VnExpress Audience in United States
VnExpress has an estimated audience of 2,191,320 people in United States. 51.8% are female, 48.2% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Confucianism, Coppa Italia, Malaysia, Cambodia, K.R.C. Genk.
The average VnExpress fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Confucianism, Coppa Italia, Malaysia, with strongest over-indexing on Confucianism (425× the country average). Demographically, the VnExpress audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of VnExpress fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 38.4 |
| Estimated audience size | 2,191,320 |
Audience persona
The typical VnExpress fan in United States is balanced, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for Confucianism.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,220,252 | 5.06× |
| Texas | 542,268 | 2.88× |
| Florida | 166,289 | 1.12× |
| Washington | 141,615 | 3.22× |
| Georgia | 130,453 | 1.93× |
| Virginia | 95,826 | 1.8× |
| Massachusetts | 75,561 | 1.75× |
| Pennsylvania | 56,526 | 0.77× |
| Maryland | 54,007 | 1.43× |
| Oregon | 53,739 | 2.14× |
| Arizona | 48,785 | 1.09× |
| Illinois | 47,913 | 0.66× |
| New York | 46,478 | 0.38× |
| North Carolina | 46,349 | 0.7× |
| Colorado | 43,607 | 1.26× |
| New Jersey | 41,372 | 0.74× |
| Tennessee | 38,072 | 0.87× |
| Minnesota | 36,286 | 1.16× |
| Nevada | 35,327 | 1.67× |
| Ohio | 34,180 | 0.51× |
| Oklahoma | 31,373 | 1.29× |
| Michigan | 29,562 | 0.52× |
| Louisiana | 26,832 | 0.95× |
| Missouri | 25,982 | 0.74× |
| South Carolina | 23,625 | 0.72× |
| Kansas | 19,203 | 1.11× |
| Hawaii | 16,748 | 1.78× |
| Utah | 15,648 | 0.8× |
| Alabama | 15,503 | 0.51× |
| Kentucky | 15,482 | 0.56× |
| Indiana | 15,240 | 0.38× |
| Connecticut | 13,704 | 0.62× |
| Arkansas | 12,758 | 0.71× |
| Iowa | 12,475 | 0.69× |
| Nebraska | 11,645 | 1.06× |
| Wisconsin | 10,612 | 0.32× |
| Mississippi | 9,834 | 0.54× |
| New Mexico | 7,033 | 0.64× |
| Washington, District of Columbia | 5,807 | 0.88× |
| West Virginia | 4,862 | 0.48× |
| New Hampshire | 4,622 | 0.54× |
| Delaware | 4,064 | 0.67× |
| Idaho | 3,380 | 0.31× |
| North Dakota | 2,866 | 0.64× |
| Maine | 2,493 | 0.32× |
| Alaska | 2,263 | 0.48× |
| South Dakota | 2,235 | 0.44× |
| Montana | 2,033 | 0.33× |
| Rhode Island | 1,470 | 0.21× |
| Vermont | 1,203 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Confucianism | 425× | Politics & Society |
| Coppa Italia | 411.76× | Sports |
| Malaysia | 25.29× | Travel & Leisure |
| Cambodia | 34.38× | Travel & Leisure |
| K.R.C. Genk | 164.73× | Sports |
| Indeed.com | 5.16× | Business & Career |
| Capital One | 4.24× | Business & Career |
| Vietnam | 11.9× | Travel & Leisure |
| Google Maps | 3.83× | Internet & Social Media |
| Astro (Malaysian satellite television) | 20× | Movies & TV |
| Diary | 6.06× | Kids & Family |
| Singapore | 10.83× | Travel & Leisure |
| Jollibee | 9.36× | Food & Beverages |
| New Zealand | 6.82× | Travel & Leisure |
| Buddhism | 7.37× | Health |
| Apple Store | 5.62× | Shopping |
| North Korea | 7.77× | Travel & Leisure |
| Google News | 3.95× | News |
| Uniqlo | 5.71× | Shopping |
| Alexandra Daddario | 6.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.93 |
| Patriotism | CONSERVATISM | 1.71 |
| Luxury Orientation | PREMIUM | 1.45 |
| Travelling | THRILL | 1.44 |
| Quality Awareness | PREMIUM | 1.43 |
| Price Sensitivity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 49.9% |
| United States | 11.9% |
| China | 9.8% |
See VnExpress audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does VnExpress have in United States?
VnExpress has an estimated audience of 2,191,320 people in United States, concentrated in California and Texas.
What is the gender split and age of VnExpress fans?
51.8% of VnExpress fans are female, 48.2% are male, with an average age of 38.4 years.
Which brands do VnExpress fans like most?
VnExpress fans show strongest brand affinity for Confucianism (425×), Coppa Italia (411.76×), and Malaysia (25.29×) over the country average.
Where do VnExpress fans live in United States?
VnExpress fans in United States are most concentrated in California (reach 1,220,252), Texas (reach 542,268), and Florida (reach 166,289). These three regions account for the largest share of the active audience.
What other brands do VnExpress fans also like?
Beyond VnExpress itself, the audience over-indexes on Coppa Italia (411.76×), Malaysia (25.29×), Cambodia (34.38×), and K.R.C. Genk (164.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for VnExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.