Nha Trang Audience in United States

Nha Trang logo

Nha Trang has an estimated audience of 999,712 people in United States. 46.2% are female, 53.8% are male, average age 47.4. Top regions: California, Texas, New York. Top brand affinities: Definitive Technology, Bully (2011 film), Minnesota, Exelon, Urban Outfitters.

The average Nha Trang fan in United States is 47.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Definitive Technology, Bully (2011 film), Minnesota, with strongest over-indexing on Definitive Technology (377.78× the country average). Demographically, the Nha Trang audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Nha Trang fans

Demographic split for Nha Trang audience in United States
MetricValue
Female46.2%
Male53.8%
Average age47.4
Estimated audience size999,712

Audience persona

The typical Nha Trang fan in United States is balanced, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for Definitive Technology.

Top regions in United States

Top regions ranked by reach for Nha Trang in United States
RegionReachAffinity
California361,9443.29×
Texas111,5351.3×
New York85,9781.54×
Florida63,6390.94×
Washington58,1122.9×
Virginia36,8791.51×
Illinois30,0890.9×
New Jersey29,8371.17×
Massachusetts29,8251.51×
Georgia28,8450.94×
Pennsylvania26,6580.79×
North Carolina22,2540.74×
Oregon21,9661.92×
Arizona21,7831.07×
Colorado19,5871.24×
Maryland16,2190.94×
Ohio16,1810.53×
Minnesota15,5181.08×
Nevada13,9851.45×
Michigan13,9420.53×
Hawaii10,9352.54×
Louisiana10,6120.82×
Tennessee10,5490.53×
Missouri9,7410.6×
Oklahoma9,4490.85×
Wisconsin9,1550.61×
Indiana9,0300.49×
Connecticut9,0260.9×
South Carolina8,8160.59×
Utah8,3590.93×
Washington, District of Columbia8,2172.73×
Kansas7,1190.9×
Alabama6,2140.44×
Kentucky4,8560.39×
Iowa4,7380.58×
Arkansas4,1900.51×
Idaho4,0360.8×
Mississippi3,5610.43×
Nebraska3,5260.7×
New Mexico3,3800.67×
New Hampshire3,2080.81×
Alaska2,7751.3×
Montana2,5580.92×
Maine2,2110.62×
Rhode Island2,0230.64×
Delaware1,7550.64×
West Virginia1,7480.38×
North Dakota1,3290.65×
South Dakota1,1600.5×
Vermont1,0570.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nha Trang audience
BrandAffinityCategory
Definitive Technology377.78×Technology & Electronics
Bully (2011 film)19.18×Movies & TV
Minnesota4.06×Travel & Leisure
Exelon36.14×Home & Garden
Urban Outfitters2.62×Shopping
Hebe8.31×Home & Garden
Emperor Entertainment Group14.37×Business & Career
Wok7.13×Food & Beverages
Cachorros13.41×Pets & Animals
Hibachi7.99×Food & Beverages
UK garage5.32×Music & Radio
Google Home6.12×Technology & Electronics
Goma15.44×Travel & Leisure
Edgars7.37×Shopping
Governor of Michigan5.67×Politics & Society
Mackenzie Foy5.85×Fashion & Accessoires
Goop3.92×Internet & Social Media
Mothercare2.34×Kids & Family
Cam Ward2.74×Sports
Cherish (group)7.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nha Trang audience
TraitClusterScore
PatriotismCONSERVATISM2.21
SpiritualityBALANCE2.01
TravellingTHRILL1.49
Quality AwarenessPREMIUM1.39
IndulgenceJOY1.25
Design AffinityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Nha Trang
CountryShare
Vietnam60.8%
United States9.7%
Japan6.9%

See Nha Trang audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Nha Trang have in United States?

Nha Trang has an estimated audience of 999,712 people in United States, concentrated in California and Texas.

What is the gender split and age of Nha Trang fans?

46.2% of Nha Trang fans are female, 53.8% are male, with an average age of 47.4 years.

Which brands do Nha Trang fans like most?

Nha Trang fans show strongest brand affinity for Definitive Technology (377.78×), Bully (2011 film) (19.18×), and Minnesota (4.06×) over the country average.

Where do Nha Trang fans live in United States?

Nha Trang fans in United States are most concentrated in California (reach 361,944), Texas (reach 111,535), and New York (reach 85,978). These three regions account for the largest share of the active audience.

What other brands do Nha Trang fans also like?

Beyond Nha Trang itself, the audience over-indexes on Bully (2011 film) (19.18×), Minnesota (4.06×), Exelon (36.14×), and Urban Outfitters (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nha Trang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.