Web browser Audience in Brazil
Web browser has an estimated audience of 9,181,997 people in Brazil. 56.8% are female, 43.2% are male, average age 43.3. Top brand affinities: Flight simulator, WhatsApp, Nature, Sport Club do Recife, Coritiba Foot Ball Club.
Top brand affinities include Flight simulator, WhatsApp, Nature, with strongest over-indexing on Flight simulator (4.32× the country average). Demographically, the Web browser audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Tradition.
Category: Technology & Electronics · Type: Topic
Demographics of Web browser fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 43.3 |
| Estimated audience size | 9,181,997 |
Audience persona
The typical Web browser fan in Brazil is more female, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Flight simulator.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flight simulator | 4.32× | Games |
| 1.6× | Internet & Social Media | |
| Nature | 1.57× | Home & Garden |
| Sport Club do Recife | 2.12× | Sports |
| Coritiba Foot Ball Club | 2.32× | Sports |
| 1.88× | Technology & Electronics | |
| Kitchen | 1.52× | Home & Garden |
| Telegram | 2.27× | Internet & Social Media |
| Instant messaging | 1.57× | Internet & Social Media |
| Netshoes | 1.93× | Shopping |
| Electrolux | 2.1× | Home & Garden |
| Localiza | 1.94× | Cars & Mobility |
| Steam | 2.34× | Games |
| Forró | 1.89× | Music & Radio |
| Grocery store | 2.2× | Food & Beverages |
| Toys | 1.57× | Games |
| 1.65× | Internet & Social Media | |
| Dafiti | 1.87× | Fashion & Accessoires |
| Pizza | 1.6× | Food & Beverages |
| Apartment | 1.5× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.15 |
| Tradition | CONSERVATISM | 1.11 |
| Need for Security | CONSERVATISM | 1.1 |
| Spirituality | BALANCE | 1.04 |
| Extroversion | THRILL | 1.04 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 7.5% |
| United Kingdom | 5.7% |
See Web browser audiences in other countries
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Web browser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.