A data profile of the people who buy, follow and care about Web browser in Spain — modelled from more than twelve digital signal sources. Web browser has an estimated audience of 2,488,248 people in Spain.
Web browser has an estimated audience of 2,488,248 people in Spain. 49.9% are female, 50.1% are male, average age 45.1. Top brand affinities: ABC, Multi-function printer, IBEX 35, God in Islam, Ricardo Darín.
Top brand affinities include ABC, Multi-function printer, IBEX 35, with strongest over-indexing on ABC (8.93× the country average).
Demographically, the Web browser audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical Web browser fan in Spain is balanced, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for ABC.
The key figures that characterise the Web browser profile in Spain.
49.9% are female, 50.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 45.1 |
| Estimated audience size | 2,488,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Web browser audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 7.5% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Web browser audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multi-function printer | Technology & Electronics | 21.80× | ||
| 02 | God in Islam | Politics & Society | 15.32× | ||
| 03 | Ricardo Darín | Movies & TV | 11.47× | ||
| 04 | ABC | Movies & TV | 8.93× | ||
| 05 | Satire | Literature | 4.12× | ||
| 06 | Information security | Business & Career | 3.83× | ||
| 07 | Web application | Technology & Electronics | 3.52× | ||
| 08 | Office 365 | Technology & Electronics | 3.19× | ||
| 09 | IBEX 35 | Business & Career | 2.29× | ||
| 10 | Breaking news | Movies & TV | 2.26× | ||
| 11 | Refrigerator | Home & Garden | 2.21× | ||
| 12 | Charity and causes | Business & Career | 2.05× | ||
| 13 | MSN | News | 2.03× | ||
| 14 | Wikipedia | Internet & Social Media | 1.99× | ||
| 15 | Travel website | Travel & Leisure | 1.95× | ||
| 16 | Caixabank | Business & Career | 1.91× | ||
| 17 | Bankinter | Business & Career | 1.76× | ||
| 18 | Julio Iglesias | Music & Radio | 1.67× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Loterías y Apuestas del Estado | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.53× | |
| Community Orientation | OPEN | 1.69× | |
| Convenience Orientation | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Design Affinity | PREMIUM | 0.83× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Web browser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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