A data profile of the people who buy, follow and care about Web browser in Canada — modelled from more than twelve digital signal sources. Web browser has an estimated audience of 3,449,880 people in Canada.
The average Web browser fan in Canada is 42.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Hardware store, Hypermarket, Real property, with strongest over-indexing on Hardware store (1.86× the country average).
Demographically, the Web browser audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Web browser fan in Canada is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Hardware store.
The key figures that characterise the Web browser profile in Canada.
48.6% are female, 51.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 42.6 |
| Estimated audience size | 3,449,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Web browser audience comes from Canada.
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 7.5% |
| United Kingdom | 5.7% |
Where the Web browser audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.21× | |
| 02 | Alberta | ~500K | 1.16× | |
| 03 | Saskatchewan | ~100K | 1.11× | |
| 04 | British Columbia | ~500K | 1.06× | |
| 05 | Manitoba | ~100K | 1.04× | |
| 06 | Nova Scotia | ~100K | 0.99× | |
| 07 | Prince Edward Island | ~20K | 0.98× | |
| 08 | New Brunswick | ~80K | 0.97× | |
| 09 | Newfoundland and Labrador | ~50K | 0.94× | |
| 10 | Quebec | ~600K | 0.76× |
The strongest cross-interests of the Web browser audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DocuSign | Technology & Electronics | 3.26× | ||
| 02 | Hypermarket | Shopping | 2.78× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.45× | ||
| 04 | Tabloid (newspaper format) | Literature | 2.26× | ||
| 05 | Audiobook | Literature | 2.18× | ||
| 06 | Virtual reality | Technology & Electronics | 2.16× | ||
| 07 | Internet service provider | Technology & Electronics | 2.13× | ||
| 08 | Convenience store | Food & Beverages | 2.06× | ||
| 09 | Tampa Bay Lightning | Sports | 1.91× | ||
| 10 | Vegas Golden Knights | Sports | 1.88× | ||
| 11 | Hardware store | Home & Garden | 1.86× | ||
| 12 | United Parcel Service | Business & Career | 1.83× | ||
| 13 | Solar energy | Home & Garden | 1.83× | ||
| 14 | Innovation | Business & Career | 1.82× | ||
| 15 | Rail transport | Travel & Leisure | 1.76× | ||
| 16 | Zoo | Kids & Family | 1.62× | ||
| 17 | Action games | Games | 1.57× | ||
| 18 | Real property | Home & Garden | 1.54× | ||
| 19 | Pharmacy | Business & Career | 1.50× | ||
| 20 | Michael Jackson | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.59× | |
| Individualism | JOY | 1.45× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.58× | |
| Design Affinity | PREMIUM | 0.61× | |
| Mindfulness | BALANCE | 0.71× |
Web browser has an estimated audience of 3,449,880 people in Canada, concentrated in Ontario and Quebec.
48.6% of Web browser fans are female, 51.4% are male, with an average age of 42.6 years.
Web browser fans show strongest brand affinity for Hardware store (1.86×), Hypermarket (2.78×), and Real property (1.54×) over the country average.
Web browser fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~600K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Web browser itself, the audience over-indexes on Hypermarket (2.78×), Real property (1.54×), Innovation (1.82×), and Tabloid (newspaper format) (2.26×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Web browser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.