Vietnamese alphabet Audience in United States

Vietnamese alphabet has an estimated audience of 1,060,399 people in United States. 48.0% are female, 52.0% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Silent Hill (film), Confucianism, Coppa Italia, Capital One, Cambodia.

The average Vietnamese alphabet fan in United States is 46.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Silent Hill (film), Confucianism, Coppa Italia, with strongest over-indexing on Silent Hill (film) (1714.29× the country average). Demographically, the Vietnamese alphabet audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Vietnamese alphabet fans

Demographic split for Vietnamese alphabet audience in United States
MetricValue
Female48.0%
Male52.0%
Average age46.9
Estimated audience size1,060,399

Audience persona

The typical Vietnamese alphabet fan in United States is balanced, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Silent Hill (film).

Top regions in United States

Top regions ranked by reach for Vietnamese alphabet in United States
RegionReachAffinity
California247,5392.12×
Texas147,9961.62×
Florida70,5450.98×
New York51,0440.86×
Georgia48,6331.49×
Washington47,6462.24×
Pennsylvania36,2501.02×
Virginia35,4281.37×
Massachusetts32,2421.54×
Illinois30,6710.87×
North Carolina29,1230.91×
Arizona22,5801.04×
Oregon21,5451.77×
Ohio21,5270.66×
Michigan19,9630.72×
Colorado18,6381.12×
New Jersey18,4540.68×
Louisiana18,3981.35×
Maryland18,2931×
Minnesota17,4411.15×
Tennessee17,3270.81×
Oklahoma15,8871.35×
Missouri15,4030.9×
Indiana14,1920.73×
Alabama11,4170.77×
Nevada10,5941.03×
Utah10,3961.09×
South Carolina9,7940.61×
Kentucky9,6000.72×
Kansas9,5401.14×
Wisconsin9,4240.59×
Connecticut8,9610.84×
Arkansas8,2650.95×
Hawaii8,1771.79×
Iowa7,4310.85×
Mississippi7,0580.81×
Nebraska5,7691.08×
New Mexico4,8890.92×
Washington, District of Columbia4,4281.39×
Idaho4,1580.78×
New Hampshire3,1640.76×
Rhode Island2,2120.66×
Maine2,1060.55×
West Virginia1,9860.4×
Alaska1,8740.83×
Vermont1,7620.95×
Montana1,7280.59×
North Dakota1,5500.71×
Delaware1,4150.48×
South Dakota1,3640.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vietnamese alphabet audience
BrandAffinityCategory
Silent Hill (film)1714.29×Movies & TV
Confucianism443.48×Politics & Society
Coppa Italia383.63×Sports
Capital One11.01×Business & Career
Cambodia37.32×Travel & Leisure
Mongolia20.49×Travel & Leisure
Autism Awareness19.03×Health
Malaysia23.09×Travel & Leisure
Clint Eastwood17.24×Movies & TV
Diabetes mellitus awareness12.48×Health
Google Maps6.54×Internet & Social Media
Hanoi33.1×Travel & Leisure
Da Nang41.83×Travel & Leisure
Indeed.com6.25×Business & Career
John Wayne22.4×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
North Korea15.75×Travel & Leisure
CarGurus7.95×Cars & Mobility
K.R.C. Genk144.39×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vietnamese alphabet audience
TraitClusterScore
PatriotismCONSERVATISM2.62
SpiritualityBALANCE2.15
TravellingTHRILL1.41
Price SensitivityPREMIUM1.25
Pet OwnershipJOY1.19
Quality AwarenessPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Vietnamese alphabet
CountryShare
Vietnam48.5%
United States11.0%
Japan8.9%

See Vietnamese alphabet audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Vietnamese alphabet have in United States?

Vietnamese alphabet has an estimated audience of 1,060,399 people in United States, concentrated in California and Texas.

What is the gender split and age of Vietnamese alphabet fans?

48.0% of Vietnamese alphabet fans are female, 52.0% are male, with an average age of 46.9 years.

Which brands do Vietnamese alphabet fans like most?

Vietnamese alphabet fans show strongest brand affinity for Silent Hill (film) (1714.29×), Confucianism (443.48×), and Coppa Italia (383.63×) over the country average.

Where do Vietnamese alphabet fans live in United States?

Vietnamese alphabet fans in United States are most concentrated in California (reach 247,539), Texas (reach 147,996), and Florida (reach 70,545). These three regions account for the largest share of the active audience.

What other brands do Vietnamese alphabet fans also like?

Beyond Vietnamese alphabet itself, the audience over-indexes on Confucianism (443.48×), Coppa Italia (383.63×), Capital One (11.01×), and Cambodia (37.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnamese alphabet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.