Rascasse Audience Intelligence

Web browser Audience in Germany

A data profile of the people who buy, follow and care about Web browser in Germany — modelled from more than twelve digital signal sources. Web browser has an estimated audience of 5,646,595 people in Germany.

#548among Topic in Germany#48in Technology & Electronics

The average Web browser fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Firefox, Nature, Family, with strongest over-indexing on Firefox (8.49× the country average).

Demographically, the Web browser audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Web browser fan in Germany is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Firefox.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web browser profile in Germany.

Audience size
5.6M
in Germany
Gender
52.3%♀
47.7% male
Age
42.8
average years
Country rank
#875
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web browser fans

52.3% are female, 47.7% are male, average age 42.8.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Web browser audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age42.8
Estimated audience size5,646,595
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Web browser audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Web browser audience comes from Germany.

Worldwide audience distribution share by country for Web browser
CountryShare
United States25.7%
Brazil7.5%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web browser audience in Germany is strongest.

Fig. 05

Top regions by affinity

Web browser fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K1.23×
02Niedersachsen~600K1.04×
03Sachsen~300K1.03×
04Thüringen~100K1.03×
05Sachsen-Anhalt~100K1.02×
06Bremen~50K1.02×
07Bayern~900K1.01×
08Brandenburg~200K1.01×
09Baden-Württemberg~800K0.98×
10Rheinland-Pfalz~300K0.98×
11Berlin~200K0.98×
12Mecklenburg-Vorpommern~100K0.98×
13Nordrhein-Westfalen~1M0.97×
14Schleswig-Holstein~200K0.97×
15Saarland~70K0.96×
16Hamburg~100K0.93×
Fig. 06

Affinity by region

Affinity by region — Web browser, Germany
0.93×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web browser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web browser audience
#·InterestCategoryAffinity×
01FirefoxInternet & Social Media8.49×
02Paris JacksonMovies & TV8.49×
03GitHubInternet & Social Media4.93×
04Web serverTechnology & Electronics3.86×
05SatireLiterature3.16×
06EmailTechnology & Electronics3.06×
07Computer securityBusiness & Career2.87×
08NatureHome & Garden2.82×
09VacationsTravel & Leisure2.69×
10FamilyKids & Family2.43×
11LodgingTravel & Leisure2.34×
12TagesschauMovies & TV2.20×
13TattoosFashion & Accessoires1.90×
14TransfermarktSports1.89×
15German languagePolitics & Society1.89×
16DessertsFood & Beverages1.81×
17GermanyTravel & Leisure1.74×
18Netto Marken-DiscountShopping1.67×
19Müller (company)Food & Beverages1.61×
20Google MapsInternet & Social Media1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web browser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web browser audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
PatriotismCONSERVATISM1.66×
SpiritualityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web browser audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.71×
SustainabilityBALANCE0.75×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web browser have in Germany?

Web browser has an estimated audience of 5,646,595 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Web browser fans?

52.3% of Web browser fans are female, 47.7% are male, with an average age of 42.8 years.

03

Which brands do Web browser fans like most?

Web browser fans show strongest brand affinity for Firefox (8.49×), Nature (2.82×), and Family (2.43×) over the country average.

04

Where do Web browser fans live in Germany?

Web browser fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Web browser fans also like?

Beyond Web browser itself, the audience over-indexes on Nature (2.82×), Family (2.43×), Tagesschau (2.2×), and Germany (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Web browser audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Web browser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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