Web browser Audience in Germany
Web browser has an estimated audience of 5,646,595 people in Germany. 52.3% are female, 47.7% are male, average age 42.8. Top brand affinities: Stradivarius, Škoda Kodiaq, Israel, Snow White (Fables), KLIX (AM).
Top brand affinities include Stradivarius, Škoda Kodiaq, Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Web browser audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Technology & Electronics · Type: Topic
Demographics of Web browser fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 42.8 |
| Estimated audience size | 5,646,595 |
Audience persona
The typical Web browser fan in Germany is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Stradivarius.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.93× | Cars & Mobility |
| Israel | 1.66× | Travel & Leisure |
| Snow White (Fables) | 1.91× | Literature |
| KLIX (AM) | 1.66× | Music & Radio |
| Esra Erol | 3.67× | Movies & TV |
| Este, Veneto | 1.63× | Travel & Leisure |
| Corfu (regional unit) | 1.84× | Travel & Leisure |
| Keeper (password manager) | 2.41× | Technology & Electronics |
| Home Delivery | 1.53× | Food & Beverages |
| Volvo V60 | 2.43× | Cars & Mobility |
| Theocracy | 4.76× | Music & Radio |
| Eden Lake | 2.25× | Movies & TV |
| Glashütte | 1.82× | Travel & Leisure |
| Pantsuit | 2.62× | Fashion & Accessoires |
| Coworking | 1.54× | Business & Career |
| Zagreb | 1.5× | Travel & Leisure |
| Viator | 2.27× | Travel & Leisure |
| Samanyolu Haber | 1.59× | Movies & TV |
| Kocaelispor | 2.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.3 |
| Patriotism | CONSERVATISM | 1.24 |
| Tradition | CONSERVATISM | 1.19 |
| Indulgence | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.15 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 7.5% |
| United Kingdom | 5.7% |
See Web browser audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web browser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.