Rascasse Audience Intelligence

Web browser Audience in France

A data profile of the people who buy, follow and care about Web browser in France — modelled from more than twelve digital signal sources. Web browser has an estimated audience of 4,426,377 people in France.

Web browser has an estimated audience of 4,426,377 people in France. 51.3% are female, 48.7% are male, average age 43.8. Top brand affinities: Love & Sex, Christmas Gift, Broadcasting of sports events, Kitchen garden, Christmas tree.

Top brand affinities include Love & Sex, Christmas Gift, Broadcasting of sports events, with strongest over-indexing on Love & Sex (209.85× the country average).

Demographically, the Web browser audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Mindfulness, Need for Security.

The typical Web browser fan in France is balanced, around 43.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web browser profile in France.

Audience size
4.4M
in France
Gender
51.3%
48.7% male
Age
43.8
average years
Country rank
#884
Topic in France
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web browser fans

51.3% are female, 48.7% are male, average age 43.8.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Web browser audience in France
MetricValue
Female51.3%
Male48.7%
Average age43.8
Estimated audience size4,426,377
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Web browser audience in France
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Web browser audience comes from France.

Worldwide audience distribution share by country for Web browser
CountryShare
United States25.7%
Brazil7.5%
United Kingdom5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web browser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web browser audience
#·InterestCategoryAffinity×
01Love & SexKids & Family209.85×
02SelfridgesShopping187.07×
03Christmas GiftKids & Family29.45×
04Christmas treeKids & Family20.82×
05Broadcasting of sports eventsMovies & TV18.63×
06Zoom lensTechnology & Electronics13.83×
07DentistryBusiness & Career13.79×
08Kitchen gardenHome & Garden13.72×
09Girl powerPolitics & Society13.29×
10Breast Cancer awarenessHealth11.04×
11Wide-angle lensTechnology & Electronics10.54×
12HormoneHealth9.23×
13Single-lens reflex cameraTechnology & Electronics8.01×
14New TestamentPolitics & Society7.75×
15Sustainable productsPolitics & Society6.30×
16ImprovisationMusic & Radio5.72×
17WhatsAppInternet & Social Media1.78×
18Indeed.comBusiness & Career1.76×
19Real propertyHome & Garden1.75×
20Google MapsInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web browser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Web browser audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.25×
Need for SecurityCONSERVATISM1.56×
PatriotismCONSERVATISM1.43×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Web browser audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Healthy LifestyleBALANCE0.74×
SustainabilityBALANCE0.75×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Web browser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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