Web browser Audience in United States

Web browser has an estimated audience of 31,500,654 people in United States. 49.1% are female, 50.9% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Aaron Rodgers.

The average Web browser fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (16.46× the country average). Demographically, the Web browser audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Web browser fans

Demographic split for Web browser audience in United States
MetricValue
Female49.1%
Male50.9%
Average age42.7
Estimated audience size31,500,654

Audience persona

The typical Web browser fan in United States is balanced, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Web browser in United States
RegionReachAffinity
California4,123,9951.19×
Texas2,931,8901.08×
Florida2,238,0231.05×
New York1,576,9620.9×
Georgia1,037,9721.07×
North Carolina1,035,3061.09×
Pennsylvania1,026,3800.97×
Illinois1,013,7830.97×
Ohio978,3461.01×
Michigan883,6361.07×
Virginia820,1941.07×
Tennessee690,1791.09×
New Jersey675,0680.84×
Washington668,5201.06×
Arizona638,1360.99×
Maryland637,2431.18×
Indiana629,6701.09×
Louisiana583,7151.44×
Alabama580,2211.32×
Missouri556,5771.1×
Massachusetts547,0610.88×
South Carolina527,2651.11×
Kentucky452,6531.15×
Colorado433,9170.87×
Wisconsin412,4280.87×
Minnesota408,6120.91×
Oklahoma393,9101.13×
Oregon382,7771.06×
Mississippi302,7001.17×
Arkansas301,5101.16×
Nevada297,7190.98×
Kansas272,7831.1×
Connecticut271,9080.86×
Iowa254,2230.98×
Utah243,7520.86×
West Virginia233,6661.59×
New Mexico149,3420.95×
Nebraska141,3980.9×
Idaho135,8610.86×
Hawaii114,5150.85×
Maine101,5020.9×
New Hampshire99,8310.8×
Washington, District of Columbia96,2811.02×
Delaware89,4111.03×
Rhode Island72,2990.72×
Montana69,6400.8×
South Dakota62,2350.85×
North Dakota58,7870.91×
Alaska53,9770.8×
Vermont35,5550.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web browser audience
BrandAffinityCategory
Capital One16.46×Business & Career
Google Maps15.26×Internet & Social Media
CarGurus16.58×Cars & Mobility
Indeed.com9.66×Business & Career
Aaron Rodgers14.05×Sports
Autism Awareness19.03×Health
DeviantArt14.42×Internet & Social Media
Circle K14.13×Shopping
Bruce Willis14.58×Movies & TV
Beetlejuice9.66×Movies & TV
AccuWeather12.69×Home & Garden
Diane Keaton11.91×Movies & TV
Diabetes mellitus awareness12.48×Health
Khan Academy14.67×Business & Career
Billy Bob Thornton15.11×Movies & TV
Enterprise Rent-A-Car10.18×Cars & Mobility
ICloud15.61×Technology & Electronics
Google News9.43×News
Blake Lively14.89×Movies & TV
Catherine Zeta-Jones16.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web browser audience
TraitClusterScore
ExtroversionTHRILL1.28
Need for SecurityCONSERVATISM1.28
IndividualismJOY1.26
Convenience OrientationPREMIUM1.19
Family OrientationCONSERVATISM1.18
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Web browser
CountryShare
United States25.7%
Brazil7.5%
United Kingdom5.7%

See Web browser audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Web browser have in United States?

Web browser has an estimated audience of 31,500,654 people in United States, concentrated in California and Texas.

What is the gender split and age of Web browser fans?

49.1% of Web browser fans are female, 50.9% are male, with an average age of 42.7 years.

Which brands do Web browser fans like most?

Web browser fans show strongest brand affinity for Capital One (16.46×), Google Maps (15.26×), and CarGurus (16.58×) over the country average.

Where do Web browser fans live in United States?

Web browser fans in United States are most concentrated in California (reach 4,123,995), Texas (reach 2,931,890), and Florida (reach 2,238,023). These three regions account for the largest share of the active audience.

What other brands do Web browser fans also like?

Beyond Web browser itself, the audience over-indexes on Google Maps (15.26×), CarGurus (16.58×), Indeed.com (9.66×), and Aaron Rodgers (14.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web browser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.