Rascasse Audience Intelligence

Multi-function printer Audience in United States

A data profile of the people who buy, follow and care about Multi-function printer in United States — modelled from more than twelve digital signal sources. Multi-function printer has an estimated audience of 870,804 people in United States.

#9184among Topic in United States#777in Technology & Electronics

The average Multi-function printer fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shrek (franchise), Electronic publishing, Boot Barn, with strongest over-indexing on Shrek (franchise) (75.94× the country average).

Demographically, the Multi-function printer audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Multi-function printer fan in United States is balanced, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Shrek (franchise).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Multi-function printer profile in United States.

Audience size
871K
in United States
Gender
49.9%♀
50.1% male
Age
40.8
average years
Country rank
#25941
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Multi-function printer fans

49.9% are female, 50.1% are male, average age 40.8.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Multi-function printer audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.8
Estimated audience size870,804
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Multi-function printer audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Multi-function printer audience comes from United States.

Worldwide audience distribution share by country for Multi-function printer
CountryShare
United States18.8%
Brazil9.3%
Italy8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Multi-function printer audience in United States is strongest.

Fig. 05

Top regions by affinity

Multi-function printer fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~2K1.19×
02Vermont~2K1.16×
03Alaska~2K1.14×
04Montana~3K1.09×
05Hawaii~4K1.08×
06New Hampshire~4K1.07×
07Delaware~3K1.06×
08South Dakota~2K1.06×
09Rhode Island~3K1.05×
10New Mexico~5K1.04×
11Nebraska~5K1.04×
12Maine~3K1.04×
13Washington, District of Columbia~3K1.04×
14Idaho~4K1.03×
15Mississippi~7K1.02×
16West Virginia~4K1.02×
17Arkansas~7K1.01×
18Kansas~7K1.00×
19Oklahoma~9K0.98×
20Iowa~7K0.98×
21Louisiana~10K0.97×
22Kentucky~10K0.97×
23Connecticut~9K0.97×
24Utah~8K0.97×
25Alabama~10K0.96×
26Nevada~8K0.96×
27South Carolina~10K0.95×
28Wisconsin~10K0.95×
29Oregon~10K0.95×
30Tennessee~20K0.94×
31Indiana~10K0.94×
32Missouri~10K0.94×
33Minnesota~10K0.94×
34Maryland~10K0.93×
35Colorado~10K0.93×
36Arizona~20K0.92×
37Washington~20K0.92×
38Massachusetts~20K0.92×
39Michigan~20K0.91×
40Virginia~20K0.91×
41North Carolina~20K0.90×
42New Jersey~20K0.90×
43Ohio~20K0.89×
44Georgia~20K0.89×
45Pennsylvania~30K0.88×
46Illinois~30K0.88×
47Florida~50K0.82×
48New York~40K0.82×
49Texas~60K0.78×
50California~70K0.74×
Fig. 06

Affinity by region

Affinity by region — Multi-function printer, United States
0.74×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Multi-function printer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Multi-function printer audience
#·InterestCategoryAffinity×
01Shrek (franchise)Movies & TV75.94×
02Predator (franchise)Movies & TV68.46×
03Inkjet printingTechnology & Electronics66.49×
04Ink cartridgeTechnology & Electronics57.55×
05How to Train Your Dragon (franchise)Movies & TV46.59×
06Becton DickinsonBusiness & Career40.41×
07Laser printingTechnology & Electronics39.88×
08Phú QuốcTravel & Leisure34.88×
09Terminator (franchise)Movies & TV30.84×
10Digital printingArts & Culture30.40×
11Boot BarnFashion & Accessoires27.56×
12Remote controlHome & Garden25.71×
13WebcamTechnology & Electronics25.34×
14Electronic publishingNews23.88×
15KratosBusiness & Career20.49×
16Stand by Me (film)Movies & TV20.00×
17Printer (computing)Technology & Electronics18.67×
18Google MapsInternet & Social Media7.84×
19Web browserTechnology & Electronics5.49×
20Mobile deviceTechnology & Electronics3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Multi-function printer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Multi-function printer audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.41×
Early Adopter MentalityPOWER1.19×
Urban LifestyleOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Multi-function printer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Community OrientationOPEN0.78×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Multi-function printer have in United States?

Multi-function printer has an estimated audience of 870,804 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Multi-function printer fans?

49.9% of Multi-function printer fans are female, 50.1% are male, with an average age of 40.8 years.

03

Which brands do Multi-function printer fans like most?

Multi-function printer fans show strongest brand affinity for Shrek (franchise) (75.94×), Electronic publishing (23.88×), and Boot Barn (27.56×) over the country average.

04

Where do Multi-function printer fans live in United States?

Multi-function printer fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Multi-function printer fans also like?

Beyond Multi-function printer itself, the audience over-indexes on Electronic publishing (23.88×), Boot Barn (27.56×), Inkjet printing (66.49×), and Digital printing (30.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Multi-function printer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Multi-function printer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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