Rascasse Audience Intelligence

Nha Trang Audience in United States

A data profile of the people who buy, follow and care about Nha Trang in United States — modelled from more than twelve digital signal sources. Nha Trang has an estimated audience of 999,712 people in United States.

#306among City in United States#2131among POI in United States#1767in Travel & Leisure

The average Nha Trang fan in United States is 47.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Confucianism, Coppa Italia, Cambodia, with strongest over-indexing on Confucianism (457.52× the country average).

Demographically, the Nha Trang audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nha Trang fan in United States is balanced, around 47.4 years old, with strong Spirituality tendencies and a notable affinity for Confucianism.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nha Trang profile in United States.

Audience size
1000K
in United States
Gender
46.2%♀
53.8% male
Age
47.4
average years
Country rank
#23672
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nha Trang fans

46.2% are female, 53.8% are male, average age 47.4.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Nha Trang audience in United States
MetricValue
Female46.2%
Male53.8%
Average age47.4
Estimated audience size999,712
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Nha Trang audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3912%
40-4918%
50+49%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Nha Trang audience comes from United States.

Worldwide audience distribution share by country for Nha Trang
CountryShare
Vietnam60.8%
United States9.6%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nha Trang audience in United States is strongest.

Fig. 05

Top regions by affinity

Nha Trang fans by region: top regions in United States
#RegionReachAffinity×
01California~300K2.99×
02Washington~50K2.68×
03Hawaii~9K2.17×
04Washington, District of Columbia~6K2.10×
05Oregon~20K1.74×
06Nevada~10K1.40×
07Virginia~30K1.39×
08Massachusetts~30K1.37×
09New York~80K1.36×
10Alaska~3K1.29×
11Texas~100K1.24×
12Colorado~20K1.21×
13New Jersey~30K1.15×
14Arizona~20K1.11×
15Minnesota~10K1.04×
16Montana~3K1.00×
17Maryland~20K0.98×
18Louisiana~10K0.97×
19Utah~9K0.96×
20Vermont~2K0.96×
21Georgia~30K0.95×
22Florida~60K0.92×
23Kansas~7K0.92×
24Idaho~5K0.92×
25North Dakota~2K0.92×
26New Hampshire~4K0.91×
27Connecticut~9K0.90×
28Oklahoma~10K0.89×
29South Dakota~2K0.88×
30Illinois~30K0.87×
31Rhode Island~3K0.87×
32Delaware~2K0.87×
33Maine~3K0.86×
34New Mexico~4K0.85×
35Nebraska~4K0.84×
36West Virginia~4K0.81×
37Arkansas~6K0.78×
38Iowa~6K0.78×
39Pennsylvania~30K0.76×
40Mississippi~6K0.76×
41North Carolina~20K0.75×
42Missouri~10K0.72×
43Wisconsin~10K0.71×
44South Carolina~10K0.69×
45Alabama~10K0.68×
46Tennessee~10K0.67×
47Kentucky~8K0.67×
48Indiana~10K0.64×
49Michigan~20K0.62×
50Ohio~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Nha Trang, United States
0.60×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nha Trang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nha Trang audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society457.52×
02Coppa ItaliaSports405.23×
03K.R.C. GenkSports135.29×
04CambodiaTravel & Leisure70.13×
05Czech RepublicTravel & Leisure42.08×
06North KoreaTravel & Leisure40.54×
07Da NangTravel & Leisure38.40×
08FurlaFashion & Accessoires37.38×
09MongoliaTravel & Leisure35.72×
10MalaysiaTravel & Leisure31.29×
11HanoiTravel & Leisure24.51×
12Feng shuiHealth23.84×
13VietnamTravel & Leisure23.56×
14SingaporeTravel & Leisure22.54×
15All Nippon AirwaysTravel & Leisure16.91×
16New ZealandTravel & Leisure16.66×
17BuddhismHealth15.63×
18South AfricaTravel & Leisure11.25×
19PakistanTravel & Leisure11.21×
20DiaryKids & Family9.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nha Trang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nha Trang audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.96×
PatriotismCONSERVATISM2.87×
TravellingTHRILL1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nha Trang audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Family OrientationCONSERVATISM0.73×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nha Trang have in United States?

Nha Trang has an estimated audience of 999,712 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nha Trang fans?

46.2% of Nha Trang fans are female, 53.8% are male, with an average age of 47.4 years.

03

Which brands do Nha Trang fans like most?

Nha Trang fans show strongest brand affinity for Confucianism (457.52×), Coppa Italia (405.23×), and Cambodia (70.13×) over the country average.

04

Where do Nha Trang fans live in United States?

Nha Trang fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Nha Trang fans also like?

Beyond Nha Trang itself, the audience over-indexes on Coppa Italia (405.23×), Cambodia (70.13×), Mongolia (35.72×), and North Korea (40.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nha Trang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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