Rascasse Audience Intelligence

VietJet Air Target Market in United States

A data profile of the people who buy, follow and care about VietJet Air in United States — modelled from more than twelve digital signal sources. VietJet Air has an estimated audience of 673,482 people in United States.

#58among Airline in United States#3338among Brand in United States#2379in Travel & Leisure

The average VietJet Air fan in United States is 47.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the VietJet Air profile in United States.

Audience size
673K
in United States
Gender
43.0%♀
57.0% male
Age
47.3
average years
Country rank
#30650
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VietJet Air

43.0% are female, 57.0% are male, average age 47.3.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for VietJet Air audience in United States
MetricValue
Female43.0%
Male57.0%
Average age47.3
Estimated audience size673,482
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the VietJet Air audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3912%
40-4918%
50+49%
Fig. 04

Worldwide distribution

9.8%

of the worldwide VietJet Air audience comes from United States.

Worldwide audience distribution share by country for VietJet Air
CountryShare
Vietnam38.7%
United States9.8%
Japan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VietJet Air audience in United States is strongest.

Fig. 05

Top regions by affinity

VietJet Air customers by region in United States
#RegionReachAffinity×
01Hawaii~8K2.81×
02Washington~40K2.77×
03California~200K2.52×
04Washington, District of Columbia~5K2.32×
05Nevada~10K1.54×
06Oregon~10K1.51×
07Texas~70K1.28×
08Arizona~20K1.20×
09Massachusetts~20K1.20×
10Virginia~20K1.19×
11New York~40K1.17×
12Colorado~10K1.16×
13Alaska~2K1.16×
14Georgia~20K1.06×
15Utah~6K1.02×
16Illinois~20K1.01×
17Vermont~1K1.01×
18North Dakota~1K1.00×
19New Jersey~20K0.98×
20South Dakota~2K0.97×
21Florida~40K0.96×
22Montana~2K0.96×
23Minnesota~9K0.94×
24Rhode Island~2K0.94×
25Delaware~2K0.94×
26Maryland~10K0.91×
27New Mexico~3K0.91×
28West Virginia~3K0.91×
29New Hampshire~2K0.91×
30Maine~2K0.91×
31Idaho~3K0.90×
32Kansas~5K0.89×
33Mississippi~5K0.87×
34Nebraska~3K0.87×
35Connecticut~6K0.86×
36Oklahoma~6K0.85×
37Arkansas~5K0.85×
38Iowa~5K0.85×
39Louisiana~7K0.83×
40Kentucky~7K0.80×
41Pennsylvania~20K0.79×
42Wisconsin~8K0.78×
43Alabama~7K0.78×
44Missouri~8K0.77×
45South Carolina~8K0.76×
46North Carolina~10K0.74×
47Tennessee~10K0.74×
48Indiana~9K0.73×
49Michigan~10K0.72×
50Ohio~10K0.64×
Fig. 06

Affinity by region

Affinity by region — VietJet Air, United States
0.64×1.00×2.81×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for VietJet Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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