North Korea Audience in United States

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North Korea has an estimated audience of 7,378,489 people in United States. 43.5% are female, 56.5% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Mozambique, Pretoria, East Africa, Brunei, Thái Nguyên.

The average North Korea fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mozambique, Pretoria, East Africa, with strongest over-indexing on Mozambique (43.83× the country average). Demographically, the North Korea audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of North Korea fans

Demographic split for North Korea audience in United States
MetricValue
Female43.5%
Male56.5%
Average age42.9
Estimated audience size7,378,489

Audience persona

The typical North Korea fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Mozambique.

Top regions in United States

Top regions ranked by reach for North Korea in United States
RegionReachAffinity
California906,2771.12×
Texas672,8941.06×
Florida475,4130.95×
New York443,4961.08×
Illinois268,4051.09×
Pennsylvania258,2211.04×
Ohio227,016
Georgia226,0930.99×
North Carolina208,5130.94×
Virginia206,8381.15×
Michigan201,3051.04×
New Jersey192,9711.03×
Washington187,0541.26×
Arizona170,2201.13×
Massachusetts161,5531.11×
Tennessee148,153
Indiana136,9891.02×
Missouri125,2601.05×
Maryland124,0970.98×
Colorado114,7530.99×
Minnesota109,5821.04×
South Carolina101,9380.92×
Wisconsin100,2510.9×
Kentucky97,9791.06×
Alabama93,4030.91×
Oregon92,5791.09×
Oklahoma90,1711.1×
Louisiana79,7590.84×
Connecticut75,5701.02×
Nevada73,3901.03×
Utah65,3930.99×
Arkansas58,9560.97×
Iowa55,0230.91×
Kansas52,8100.91×
Mississippi48,6140.8×
Hawaii41,3041.3×
Idaho36,914
New Mexico36,0470.97×
Nebraska33,6660.91×
New Hampshire31,8871.1×
West Virginia30,6730.89×
Washington, District of Columbia27,0381.22×
Maine26,8471.02×
Rhode Island22,4030.95×
Montana19,6730.96×
Alaska17,6091.12×
Delaware15,5690.76×
North Dakota13,8870.92×
South Dakota13,8250.81×
Vermont10,7800.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Korea audience
BrandAffinityCategory
Mozambique43.83×Travel & Leisure
Pretoria42.78×Travel & Leisure
East Africa24.92×Travel & Leisure
Brunei44.51×Travel & Leisure
Thái Nguyên45.7×Travel & Leisure
North Vietnam41.14×Travel & Leisure
Vietnamese alphabet40.83×Politics & Society
V-pop31.04×Music & Radio
Vũng Tàu42.63×Travel & Leisure
Phú Quốc38.9×Travel & Leisure
Hội An41.31×Travel & Leisure
Hạ Long42.87×Travel & Leisure
Nha Trang40.54×Travel & Leisure
Cần Thơ41.11×Travel & Leisure
Da Nang International Airport39.51×Travel & Leisure
Phnom Penh28.27×Travel & Leisure
Han dynasty33.2×Politics & Society
Botswana20.36×Travel & Leisure
Laos25.85×Travel & Leisure
Zimbabwe19.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Korea audience
TraitClusterScore
PatriotismCONSERVATISM3.17
ExtroversionTHRILL1.4
Need for SecurityCONSERVATISM1.39
SpiritualityBALANCE1.38
TravellingTHRILL1.37
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for North Korea
CountryShare
Japan11.7%
United States10.0%
Vietnam6.8%

See North Korea audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does North Korea have in United States?

North Korea has an estimated audience of 7,378,489 people in United States, concentrated in California and Texas.

What is the gender split and age of North Korea fans?

43.5% of North Korea fans are female, 56.5% are male, with an average age of 42.9 years.

Which brands do North Korea fans like most?

North Korea fans show strongest brand affinity for Mozambique (43.83×), Pretoria (42.78×), and East Africa (24.92×) over the country average.

Where do North Korea fans live in United States?

North Korea fans in United States are most concentrated in California (reach 906,277), Texas (reach 672,894), and Florida (reach 475,413). These three regions account for the largest share of the active audience.

What other brands do North Korea fans also like?

Beyond North Korea itself, the audience over-indexes on Pretoria (42.78×), East Africa (24.92×), Brunei (44.51×), and Thái Nguyên (45.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.