Rascasse Audience Intelligence

North Korea Audience in United States

A data profile of the people who buy, follow and care about North Korea in United States — modelled from more than twelve digital signal sources. North Korea has an estimated audience of 7,378,489 people in United States.

#57among Country in United States#305among POI in United States#407in Travel & Leisure

The average North Korea fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mozambique, Pretoria, East Africa, with strongest over-indexing on Mozambique (43.83× the country average).

Demographically, the North Korea audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Korea fan in United States is more male, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Mozambique.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Korea profile in United States.

Audience size
7.4M
in United States
Gender
43.5%♀
56.5% male
Age
42.9
average years
Country rank
#4799
POI in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Korea fans

43.5% are female, 56.5% are male, average age 42.9.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for North Korea audience in United States
MetricValue
Female43.5%
Male56.5%
Average age42.9
Estimated audience size7,378,489
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the North Korea audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3917%
40-4921%
50+32%
Fig. 04

Worldwide distribution

10.0%

of the worldwide North Korea audience comes from United States.

Worldwide audience distribution share by country for North Korea
CountryShare
Japan11.7%
United States10.0%
Vietnam6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Korea audience in United States is strongest.

Fig. 05

Top regions by affinity

North Korea fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K1.23×
02Alaska~20K1.19×
03Washington~200K1.17×
04New Hampshire~30K1.14×
05Arizona~200K1.12×
06Oklahoma~90K1.12×
07Virginia~200K1.08×
08Maine~30K1.08×
09Kentucky~100K1.07×
10Indiana~100K1.06×
11Idaho~40K1.06×
12Oregon~90K1.05×
13Washington, District of Columbia~20K1.04×
14Texas~700K1.03×
15Michigan~200K1.03×
16Missouri~100K1.03×
17New Mexico~40K1.03×
18California~800K1.02×
19Pennsylvania~300K1.02×
20Massachusetts~100K1.02×
21Minnesota~100K1.01×
22Utah~70K1.01×
23Montana~20K1.01×
24Illinois~200K0.99×
25New Jersey~200K0.99×
26Connecticut~70K0.99×
27Nevada~70K0.99×
28Arkansas~60K0.99×
29North Dakota~20K0.99×
30Georgia~200K0.98×
31Ohio~200K0.98×
32Tennessee~100K0.98×
33New York~400K0.97×
34Kansas~60K0.97×
35West Virginia~30K0.97×
36North Carolina~200K0.96×
37Maryland~100K0.96×
38Colorado~100K0.96×
39Wisconsin~100K0.95×
40South Carolina~100K0.94×
41Rhode Island~20K0.94×
42Nebraska~30K0.93×
43South Dakota~20K0.93×
44Alabama~90K0.92×
45Florida~500K0.91×
46Iowa~60K0.91×
47Vermont~10K0.90×
48Mississippi~50K0.87×
49Louisiana~80K0.83×
50Delaware~20K0.81×
Fig. 06

Affinity by region

Affinity by region — North Korea, United States
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Korea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Korea audience
#·InterestCategoryAffinity×
01Thái NguyênTravel & Leisure45.70×
02BruneiTravel & Leisure44.51×
03MozambiqueTravel & Leisure43.83×
04Hạ LongTravel & Leisure42.87×
05PretoriaTravel & Leisure42.78×
06Vũng TàuTravel & Leisure42.63×
07Hội AnTravel & Leisure41.31×
08North VietnamTravel & Leisure41.14×
09Cần ThơTravel & Leisure41.11×
10Vietnamese alphabetPolitics & Society40.83×
11Nha TrangTravel & Leisure40.54×
12Da Nang International AirportTravel & Leisure39.51×
13Phú QuốcTravel & Leisure38.90×
14Han dynastyPolitics & Society33.20×
15V-popMusic & Radio31.04×
16Phnom PenhTravel & Leisure28.27×
17LaosTravel & Leisure25.85×
18East AfricaTravel & Leisure24.92×
19BotswanaTravel & Leisure20.36×
20ZimbabweTravel & Leisure19.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Korea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Korea audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.38×
PatriotismCONSERVATISM1.38×
TraditionCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Korea audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Pet OwnershipJOY0.87×
IndulgenceJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Korea have in United States?

North Korea has an estimated audience of 7,378,489 people in United States, concentrated in California and Texas.

02

What is the gender split and age of North Korea fans?

43.5% of North Korea fans are female, 56.5% are male, with an average age of 42.9 years.

03

Which brands do North Korea fans like most?

North Korea fans show strongest brand affinity for Mozambique (43.83×), Pretoria (42.78×), and East Africa (24.92×) over the country average.

04

Where do North Korea fans live in United States?

North Korea fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do North Korea fans also like?

Beyond North Korea itself, the audience over-indexes on Pretoria (42.78×), East Africa (24.92×), Brunei (44.51×), and Thái Nguyên (45.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for North Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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