Buddhism Audience in United States

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Buddhism has an estimated audience of 9,761,892 people in United States. 66.5% are female, 33.5% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, VnExpress, Food and drink, Nature, Online shopping.

The average Buddhism fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, VnExpress, Food and drink, with strongest over-indexing on Yahoo!奇摩名人娛樂 (3.78× the country average). Demographically, the Buddhism audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Buddhism fans

Demographic split for Buddhism audience in United States
MetricValue
Female66.5%
Male33.5%
Average age39.9
Estimated audience size9,761,892

Audience persona

The typical Buddhism fan in United States is more female, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Buddhism in United States
RegionReachAffinity
California1,360,6611.27×
Texas1,078,3061.28×
Florida687,1471.04×
New York622,5661.14×
Georgia426,0751.42×
North Carolina321,3921.09×
Pennsylvania317,7030.97×
Illinois309,0130.95×
Virginia288,4241.21×
Ohio282,9400.94×
Arizona262,7221.32×
Washington260,3651.33×
Michigan242,2190.95×
New Jersey225,7760.91×
Massachusetts198,4151.03×
Tennessee191,4370.98×
Maryland180,8341.08×
Missouri176,7581.12×
Indiana175,8280.99×
Colorado154,6221×
Minnesota144,0551.03×
South Carolina143,0650.97×
Alabama139,2841.02×
Oregon126,8761.13×
Wisconsin119,5450.81×
Louisiana114,5620.91×
Kentucky112,0430.92×
Oklahoma110,8011.02×
Nevada100,7301.07×
Utah91,1801.04×
Connecticut90,9400.93×
Arkansas73,0410.91×
Kansas71,7830.93×
Mississippi70,9980.88×
Iowa64,2130.8×
Hawaii58,3431.39×
New Mexico44,7200.91×
Nebraska44,3710.91×
Idaho43,0660.88×
West Virginia42,1500.93×
New Hampshire34,0440.89×
Maine31,3870.9×
Washington, District of Columbia30,8611.05×
Rhode Island25,4180.82×
Alaska23,4681.12×
Montana22,3780.83×
Delaware22,1960.82×
Vermont16,8460.98×
South Dakota16,0610.71×
North Dakota15,2750.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buddhism audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂3.78×Internet & Social Media
VnExpress15.63×News
Food and drink1.7×Food & Beverages
Nature2.2×Home & Garden
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Quotation4.07×Business & Career
Beverages1.74×Food & Beverages
United States1.67×Travel & Leisure
Movies1.51×Movies & TV
Education1.88×Business & Career
Culture1.69×Literature
Sales promotion2.01×Shopping
Friendship2.1×Kids & Family
Phú Quốc17.31×Travel & Leisure
Outdoor recreation1.52×Sports
Rock music1.72×Music & Radio
Da Nang International Airport18.03×Travel & Leisure
Hostelling International5.15×Travel & Leisure
Photography1.5×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buddhism audience
TraitClusterScore
SpiritualityBALANCE2.75
MindfulnessBALANCE2.01
SustainabilityBALANCE1.68
Luxury OrientationPREMIUM1.5
Design AffinityPREMIUM1.39
TravellingTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Buddhism
CountryShare
United States10.1%
India7.5%
Vietnam7.4%

See Buddhism audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Buddhism have in United States?

Buddhism has an estimated audience of 9,761,892 people in United States, concentrated in California and Texas.

What is the gender split and age of Buddhism fans?

66.5% of Buddhism fans are female, 33.5% are male, with an average age of 39.9 years.

Which brands do Buddhism fans like most?

Buddhism fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (3.78×), VnExpress (15.63×), and Food and drink (1.7×) over the country average.

Where do Buddhism fans live in United States?

Buddhism fans in United States are most concentrated in California (reach 1,360,661), Texas (reach 1,078,306), and Florida (reach 687,147). These three regions account for the largest share of the active audience.

What other brands do Buddhism fans also like?

Beyond Buddhism itself, the audience over-indexes on VnExpress (15.63×), Food and drink (1.7×), Nature (2.2×), and Online shopping (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buddhism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.