Phnom Penh Audience in United States

Phnom Penh has an estimated audience of 1,832,506 people in United States. 45.3% are female, 54.7% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Confucianism, Coppa Italia, Capital One, Mongolia, Google Maps.

The average Phnom Penh fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Confucianism, Coppa Italia, Capital One, with strongest over-indexing on Confucianism (351.72× the country average). Demographically, the Phnom Penh audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Phnom Penh fans

Demographic split for Phnom Penh audience in United States
MetricValue
Female45.3%
Male54.7%
Average age43.9
Estimated audience size1,832,506

Audience persona

The typical Phnom Penh fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.

Top regions in United States

Top regions ranked by reach for Phnom Penh in United States
RegionReachAffinity
California351,3451.74×
Texas120,9680.77×
New York117,9231.15×
Washington96,7862.63×
Florida85,7900.69×
Massachusetts65,8061.82×
Illinois53,5380.88×
Virginia50,2441.13×
Pennsylvania49,8510.81×
Ohio47,0970.83×
Georgia42,1150.75×
North Carolina37,5790.68×
New Jersey36,3610.78×
Arizona32,2020.86×
Oregon30,8951.47×
Minnesota28,6341.09×
Michigan28,4800.59×
Colorado28,4420.98×
Maryland25,4500.81×
New Hampshire22,4363.11×
Tennessee21,6440.59×
Utah19,0791.16×
Indiana18,8820.56×
Connecticut18,8231.02×
Missouri18,6530.63×
Washington, District of Columbia17,5933.19×
Wisconsin16,7190.61×
Nevada15,5540.88×
South Carolina14,7700.54×
Hawaii13,1721.67×
Kentucky12,4940.54×
Louisiana12,1090.51×
Alabama11,8000.46×
Oklahoma10,4760.51×
Iowa10,0130.66×
South Dakota9,9562.35×
Kansas8,9790.62×
Vermont8,2942.58×
Arkansas7,6250.51×
Idaho6,9760.76×
Mississippi6,8800.46×
Rhode Island6,4761.11×
Nebraska5,6700.62×
Maine5,3550.82×
New Mexico5,1700.56×
Alaska3,6810.94×
Montana3,5150.69×
West Virginia3,1040.36×
Delaware2,5450.5×
North Dakota1,7130.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phnom Penh audience
BrandAffinityCategory
Confucianism351.72×Politics & Society
Coppa Italia304.26×Sports
Capital One12.34×Business & Career
Mongolia25.95×Travel & Leisure
Google Maps10.16×Internet & Social Media
Cambodia37.65×Travel & Leisure
Hanoi46.56×Travel & Leisure
Indeed.com8.76×Business & Career
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Diabetes mellitus awareness12.48×Health
Malaysia20.06×Travel & Leisure
Da Nang47.59×Travel & Leisure
Cameron Diaz21.04×Movies & TV
CarGurus9.47×Cars & Mobility
AccuWeather10.25×Home & Garden
Clint Eastwood14.22×Movies & TV
DeviantArt10.91×Internet & Social Media
Circle K10.55×Shopping
Diane Keaton8.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phnom Penh audience
TraitClusterScore
PatriotismCONSERVATISM1.91
SpiritualityBALANCE1.89
TravellingTHRILL1.74
Quality AwarenessPREMIUM1.36
Price SensitivityPREMIUM1.35
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Phnom Penh
CountryShare
Vietnam23.4%
Cambodia11.9%
United States9.1%

See Phnom Penh audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Phnom Penh have in United States?

Phnom Penh has an estimated audience of 1,832,506 people in United States, concentrated in California and Texas.

What is the gender split and age of Phnom Penh fans?

45.3% of Phnom Penh fans are female, 54.7% are male, with an average age of 43.9 years.

Which brands do Phnom Penh fans like most?

Phnom Penh fans show strongest brand affinity for Confucianism (351.72×), Coppa Italia (304.26×), and Capital One (12.34×) over the country average.

Where do Phnom Penh fans live in United States?

Phnom Penh fans in United States are most concentrated in California (reach 351,345), Texas (reach 120,968), and New York (reach 117,923). These three regions account for the largest share of the active audience.

What other brands do Phnom Penh fans also like?

Beyond Phnom Penh itself, the audience over-indexes on Coppa Italia (304.26×), Capital One (12.34×), Mongolia (25.95×), and Google Maps (10.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phnom Penh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.