Rascasse Audience Intelligence

Buddhism Audience in United States

A data profile of the people who buy, follow and care about Buddhism in United States — modelled from more than twelve digital signal sources. Buddhism has an estimated audience of 9,761,892 people in United States.

#2329among Topic in United States#159in Health

The average Buddhism fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, VnExpress, Nature, with strongest over-indexing on Food and drink (1.7× the country average).

Demographically, the Buddhism audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buddhism fan in United States is more female, around 39.9 years old, with strong Mindfulness tendencies and a notable affinity for Food and drink.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buddhism profile in United States.

Audience size
9.8M
in United States
Gender
66.5%♀
33.5% male
Age
39.9
average years
Country rank
#3663
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buddhism fans

66.5% are female, 33.5% are male, average age 39.9.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Buddhism audience in United States
MetricValue
Female66.5%
Male33.5%
Average age39.9
Estimated audience size9,761,892
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Buddhism audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Buddhism audience comes from United States.

Worldwide audience distribution share by country for Buddhism
CountryShare
United States10.1%
India7.5%
Vietnam7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buddhism audience in United States is strongest.

Fig. 05

Top regions by affinity

Buddhism fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K1.40×
02Texas~1M1.36×
03Hawaii~60K1.34×
04Virginia~300K1.24×
05Arizona~200K1.21×
06Washington~200K1.21×
07California~1.5M1.20×
08North Carolina~300K1.17×
09Alaska~20K1.14×
10South Carolina~200K1.12×
11Oregon~100K1.10×
12Kentucky~100K1.08×
13Utah~90K1.07×
14Indiana~200K1.05×
15Maryland~200K1.05×
16Alabama~100K1.05×
17Missouri~200K1.04×
18Minnesota~100K1.03×
19Nevada~100K1.03×
20Oklahoma~100K1.02×
21New York~500K1.01×
22Massachusetts~200K1.00×
23Vermont~20K1.00×
24Colorado~200K0.98×
25Michigan~200K0.97×
26Nebraska~50K0.96×
27West Virginia~40K0.96×
28Pennsylvania~300K0.95×
29Tennessee~200K0.95×
30Kansas~70K0.95×
31New Mexico~50K0.95×
32Washington, District of Columbia~30K0.95×
33Florida~600K0.93×
34Illinois~300K0.93×
35Arkansas~70K0.92×
36Idaho~40K0.91×
37Maine~30K0.91×
38Montana~20K0.91×
39Ohio~300K0.90×
40Connecticut~90K0.90×
41New Jersey~200K0.89×
42Louisiana~100K0.89×
43New Hampshire~30K0.89×
44North Dakota~20K0.89×
45Mississippi~70K0.88×
46Wisconsin~100K0.86×
47Delaware~20K0.85×
48South Dakota~20K0.85×
49Rhode Island~30K0.84×
50Iowa~70K0.83×
Fig. 06

Affinity by region

Affinity by region — Buddhism, United States
0.83×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buddhism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buddhism audience
#·InterestCategoryAffinity×
01Da Nang International AirportTravel & Leisure18.03×
02Phú QuốcTravel & Leisure17.31×
03VnExpressNews15.63×
04Hostelling InternationalTravel & Leisure5.15×
05QuotationBusiness & Career4.07×
06Psychology TodayHealth3.19×
07NatureHome & Garden2.20×
08FriendshipKids & Family2.10×
09Sales promotionShopping2.01×
10EducationBusiness & Career1.88×
11Online shoppingShopping1.75×
12BeautyBeauty & Wellness1.75×
13BeveragesFood & Beverages1.74×
14Rock musicMusic & Radio1.72×
15Food and drinkFood & Beverages1.70×
16CultureLiterature1.69×
17United StatesTravel & Leisure1.67×
18FIFA World Cup 2026Sports1.56×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buddhism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buddhism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.63×
TravellingTHRILL1.86×
TraditionCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buddhism audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.01×
Need for SecurityCONSERVATISM1.03×
Social Media UsageJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buddhism have in United States?

Buddhism has an estimated audience of 9,761,892 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buddhism fans?

66.5% of Buddhism fans are female, 33.5% are male, with an average age of 39.9 years.

03

Which brands do Buddhism fans like most?

Buddhism fans show strongest brand affinity for Food and drink (1.7×), VnExpress (15.63×), and Nature (2.2×) over the country average.

04

Where do Buddhism fans live in United States?

Buddhism fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Buddhism fans also like?

Beyond Buddhism itself, the audience over-indexes on VnExpress (15.63×), Nature (2.2×), Online shopping (1.75×), and Beauty (1.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Buddhism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buddhism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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