Rascasse Audience Intelligence

Singapore Audience in United States

A data profile of the people who buy, follow and care about Singapore in United States — modelled from more than twelve digital signal sources. Singapore has an estimated audience of 6,616,174 people in United States.

#61among Country in United States#344among POI in United States#446in Travel & Leisure

The average Singapore fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include VnExpress, Da Nang International Airport, Phú Quốc, with strongest over-indexing on VnExpress (25.49× the country average).

Demographically, the Singapore audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Singapore fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for VnExpress.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Singapore profile in United States.

Audience size
6.6M
in United States
Gender
49.8%♀
50.2% male
Age
40.5
average years
Country rank
#5267
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singapore fans

49.8% are female, 50.2% are male, average age 40.5.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Singapore audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.5
Estimated audience size6,616,174
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Singapore audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3918%
40-4919%
50+26%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Singapore audience comes from United States.

Worldwide audience distribution share by country for Singapore
CountryShare
China14.1%
Indonesia7.7%
Malaysia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singapore audience in United States is strongest.

Fig. 05

Top regions by affinity

Singapore fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.59×
02Hawaii~40K1.55×
03California~1M1.42×
04Washington~200K1.41×
05Wyoming~10K1.37×
06New York~500K1.33×
07Virginia~200K1.30×
08Oregon~100K1.27×
09Massachusetts~200K1.22×
10Utah~70K1.18×
11Colorado~100K1.13×
12New Jersey~200K1.11×
13Texas~600K1.10×
14Nevada~70K1.10×
15Alaska~20K1.10×
16Illinois~200K1.09×
17Maryland~100K1.09×
18Florida~500K1.05×
19Arizona~100K1.05×
20Kansas~50K1.05×
21Connecticut~70K1.04×
22Georgia~200K1.03×
23Idaho~30K1.02×
24Minnesota~90K0.99×
25North Carolina~200K0.93×
26New Hampshire~20K0.91×
27Pennsylvania~200K0.90×
28New Mexico~30K0.90×
29Rhode Island~20K0.90×
30Oklahoma~70K0.89×
31Montana~20K0.89×
32Ohio~200K0.88×
33Michigan~200K0.88×
34Missouri~90K0.87×
35Wisconsin~90K0.87×
36South Carolina~90K0.86×
37Nebraska~30K0.86×
38Indiana~100K0.85×
39Maine~20K0.84×
40Delaware~20K0.84×
41Tennessee~100K0.83×
42Arkansas~50K0.83×
43Iowa~50K0.83×
44Louisiana~70K0.81×
45Kentucky~70K0.80×
46North Dakota~10K0.80×
47Alabama~70K0.77×
48South Dakota~10K0.76×
49Mississippi~40K0.68×
50West Virginia~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Singapore, United States
0.65×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singapore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singapore audience
#·InterestCategoryAffinity×
01VietJet AirTravel & Leisure27.39×
02Da Nang International AirportTravel & Leisure26.34×
03VnExpressNews25.49×
04Cần ThơTravel & Leisure25.06×
05Hạ LongTravel & Leisure24.40×
06Overseas VietnamesePolitics & Society23.37×
07Phú QuốcTravel & Leisure23.31×
08Nha TrangTravel & Leisure22.54×
09Hội AnTravel & Leisure22.36×
10Thái NguyênTravel & Leisure21.82×
11Vietnam AirlinesTravel & Leisure20.86×
12Vietnamese alphabetPolitics & Society20.35×
13BruneiTravel & Leisure18.46×
14South VietnamTravel & Leisure14.35×
15Phnom PenhTravel & Leisure13.41×
16HanoiTravel & Leisure11.37×
17BeautyBeauty & Wellness1.75×
18Personal financeBusiness & Career1.69×
19Online shoppingShopping1.56×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singapore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singapore audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Career OrientationPOWER1.35×
TravellingTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singapore audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.81×
ExtroversionTHRILL0.82×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Singapore have in United States?

Singapore has an estimated audience of 6,616,174 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Singapore fans?

49.8% of Singapore fans are female, 50.2% are male, with an average age of 40.5 years.

03

Which brands do Singapore fans like most?

Singapore fans show strongest brand affinity for VnExpress (25.49×), Da Nang International Airport (26.34×), and Phú Quốc (23.31×) over the country average.

04

Where do Singapore fans live in United States?

Singapore fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Singapore fans also like?

Beyond Singapore itself, the audience over-indexes on Da Nang International Airport (26.34×), Phú Quốc (23.31×), Cần Thơ (25.06×), and Hạ Long (24.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Singapore audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Singapore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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