Chinese culture Audience in United States

Chinese culture has an estimated audience of 6,438,703 people in United States. 55.6% are female, 44.4% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Tibet.

The average Chinese culture fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Chinese culture audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Chinese culture fans

Demographic split for Chinese culture audience in United States
MetricValue
Female55.6%
Male44.4%
Average age41.9
Estimated audience size6,438,703

Audience persona

The typical Chinese culture fan in United States is more female, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Chinese culture in United States
RegionReachAffinity
California1,118,4561.58×
Texas775,5411.4×
New York514,0901.43×
Florida454,8111.04×
Georgia244,9511.23×
Pennsylvania213,8650.99×
Illinois205,3680.96×
Washington197,1291.53×
North Carolina193,8701×
New Jersey176,1051.08×
Virginia169,0411.08×
Ohio166,2660.84×
Arizona158,5481.21×
Michigan146,4480.87×
Massachusetts138,2061.09×
Indiana132,3791.13×
Maryland127,1861.15×
Tennessee124,0170.96×
Missouri98,5570.95×
South Carolina90,8610.94×
Colorado84,9010.84×
Minnesota80,6650.87×
Louisiana79,0870.95×
Alabama79,0040.88×
Kentucky76,0540.94×
Wisconsin70,5580.73×
Oklahoma68,7970.96×
Utah68,1971.18×
Oregon65,0700.88×
Nevada62,3291×
Connecticut58,4360.9×
Hawaii56,8782.06×
Mississippi53,1521×
Iowa47,9000.9×
Arkansas45,2920.85×
Kansas44,6660.88×
West Virginia29,5520.99×
Nebraska27,4560.85×
New Mexico26,5940.82×
Idaho25,6360.79×
New Hampshire20,6600.81×
Washington, District of Columbia20,2711.05×
Rhode Island18,5250.9×
Maine14,9530.65×
Delaware14,0370.79×
Alaska13,4050.97×
South Dakota13,0720.88×
North Dakota11,9790.91×
Montana11,6850.65×
Wyoming8,6930.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinese culture audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Tibet18.32×Travel & Leisure
Income tax13.19×Business & Career
Malaysia11.92×Travel & Leisure
Beijing13.07×Travel & Leisure
Superman2.26×Movies & TV
Viola Davis12.5×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
North Korea8.31×Travel & Leisure
Chinese cuisine5×Food & Beverages
Do it yourself (DIY)2.34×Home & Garden
Coppa Italia45.38×Sports
Macau7.97×Travel & Leisure
Local food2.85×Food & Beverages
Vietnam Airlines20×Travel & Leisure
Window shutter8.84×Home & Garden
Uniqlo4.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinese culture audience
TraitClusterScore
Early Adopter MentalityPOWER1.8
PatriotismCONSERVATISM1.77
TravellingTHRILL1.7
SpiritualityBALANCE1.63
Sports ActivityPOWER1.59
LGBTQ+ IdentityOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Chinese culture
CountryShare
China15.5%
United States10.6%
Japan8.5%

See Chinese culture audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Chinese culture have in United States?

Chinese culture has an estimated audience of 6,438,703 people in United States, concentrated in California and Texas.

What is the gender split and age of Chinese culture fans?

55.6% of Chinese culture fans are female, 44.4% are male, with an average age of 41.9 years.

Which brands do Chinese culture fans like most?

Chinese culture fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Chinese culture fans live in United States?

Chinese culture fans in United States are most concentrated in California (reach 1,118,456), Texas (reach 775,541), and New York (reach 514,090). These three regions account for the largest share of the active audience.

What other brands do Chinese culture fans also like?

Beyond Chinese culture itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Tibet (18.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.