008), and New York (reach 91,840). These three regions account for the largest share of the active audience.

What other brands do Chinese television drama fans also like?

Beyond Chinese television drama itself, the audience over-indexes on Voltron: Legendary Defender (40.25×), South Asian cuisine (18.8×), Monogram (5.62×), and Bunga bunga (111.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese television drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.