Rascasse Audience Intelligence

Cambodia Audience in United States

A data profile of the people who buy, follow and care about Cambodia in United States — modelled from more than twelve digital signal sources. Cambodia has an estimated audience of 3,808,591 people in United States.

#88among Country in United States#606among POI in United States#688in Travel & Leisure

The average Cambodia fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include VnExpress, Cần Thơ, Phú Quốc, with strongest over-indexing on VnExpress (76.24× the country average).

Demographically, the Cambodia audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cambodia fan in United States is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for VnExpress.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cambodia profile in United States.

Audience size
3.8M
in United States
Gender
51.6%♀
48.4% male
Age
41.7
average years
Country rank
#8368
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cambodia fans

51.6% are female, 48.4% are male, average age 41.7.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Cambodia audience in United States
MetricValue
Female51.6%
Male48.4%
Average age41.7
Estimated audience size3,808,591
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Cambodia audience in United States
Age bracketShare%
16-1921%
20-2915%
30-3914%
40-4917%
50+33%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Cambodia audience comes from United States.

Worldwide audience distribution share by country for Cambodia
CountryShare
Vietnam14.5%
China9.6%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cambodia audience in United States is strongest.

Fig. 05

Top regions by affinity

Cambodia fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K1.67×
02Massachusetts~100K1.51×
03California~600K1.47×
04Washington, District of Columbia~20K1.41×
05Hawaii~20K1.36×
06Utah~50K1.35×
07Rhode Island~20K1.31×
08Virginia~100K1.23×
09Minnesota~70K1.20×
10Alaska~10K1.18×
11Oregon~50K1.17×
12Texas~400K1.12×
13Maryland~70K1.09×
14Georgia~100K1.06×
15New York~200K1.04×
16Maine~10K1.04×
17Pennsylvania~100K1.03×
18Connecticut~40K1.03×
19New Hampshire~20K1.03×
20Colorado~60K1.02×
21Florida~300K1.01×
22Nevada~40K1.01×
23New Jersey~100K0.99×
24Illinois~100K0.98×
25Arizona~80K0.98×
26Idaho~20K0.97×
27North Carolina~100K0.96×
28Kentucky~50K0.95×
29Kansas~30K0.92×
30Vermont~6K0.90×
31Ohio~100K0.89×
32Missouri~50K0.87×
33Tennessee~70K0.86×
34Indiana~60K0.86×
35South Carolina~50K0.86×
36Montana~9K0.86×
37Oklahoma~40K0.85×
38Arkansas~30K0.85×
39Wisconsin~50K0.84×
40Nebraska~20K0.84×
41Delaware~9K0.84×
42North Dakota~7K0.84×
43Michigan~80K0.83×
44Iowa~30K0.82×
45Louisiana~40K0.81×
46South Dakota~7K0.81×
47Mississippi~20K0.76×
48Alabama~40K0.75×
49New Mexico~10K0.75×
50West Virginia~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Cambodia, United States
0.68×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cambodia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cambodia audience
#·InterestCategoryAffinity×
01Cần ThơTravel & Leisure81.38×
02VietJet AirTravel & Leisure78.24×
03VnExpressNews76.24×
04Overseas VietnamesePolitics & Society74.72×
05Da Nang International AirportTravel & Leisure71.28×
06Nha TrangTravel & Leisure70.13×
07Hội AnTravel & Leisure67.23×
08Phú QuốcTravel & Leisure66.58×
09Hạ LongTravel & Leisure66.03×
10Vietnam AirlinesTravel & Leisure59.58×
11Thái NguyênTravel & Leisure59.05×
12Vietnamese alphabetPolitics & Society58.12×
13ConfucianismPolitics & Society55.18×
14BruneiTravel & Leisure47.33×
15South VietnamTravel & Leisure46.22×
16Da NangTravel & Leisure45.93×
17Phnom PenhTravel & Leisure43.92×
18HanoiTravel & Leisure37.46×
19Ho Chi Minh CityTravel & Leisure29.04×
20Siem ReapTravel & Leisure26.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cambodia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cambodia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
SpiritualityBALANCE1.44×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cambodia audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
IndulgenceJOY0.73×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cambodia have in United States?

Cambodia has an estimated audience of 3,808,591 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cambodia fans?

51.6% of Cambodia fans are female, 48.4% are male, with an average age of 41.7 years.

03

Which brands do Cambodia fans like most?

Cambodia fans show strongest brand affinity for VnExpress (76.24×), Cần Thơ (81.38×), and Phú Quốc (66.58×) over the country average.

04

Where do Cambodia fans live in United States?

Cambodia fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cambodia fans also like?

Beyond Cambodia itself, the audience over-indexes on Cần Thơ (81.38×), Phú Quốc (66.58×), Da Nang International Airport (71.28×), and Nha Trang (70.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Cambodia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cambodia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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