Singapore Audience in United States

Singapore logo

Singapore has an estimated audience of 6,616,174 people in United States. 49.8% are female, 50.2% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: VnExpress, Yahoo!奇摩名人娛樂, Da Nang International Airport, Phú Quốc, Cần Thơ.

The average Singapore fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include VnExpress, Yahoo!奇摩名人娛樂, Da Nang International Airport, with strongest over-indexing on VnExpress (25.49× the country average). Demographically, the Singapore audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Singapore fans

Demographic split for Singapore audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.5
Estimated audience size6,616,174

Audience persona

The typical Singapore fan in United States is balanced, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for VnExpress.

Top regions in United States

Top regions ranked by reach for Singapore in United States
RegionReachAffinity
California1,085,8721.49×
Texas650,4711.14×
New York521,9301.41×
Florida489,2831.09×
Illinois250,9041.14×
Virginia225,4741.4×
Georgia219,1121.08×
Pennsylvania202,6730.91×
Washington198,2871.49×
Ohio195,1660.96×
New Jersey193,7081.15×
North Carolina188,7070.95×
Massachusetts163,1781.25×
Michigan155,6650.9×
Arizona146,2801.08×
Maryland134,3891.18×
Colorado120,1251.15×
Tennessee114,7840.86×
Oregon106,6151.41×
Indiana101,4190.84×
Missouri95,1160.89×
Minnesota94,1240.99×
South Carolina85,0060.85×
Wisconsin84,4740.85×
Alabama72,7090.79×
Nevada70,7931.11×
Connecticut69,0501.04×
Kentucky66,9690.81×
Louisiana66,4000.78×
Oklahoma66,1000.9×
Utah63,1151.07×
Kansas55,4501.06×
Arkansas45,6820.84×
Iowa44,1210.81×
Hawaii42,8561.51×
Mississippi35,7290.66×
Washington, District of Columbia34,5141.74×
Idaho32,8990.99×
New Mexico29,0590.88×
Nebraska26,4120.8×
New Hampshire22,7790.87×
Maine19,1310.81×
West Virginia18,9700.62×
Rhode Island18,5900.88×
Montana16,2010.88×
Alaska14,4751.02×
Delaware13,2690.73×
South Dakota10,5680.69×
Vermont9,8850.85×
North Dakota9,6610.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Singapore audience
BrandAffinityCategory
VnExpress25.49×News
Yahoo!奇摩名人娛樂5.04×Internet & Social Media
Da Nang International Airport26.34×Travel & Leisure
Phú Quốc23.31×Travel & Leisure
Cần Thơ25.06×Travel & Leisure
Hạ Long24.4×Travel & Leisure
Nha Trang22.54×Travel & Leisure
Hội An22.36×Travel & Leisure
Beauty1.75×Beauty & Wellness
Thái Nguyên21.82×Travel & Leisure
Vietnamese alphabet20.35×Politics & Society
Movies1.51×Movies & TV
Online shopping1.56×Shopping
Personal finance1.69×Business & Career
Overseas Vietnamese23.37×Politics & Society
Brunei18.46×Travel & Leisure
Tết17.55×Travel & Leisure
Vietnam Airlines20.86×Travel & Leisure
Thanh Niên25.99×News
Phnom Penh13.41×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Singapore audience
TraitClusterScore
Luxury OrientationPREMIUM1.6
TravellingTHRILL1.54
Quality AwarenessPREMIUM1.43
ExtroversionTHRILL1.32
PatriotismCONSERVATISM1.32
Sports ActivityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Singapore
CountryShare
China14.1%
Indonesia7.7%
Malaysia6.5%

See Singapore audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Singapore have in United States?

Singapore has an estimated audience of 6,616,174 people in United States, concentrated in California and Texas.

What is the gender split and age of Singapore fans?

49.8% of Singapore fans are female, 50.2% are male, with an average age of 40.5 years.

Which brands do Singapore fans like most?

Singapore fans show strongest brand affinity for VnExpress (25.49×), Yahoo!奇摩名人娛樂 (5.04×), and Da Nang International Airport (26.34×) over the country average.

Where do Singapore fans live in United States?

Singapore fans in United States are most concentrated in California (reach 1,085,872), Texas (reach 650,471), and New York (reach 521,930). These three regions account for the largest share of the active audience.

What other brands do Singapore fans also like?

Beyond Singapore itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (5.04×), Da Nang International Airport (26.34×), Phú Quốc (23.31×), and Cần Thơ (25.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Singapore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.