A data profile of the people who buy, follow and care about Web browser in Brazil — modelled from more than twelve digital signal sources. Web browser has an estimated audience of 9,181,997 people in Brazil.
Web browser has an estimated audience of 9,181,997 people in Brazil. 56.8% are female, 43.2% are male, average age 43.3. Top brand affinities: Flight simulator, Instagram, Rock music, Country music, Pop music.
Top brand affinities include Flight simulator, Instagram, Rock music, with strongest over-indexing on Flight simulator (3.38× the country average).
Demographically, the Web browser audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Web browser fan in Brazil is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Flight simulator.
The key figures that characterise the Web browser profile in Brazil.
56.8% are female, 43.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 43.3 |
| Estimated audience size | 9,181,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Web browser audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 7.5% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Web browser audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flight simulator | Games | 3.38× | ||
| 02 | Futon | Home & Garden | 2.83× | ||
| 03 | Spanish language | Politics & Society | 2.07× | ||
| 04 | Grocery store | Food & Beverages | 1.98× | ||
| 05 | Coritiba Foot Ball Club | Sports | 1.94× | ||
| 06 | Submarino | Shopping | 1.90× | ||
| 07 | Lodging | Travel & Leisure | 1.77× | ||
| 08 | MSN | News | 1.76× | ||
| 09 | Public transport | Cars & Mobility | 1.74× | ||
| 10 | Dafiti | Fashion & Accessoires | 1.73× | ||
| 11 | Esporte Clube Bahia | Sports | 1.67× | ||
| 12 | Rock music | Music & Radio | 1.64× | ||
| 13 | Pop music | Music & Radio | 1.61× | ||
| 14 | Centauro | Cars & Mobility | 1.60× | ||
| 15 | Country music | Music & Radio | 1.56× | ||
| 16 | Internet & Social Media | 1.54× | |||
| 17 | Technology & Electronics | 1.54× | |||
| 18 | Hip hop music | Music & Radio | 1.52× | ||
| 19 | Bossa nova | Music & Radio | 1.51× | ||
| 20 | Laptop | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.44× | |
| Early Adopter Mentality | POWER | 1.43× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.50× | |
| Mindfulness | BALANCE | 0.60× | |
| Design Affinity | PREMIUM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Web browser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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