Rascasse Audience Intelligence

VnExpress Audience in United States

A data profile of the people who buy, follow and care about VnExpress in United States — modelled from more than twelve digital signal sources. VnExpress has an estimated audience of 2,143,944 people in United States.

#418among Website / Newspaper / Magazine in United States#85in News

The average VnExpress fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Confucianism, Coppa Italia, Cambodia, with strongest over-indexing on Confucianism (518.52× the country average).

Demographically, the VnExpress audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VnExpress fan in United States is balanced, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for Confucianism.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VnExpress profile in United States.

Audience size
2.1M
in United States
Gender
51.8%♀
48.2% male
Age
38.4
average years
Country rank
#13503
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of VnExpress

51.8% are female, 48.2% are male, average age 38.4.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for VnExpress audience in United States
MetricValue
Female51.8%
Male48.2%
Average age38.4
Estimated audience size2,143,944
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the VnExpress audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3915%
40-4916%
50+24%
Fig. 04

Worldwide distribution

11.7%

of the worldwide VnExpress audience comes from United States.

Worldwide audience distribution share by country for VnExpress
CountryShare
Vietnam50.0%
United States11.7%
China9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VnExpress audience in United States is strongest.

Fig. 05

Top regions by affinity

VnExpress fans by region: top regions in United States
#RegionReachAffinity×
01California~1M4.83×
02Washington~100K3.20×
03Texas~500K2.78×
04Oregon~50K2.18×
05Georgia~100K1.97×
06Virginia~90K1.76×
07Hawaii~20K1.75×
08Massachusetts~70K1.72×
09Nevada~30K1.52×
10Maryland~50K1.38×
11Oklahoma~30K1.37×
12Colorado~40K1.24×
13Kansas~20K1.23×
14Minnesota~40K1.16×
15Florida~200K1.15×
16Arizona~50K1.14×
17Nebraska~10K1.03×
18Washington, District of Columbia~6K0.98×
19Louisiana~30K0.97×
20Utah~20K0.83×
21Tennessee~40K0.82×
22Pennsylvania~60K0.77×
23Arkansas~10K0.75×
24Missouri~30K0.72×
25Connecticut~20K0.72×
26New Jersey~40K0.71×
27South Carolina~20K0.70×
28Mississippi~10K0.70×
29New Mexico~8K0.70×
30Iowa~10K0.68×
31Delaware~4K0.67×
32North Carolina~40K0.66×
33North Dakota~3K0.66×
34Illinois~50K0.64×
35Alaska~3K0.64×
36Kentucky~20K0.59×
37Alabama~20K0.57×
38New Hampshire~5K0.57×
39West Virginia~5K0.53×
40Vermont~2K0.53×
41South Dakota~3K0.52×
42Ohio~30K0.49×
43Michigan~30K0.49×
44Montana~3K0.49×
45New York~50K0.43×
46Maine~3K0.42×
47Indiana~20K0.39×
48Idaho~4K0.39×
49Rhode Island~3K0.38×
50Wisconsin~10K0.36×
Fig. 06

Affinity by region

Affinity by region — VnExpress, United States
0.36×1.00×4.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VnExpress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VnExpress audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society518.52×
02Coppa ItaliaSports414.81×
03K.R.C. GenkSports166.67×
04CambodiaTravel & Leisure76.24×
05FurlaFashion & Accessoires40.20×
06MalaysiaTravel & Leisure34.04×
07VietnamTravel & Leisure26.93×
08Feng shuiHealth25.82×
09SingaporeTravel & Leisure25.49×
10New ZealandTravel & Leisure19.84×
11All Nippon AirwaysTravel & Leisure17.95×
12BuddhismHealth15.63×
13BangkokTravel & Leisure12.90×
14DiaryKids & Family9.92×
15Online gamblingGames9.52×
16H&MShopping5.13×
17Discount storesShopping4.67×
18Renewable energyBusiness & Career4.53×
19Shopping mallsShopping3.92×
20Mortgage loansBusiness & Career3.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VnExpress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VnExpress audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.92×
Quality AwarenessPREMIUM2.50×
PatriotismCONSERVATISM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VnExpress audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Healthy LifestyleBALANCE0.86×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does VnExpress have in United States?

VnExpress has an estimated audience of 2,143,944 people in United States, concentrated in California and Texas.

02

What is the gender split and age of VnExpress fans?

51.8% of VnExpress fans are female, 48.2% are male, with an average age of 38.4 years.

03

Which brands do VnExpress fans like most?

VnExpress fans show strongest brand affinity for Confucianism (518.52×), Coppa Italia (414.81×), and Cambodia (76.24×) over the country average.

04

Where do VnExpress fans live in United States?

VnExpress fans in United States are most concentrated in California (reach ~1M), Texas (reach ~500K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do VnExpress fans also like?

Beyond VnExpress itself, the audience over-indexes on Coppa Italia (414.81×), Cambodia (76.24×), Malaysia (34.04×), and New Zealand (19.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See VnExpress audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for VnExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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