Rascasse Audience Intelligence

Phnom Penh Audience in United States

A data profile of the people who buy, follow and care about Phnom Penh in United States — modelled from more than twelve digital signal sources. Phnom Penh has an estimated audience of 1,832,506 people in United States.

#222among City in United States#1216among POI in United States#1181in Travel & Leisure

The average Phnom Penh fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Confucianism, Coppa Italia, Mongolia, with strongest over-indexing on Confucianism (342.22× the country average).

Demographically, the Phnom Penh audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phnom Penh fan in United States is balanced, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Confucianism.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phnom Penh profile in United States.

Audience size
1.8M
in United States
Gender
45.3%♀
54.7% male
Age
43.9
average years
Country rank
#15256
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phnom Penh fans

45.3% are female, 54.7% are male, average age 43.9.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Phnom Penh audience in United States
MetricValue
Female45.3%
Male54.7%
Average age43.9
Estimated audience size1,832,506
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Phnom Penh audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3913%
40-4916%
50+40%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Phnom Penh audience comes from United States.

Worldwide audience distribution share by country for Phnom Penh
CountryShare
Vietnam23.4%
Cambodia11.9%
United States9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phnom Penh audience in United States is strongest.

Fig. 05

Top regions by affinity

Phnom Penh fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.83×
02New Hampshire~20K2.74×
03Vermont~8K2.35×
04Washington~80K2.28×
05South Dakota~9K2.10×
06California~400K1.88×
07Massachusetts~60K1.73×
08Hawaii~10K1.46×
09Oregon~30K1.35×
10Utah~20K1.17×
11Rhode Island~6K1.10×
12Minnesota~30K1.09×
13New York~100K1.08×
14Virginia~50K1.08×
15Alaska~4K1.04×
16Colorado~30K1.00×
17Connecticut~20K0.98×
18Maine~6K0.94×
19Nevada~20K0.89×
20Montana~4K0.86×
21Pennsylvania~50K0.83×
22Illinois~50K0.83×
23Arizona~30K0.83×
24Idaho~8K0.83×
25Ohio~50K0.81×
26Maryland~30K0.81×
27Kansas~10K0.81×
28North Dakota~3K0.80×
29Texas~100K0.79×
30New Jersey~40K0.77×
31Nebraska~7K0.76×
32Iowa~10K0.74×
33Delaware~4K0.74×
34Georgia~40K0.73×
35Wisconsin~20K0.73×
36North Carolina~40K0.70×
37New Mexico~6K0.70×
38Florida~90K0.69×
39Missouri~20K0.69×
40West Virginia~6K0.68×
41Arkansas~10K0.67×
42Kentucky~20K0.66×
43Oklahoma~10K0.66×
44Indiana~20K0.65×
45South Carolina~20K0.65×
46Mississippi~10K0.65×
47Michigan~30K0.62×
48Tennessee~20K0.62×
49Louisiana~10K0.62×
50Alabama~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Phnom Penh, United States
0.58×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phnom Penh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phnom Penh audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society342.22×
02Coppa ItaliaSports244.44×
03K.R.C. GenkSports92.40×
04CambodiaTravel & Leisure43.92×
05Czech RepublicTravel & Leisure28.94×
06North KoreaTravel & Leisure28.27×
07FurlaFashion & Accessoires27.96×
08MongoliaTravel & Leisure27.34×
09Da NangTravel & Leisure26.34×
10MalaysiaTravel & Leisure21.53×
11HanoiTravel & Leisure20.55×
12Turkish AirlinesTravel & Leisure14.20×
13VietnamTravel & Leisure14.17×
14SingaporeTravel & Leisure13.41×
15BuddhismHealth12.00×
16New ZealandTravel & Leisure11.02×
17BangkokTravel & Leisure10.63×
18PakistanTravel & Leisure8.62×
19DiaryKids & Family4.49×
20RadioTechnology & Electronics3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phnom Penh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phnom Penh audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.30×
PatriotismCONSERVATISM2.74×
TravellingTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phnom Penh audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.71×
Family OrientationCONSERVATISM0.71×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phnom Penh have in United States?

Phnom Penh has an estimated audience of 1,832,506 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Phnom Penh fans?

45.3% of Phnom Penh fans are female, 54.7% are male, with an average age of 43.9 years.

03

Which brands do Phnom Penh fans like most?

Phnom Penh fans show strongest brand affinity for Confucianism (342.22×), Coppa Italia (244.44×), and Mongolia (27.34×) over the country average.

04

Where do Phnom Penh fans live in United States?

Phnom Penh fans in United States are most concentrated in California (reach ~400K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Phnom Penh fans also like?

Beyond Phnom Penh itself, the audience over-indexes on Coppa Italia (244.44×), Mongolia (27.34×), Cambodia (43.92×), and North Korea (28.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Phnom Penh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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