China Central Television Audience in United States

China Central Television logo

China Central Television has an estimated audience of 709,410 people in United States. 51.4% are female, 48.6% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Mainland China, Chinese television drama, Taichung, Traditional Chinese characters, CCTV 中文.

The average China Central Television fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mainland China, Chinese television drama, Taichung, with strongest over-indexing on Mainland China (66.2× the country average). Demographically, the China Central Television audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of China Central Television fans

Demographic split for China Central Television audience in United States
MetricValue
Female51.4%
Male48.6%
Average age37.9
Estimated audience size709,410

Audience persona

The typical China Central Television fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Mainland China.

Top regions in United States

Top regions ranked by reach for China Central Television in United States
RegionReachAffinity
California152,0921.95×
Texas63,4111.04×
New York56,1261.42×
Florida49,4041.03×
Illinois25,0511.06×
Georgia24,1381.1×
Pennsylvania23,4210.98×
Ohio21,2940.97×
New Jersey20,7561.15×
North Carolina19,3810.91×
Washington18,8671.33×
Virginia18,1501.05×
Michigan16,0270.86×
Massachusetts15,6131.12×
Tennessee13,8330.97×
Arizona13,8120.95×
Maryland12,5631.03×
Indiana12,1200.94×
Missouri10,8020.94×
Louisiana10,5331.15×
Nevada10,1441.48×
Colorado9,8500.88×
Oregon9,7351.2×
Minnesota9,5850.94×
Wisconsin9,1000.85×
South Carolina8,8100.83×
Alabama8,7390.88×
Kentucky8,1200.91×
Connecticut7,1181×
Oklahoma6,6360.84×
Utah5,9830.94×
Arkansas5,2260.89×
Mississippi5,0650.87×
Kansas5,0150.9×
Iowa4,9970.86×
Hawaii3,3911.11×
Washington, District of Columbia3,3481.57×
New Hampshire3,1541.13×
Nebraska2,8570.8×
Idaho2,7250.77×
New Mexico2,4490.69×
West Virginia2,4450.74×
Delaware2,2351.14×
Maine1,9570.77×
Rhode Island1,9320.86×
Vermont1,8471.48×
Montana1,3200.67×
South Dakota1,2600.77×
Alaska1,2280.81×
North Dakota1,1000.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for China Central Television audience
BrandAffinityCategory
Mainland China66.2×Travel & Leisure
Chinese television drama63.77×Movies & TV
Taichung92.87×Travel & Leisure
Traditional Chinese characters54.2×Literature
CCTV 中文151.39×Movies & TV
Standard Chinese39.31×Politics & Society
Mandarin Chinese41.8×Politics & Society
Chinese calendar29.99×Politics & Society
Chinese culture13.28×Politics & Society
Eastern Television169.45×Movies & TV
Bunga Citra Lestari143.52×Music & Radio
Free trade zone120.97×
ROBINSON65.1×Travel & Leisure
Thai television soap opera57.63×Movies & TV
Taiwan9.39×Travel & Leisure
Onitsuka Tiger19.79×Fashion & Accessoires
Yahoo!奇摩名人娛樂3.9×Internet & Social Media
Free area of the Republic of China51.17×
Chinese characters58.02×Politics & Society
Japanese-Language Proficiency Test47.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by China Central Television audience
TraitClusterScore
PatriotismCONSERVATISM2.04
TravellingTHRILL1.94
SpiritualityBALANCE1.46
Quality AwarenessPREMIUM1.43
Convenience OrientationPREMIUM1.41
Need for SecurityCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for China Central Television
CountryShare
China18.7%
India13.8%
Philippines6.9%

See China Central Television audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does China Central Television have in United States?

China Central Television has an estimated audience of 709,410 people in United States, concentrated in California and Texas.

What is the gender split and age of China Central Television fans?

51.4% of China Central Television fans are female, 48.6% are male, with an average age of 37.9 years.

Which brands do China Central Television fans like most?

China Central Television fans show strongest brand affinity for Mainland China (66.2×), Chinese television drama (63.77×), and Taichung (92.87×) over the country average.

Where do China Central Television fans live in United States?

China Central Television fans in United States are most concentrated in California (reach 152,092), Texas (reach 63,411), and New York (reach 56,126). These three regions account for the largest share of the active audience.

What other brands do China Central Television fans also like?

Beyond China Central Television itself, the audience over-indexes on Chinese television drama (63.77×), Taichung (92.87×), Traditional Chinese characters (54.2×), and CCTV 中文 (151.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for China Central Television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.