Phnom Penh Audience in United States
Phnom Penh has an estimated audience of 1,832,506 people in United States. 45.3% are female, 54.7% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Definitive Technology, Bully (2011 film), Goop, Exelon, Minnesota.
The average Phnom Penh fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Definitive Technology, Bully (2011 film), Goop, with strongest over-indexing on Definitive Technology (351.72× the country average). Demographically, the Phnom Penh audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Phnom Penh fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 43.9 |
| Estimated audience size | 1,832,506 |
Audience persona
The typical Phnom Penh fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Definitive Technology.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 351,345 | 1.74× |
| Texas | 120,968 | 0.77× |
| New York | 117,923 | 1.15× |
| Washington | 96,786 | 2.63× |
| Florida | 85,790 | 0.69× |
| Massachusetts | 65,806 | 1.82× |
| Illinois | 53,538 | 0.88× |
| Virginia | 50,244 | 1.13× |
| Pennsylvania | 49,851 | 0.81× |
| Ohio | 47,097 | 0.83× |
| Georgia | 42,115 | 0.75× |
| North Carolina | 37,579 | 0.68× |
| New Jersey | 36,361 | 0.78× |
| Arizona | 32,202 | 0.86× |
| Oregon | 30,895 | 1.47× |
| Minnesota | 28,634 | 1.09× |
| Michigan | 28,480 | 0.59× |
| Colorado | 28,442 | 0.98× |
| Maryland | 25,450 | 0.81× |
| New Hampshire | 22,436 | 3.11× |
| Tennessee | 21,644 | 0.59× |
| Utah | 19,079 | 1.16× |
| Indiana | 18,882 | 0.56× |
| Connecticut | 18,823 | 1.02× |
| Missouri | 18,653 | 0.63× |
| Washington, District of Columbia | 17,593 | 3.19× |
| Wisconsin | 16,719 | 0.61× |
| Nevada | 15,554 | 0.88× |
| South Carolina | 14,770 | 0.54× |
| Hawaii | 13,172 | 1.67× |
| Kentucky | 12,494 | 0.54× |
| Louisiana | 12,109 | 0.51× |
| Alabama | 11,800 | 0.46× |
| Oklahoma | 10,476 | 0.51× |
| Iowa | 10,013 | 0.66× |
| South Dakota | 9,956 | 2.35× |
| Kansas | 8,979 | 0.62× |
| Vermont | 8,294 | 2.58× |
| Arkansas | 7,625 | 0.51× |
| Idaho | 6,976 | 0.76× |
| Mississippi | 6,880 | 0.46× |
| Rhode Island | 6,476 | 1.11× |
| Nebraska | 5,670 | 0.62× |
| Maine | 5,355 | 0.82× |
| New Mexico | 5,170 | 0.56× |
| Alaska | 3,681 | 0.94× |
| Montana | 3,515 | 0.69× |
| West Virginia | 3,104 | 0.36× |
| Delaware | 2,545 | 0.5× |
| North Dakota | 1,713 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Definitive Technology | 351.72× | Technology & Electronics |
| Bully (2011 film) | 19.18× | Movies & TV |
| Goop | 12.07× | Internet & Social Media |
| Exelon | 37.65× | Home & Garden |
| Minnesota | 3.39× | Travel & Leisure |
| Fathead (brand) | 28.73× | Arts & Culture |
| Wok | 11.3× | Food & Beverages |
| Governor of Michigan | 10.52× | Politics & Society |
| Urban Outfitters | 2.62× | Shopping |
| Hibachi | 10.91× | Food & Beverages |
| Grinch | 5.4× | Movies & TV |
| Google Home | 8.37× | Technology & Electronics |
| Hebe | 8.31× | Home & Garden |
| Vocal harmony | 5.65× | Music & Radio |
| Grace Slick | 10.88× | Music & Radio |
| Emperor Entertainment Group | 14.37× | Business & Career |
| TV Fanatic | 12.51× | Movies & TV |
| headspace | 10.49× | Health |
| El Paso County, Colorado | 14.29× | Travel & Leisure |
| Cam Ward | 4.14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.91 |
| Spirituality | BALANCE | 1.89 |
| Travelling | THRILL | 1.74 |
| Quality Awareness | PREMIUM | 1.36 |
| Price Sensitivity | PREMIUM | 1.35 |
| Indulgence | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 23.4% |
| Cambodia | 11.9% |
| United States | 9.1% |
See Phnom Penh audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Phnom Penh have in United States?
Phnom Penh has an estimated audience of 1,832,506 people in United States, concentrated in California and Texas.
What is the gender split and age of Phnom Penh fans?
45.3% of Phnom Penh fans are female, 54.7% are male, with an average age of 43.9 years.
Which brands do Phnom Penh fans like most?
Phnom Penh fans show strongest brand affinity for Definitive Technology (351.72×), Bully (2011 film) (19.18×), and Goop (12.07×) over the country average.
Where do Phnom Penh fans live in United States?
Phnom Penh fans in United States are most concentrated in California (reach 351,345), Texas (reach 120,968), and New York (reach 117,923). These three regions account for the largest share of the active audience.
What other brands do Phnom Penh fans also like?
Beyond Phnom Penh itself, the audience over-indexes on Bully (2011 film) (19.18×), Goop (12.07×), Exelon (37.65×), and Minnesota (3.39×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Phnom Penh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.