Phú Quốc Audience in United States

Phú Quốc logo

Phú Quốc has an estimated audience of 1,117,505 people in United States. 45.4% are female, 54.6% are male, average age 46.9. Top regions: California, Texas, New York. Top brand affinities: Confucianism, Coppa Italia, Mongolia, Hanoi, Cambodia.

The average Phú Quốc fan in United States is 46.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Confucianism, Coppa Italia, Mongolia, with strongest over-indexing on Confucianism (463.64× the country average). Demographically, the Phú Quốc audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Phú Quốc fans

Demographic split for Phú Quốc audience in United States
MetricValue
Female45.4%
Male54.6%
Average age46.9
Estimated audience size1,117,505

Audience persona

The typical Phú Quốc fan in United States is balanced, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.

Top regions in United States

Top regions ranked by reach for Phú Quốc in United States
RegionReachAffinity
California271,0922.21×
Texas87,6150.91×
New York60,5520.97×
Florida55,3580.73×
Washington48,6982.17×
New Jersey30,5391.07×
Georgia29,9970.87×
Virginia29,7751.09×
Illinois24,5590.66×
Massachusetts22,8781.04×
Pennsylvania20,6710.55×
Colorado20,4151.16×
Oregon19,0941.49×
North Carolina17,8540.53×
Arizona16,9560.74×
Maryland14,4830.75×
Minnesota12,5210.78×
Louisiana11,8770.82×
Nevada11,1971.04×
Michigan10,8380.37×
Ohio10,1610.3×
Alabama9,7800.63×
Kentucky9,2250.66×
Missouri9,1080.51×
Hawaii8,9791.87×
Connecticut8,2000.73×
Utah7,9920.8×
Wisconsin7,5460.45×
Tennessee7,2910.33×
South Carolina6,8370.41×
Oklahoma6,6950.54×
Kansas6,6600.76×
Indiana6,2700.31×
Mississippi6,1650.67×
Idaho5,4830.98×
Arkansas5,4770.59×
West Virginia5,0900.98×
Alaska5,0792.12×
Vermont4,6472.37×
Washington, District of Columbia4,5821.36×
Iowa4,4630.48×
Montana4,4281.43×
South Dakota4,3701.69×
North Dakota4,2551.85×
New Hampshire4,1940.95×
Wyoming4,1172.49×
Nebraska4,1060.73×
New Mexico4,0850.73×
Rhode Island4,0491.14×
Maine4,0471.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phú Quốc audience
BrandAffinityCategory
Confucianism463.64×Politics & Society
Coppa Italia417.11×Sports
Mongolia27.49×Travel & Leisure
Hanoi46.56×Travel & Leisure
Cambodia35.54×Travel & Leisure
Malaysia25.29×Travel & Leisure
Da Nang58.67×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
K.R.C. Genk150.95×Sports
Singer-songwriter5.51×Music & Radio
North Korea15.75×Travel & Leisure
McCormick & Schmick's96.54×Food & Beverages
Multi-function printer41.02×Technology & Electronics
Income tax13.19×Business & Career
Pakistan10.89×Travel & Leisure
South Africa9.95×Travel & Leisure
Czech Republic15.5×Travel & Leisure
Vietnam11.9×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phú Quốc audience
TraitClusterScore
PatriotismCONSERVATISM2.55
SpiritualityBALANCE2.24
TravellingTHRILL1.66
Quality AwarenessPREMIUM1.44
IndulgenceJOY1.33
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Phú Quốc
CountryShare
Vietnam58.6%
United States10.5%
Japan6.9%

See Phú Quốc audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Phú Quốc have in United States?

Phú Quốc has an estimated audience of 1,117,505 people in United States, concentrated in California and Texas.

What is the gender split and age of Phú Quốc fans?

45.4% of Phú Quốc fans are female, 54.6% are male, with an average age of 46.9 years.

Which brands do Phú Quốc fans like most?

Phú Quốc fans show strongest brand affinity for Confucianism (463.64×), Coppa Italia (417.11×), and Mongolia (27.49×) over the country average.

Where do Phú Quốc fans live in United States?

Phú Quốc fans in United States are most concentrated in California (reach 271,092), Texas (reach 87,615), and New York (reach 60,552). These three regions account for the largest share of the active audience.

What other brands do Phú Quốc fans also like?

Beyond Phú Quốc itself, the audience over-indexes on Coppa Italia (417.11×), Mongolia (27.49×), Hanoi (46.56×), and Cambodia (35.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phú Quốc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.