Multi-function printer Audience in United States

Multi-function printer logo

Multi-function printer has an estimated audience of 870,804 people in United States. 49.9% are female, 50.1% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Shrek (franchise), Electronic publishing, Boot Barn, Inkjet printing, Digital printing.

The average Multi-function printer fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Shrek (franchise), Electronic publishing, Boot Barn, with strongest over-indexing on Shrek (franchise) (75.94× the country average). Demographically, the Multi-function printer audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Multi-function printer fans

Demographic split for Multi-function printer audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.8
Estimated audience size870,804

Audience persona

The typical Multi-function printer fan in United States is balanced, around 40.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Shrek (franchise).

Top regions in United States

Top regions ranked by reach for Multi-function printer in United States
RegionReachAffinity
California47,8620.5×
Texas37,1320.5×
New York27,7740.57×
Florida22,6340.38×
Illinois16,5090.57×
Ohio13,6320.51×
Georgia13,5760.51×
Pennsylvania12,9420.44×
North Carolina12,0450.46×
Virginia11,9310.56×
Tennessee10,3470.59×
Michigan10,3140.45×
New Jersey9,8680.45×
Massachusetts9,5490.56×
Washington9,3220.53×
Mississippi9,2641.29×
Indiana8,8320.56×
Kentucky8,5810.79×
Maryland8,4080.56×
Louisiana8,2360.73×
Arkansas8,2301.15×
Oklahoma8,0480.83×
Missouri7,9830.57×
Colorado7,9010.58×
Arizona7,7990.44×
Minnesota7,7180.62×
Alabama7,6670.63×
Wisconsin7,5590.58×
South Carolina7,2520.55×
Connecticut7,1880.82×
Kansas7,0641.03×
Iowa6,7060.93×
West Virginia6,3731.57×
Nebraska6,1701.41×
New Mexico6,1381.41×
Nevada6,1180.73×
Oregon6,0400.61×
Utah6,0040.77×
Idaho5,8851.35×
New Hampshire5,7761.68×
Hawaii5,6221.5×
North Dakota5,3282.98×
Alaska5,0882.73×
Delaware4,9952.08×
Montana4,9902.07×
Vermont3,9902.61×
Washington, District of Columbia3,9341.5×
Rhode Island3,5491.28×
Maine3,5471.14×
South Dakota2,7361.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multi-function printer audience
BrandAffinityCategory
Shrek (franchise)75.94×Movies & TV
Electronic publishing23.88×News
Boot Barn27.56×Fashion & Accessoires
Inkjet printing66.49×Technology & Electronics
Digital printing30.4×Arts & Culture
Google Maps7.84×Internet & Social Media
Laser printing39.88×Technology & Electronics
Ink cartridge57.55×Technology & Electronics
How to Train Your Dragon (franchise)46.59×Movies & TV
Terminator (franchise)30.84×Movies & TV
Printer (computing)18.67×Technology & Electronics
Remote control25.71×Home & Garden
Webcam25.34×Technology & Electronics
Phú Quốc34.88×Travel & Leisure
Becton Dickinson40.41×Business & Career
Predator (franchise)68.46×Movies & TV
Stand by Me (film)20×Movies & TV
Web browser5.49×Technology & Electronics
Kratos20.49×Business & Career
Mobile device3.88×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multi-function printer audience
TraitClusterScore
Price SensitivityPREMIUM1.41
Convenience OrientationPREMIUM1.3
Need for SecurityCONSERVATISM1.29
IndulgenceJOY1.23
Early Adopter MentalityPOWER1.15
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Multi-function printer
CountryShare
United States18.8%
Brazil9.3%
Italy8.5%

See Multi-function printer audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Multi-function printer have in United States?

Multi-function printer has an estimated audience of 870,804 people in United States, concentrated in California and Texas.

What is the gender split and age of Multi-function printer fans?

49.9% of Multi-function printer fans are female, 50.1% are male, with an average age of 40.8 years.

Which brands do Multi-function printer fans like most?

Multi-function printer fans show strongest brand affinity for Shrek (franchise) (75.94×), Electronic publishing (23.88×), and Boot Barn (27.56×) over the country average.

Where do Multi-function printer fans live in United States?

Multi-function printer fans in United States are most concentrated in California (reach 47,862), Texas (reach 37,132), and New York (reach 27,774). These three regions account for the largest share of the active audience.

What other brands do Multi-function printer fans also like?

Beyond Multi-function printer itself, the audience over-indexes on Electronic publishing (23.88×), Boot Barn (27.56×), Inkjet printing (66.49×), and Digital printing (30.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Multi-function printer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.