Rascasse Audience Intelligence

Vietnamese alphabet Audience in United States

A data profile of the people who buy, follow and care about Vietnamese alphabet in United States — modelled from more than twelve digital signal sources. Vietnamese alphabet has an estimated audience of 1,060,399 people in United States.

#8480among Topic in United States#1358in Politics & Society

The average Vietnamese alphabet fan in United States is 46.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Confucianism, Silent Hill (film), Coppa Italia, with strongest over-indexing on Confucianism (474.03× the country average).

Demographically, the Vietnamese alphabet audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vietnamese alphabet fan in United States is balanced, around 46.9 years old, with strong Spirituality tendencies and a notable affinity for Confucianism.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vietnamese alphabet profile in United States.

Audience size
1.1M
in United States
Gender
48.0%♀
52.0% male
Age
46.9
average years
Country rank
#22780
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vietnamese alphabet fans

48.0% are female, 52.0% are male, average age 46.9.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Vietnamese alphabet audience in United States
MetricValue
Female48.0%
Male52.0%
Average age46.9
Estimated audience size1,060,399
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Vietnamese alphabet audience in United States
Age bracketShare%
16-1913%
20-2910%
30-3912%
40-4917%
50+48%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Vietnamese alphabet audience comes from United States.

Worldwide audience distribution share by country for Vietnamese alphabet
CountryShare
Vietnam48.5%
United States11.0%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnamese alphabet audience in United States is strongest.

Fig. 05

Top regions by affinity

Vietnamese alphabet fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.05×
02Washington~40K2.04×
03Texas~200K1.65×
04Oregon~20K1.59×
05Georgia~50K1.49×
06Hawaii~7K1.43×
07Massachusetts~30K1.40×
08Virginia~40K1.38×
09Oklahoma~10K1.27×
10Louisiana~20K1.23×
11Washington, District of Columbia~4K1.17×
12Colorado~20K1.09×
13Nebraska~6K1.09×
14Minnesota~20K1.08×
15Kansas~9K1.07×
16Utah~10K1.06×
17Arizona~20K1.04×
18Nevada~10K1.03×
19Maryland~20K1.01×
20Alaska~2K0.98×
21Vermont~2K0.98×
22Florida~70K0.96×
23Pennsylvania~30K0.95×
24Missouri~20K0.95×
25New Mexico~5K0.95×
26North Carolina~30K0.94×
27Iowa~8K0.94×
28North Dakota~2K0.94×
29Arkansas~8K0.93×
30Connecticut~10K0.92×
31Mississippi~8K0.91×
32New Hampshire~4K0.91×
33South Dakota~2K0.91×
34Illinois~30K0.90×
35Rhode Island~3K0.90×
36Montana~3K0.90×
37Delaware~3K0.90×
38Idaho~5K0.89×
39Maine~3K0.89×
40Alabama~10K0.87×
41West Virginia~4K0.86×
42Kentucky~10K0.84×
43New York~50K0.82×
44Tennessee~20K0.82×
45Michigan~20K0.80×
46Indiana~20K0.80×
47South Carolina~10K0.80×
48New Jersey~20K0.75×
49Wisconsin~10K0.74×
50Ohio~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Vietnamese alphabet, United States
0.73×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vietnamese alphabet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vietnamese alphabet audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society474.03×
02Coppa ItaliaSports338.60×
03Silent Hill (film)Movies & TV194.91×
04K.R.C. GenkSports127.99×
05CambodiaTravel & Leisure58.12×
06Czech RepublicTravel & Leisure42.51×
07North KoreaTravel & Leisure40.83×
08Da NangTravel & Leisure32.61×
09MongoliaTravel & Leisure30.39×
10MalaysiaTravel & Leisure27.23×
11HanoiTravel & Leisure20.58×
12SingaporeTravel & Leisure20.35×
13VietnamTravel & Leisure18.91×
14New ZealandTravel & Leisure16.71×
15BuddhismHealth15.39×
16South AfricaTravel & Leisure10.75×
17PakistanTravel & Leisure9.54×
18DiaryKids & Family9.15×
19Discount storesShopping4.23×
20Mortgage loansBusiness & Career3.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vietnamese alphabet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vietnamese alphabet audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE4.19×
PatriotismCONSERVATISM3.31×
Quality AwarenessPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vietnamese alphabet audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Design AffinityPREMIUM0.74×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vietnamese alphabet have in United States?

Vietnamese alphabet has an estimated audience of 1,060,399 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vietnamese alphabet fans?

48.0% of Vietnamese alphabet fans are female, 52.0% are male, with an average age of 46.9 years.

03

Which brands do Vietnamese alphabet fans like most?

Vietnamese alphabet fans show strongest brand affinity for Confucianism (474.03×), Silent Hill (film) (194.91×), and Coppa Italia (338.6×) over the country average.

04

Where do Vietnamese alphabet fans live in United States?

Vietnamese alphabet fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Vietnamese alphabet fans also like?

Beyond Vietnamese alphabet itself, the audience over-indexes on Silent Hill (film) (194.91×), Coppa Italia (338.6×), Cambodia (58.12×), and North Korea (40.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Vietnamese alphabet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnamese alphabet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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