A data profile of the people who buy, follow and care about Web browser in France — modelled from more than twelve digital signal sources. Web browser has an estimated audience of 4,426,377 people in France.
Web browser has an estimated audience of 4,426,377 people in France. 51.3% are female, 48.7% are male, average age 43.8. Top brand affinities: Love & Sex, Christmas Gift, Broadcasting of sports events, Kitchen garden, Christmas tree.
Top brand affinities include Love & Sex, Christmas Gift, Broadcasting of sports events, with strongest over-indexing on Love & Sex (209.85× the country average).
Demographically, the Web browser audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Mindfulness, Need for Security.
The typical Web browser fan in France is balanced, around 43.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Web browser profile in France.
51.3% are female, 48.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 43.8 |
| Estimated audience size | 4,426,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Web browser audience comes from France.
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 7.5% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Web browser audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 209.85× | ||
| 02 | Selfridges | Shopping | 187.07× | ||
| 03 | Christmas Gift | Kids & Family | 29.45× | ||
| 04 | Christmas tree | Kids & Family | 20.82× | ||
| 05 | Broadcasting of sports events | Movies & TV | 18.63× | ||
| 06 | Zoom lens | Technology & Electronics | 13.83× | ||
| 07 | Dentistry | Business & Career | 13.79× | ||
| 08 | Kitchen garden | Home & Garden | 13.72× | ||
| 09 | Girl power | Politics & Society | 13.29× | ||
| 10 | Breast Cancer awareness | Health | 11.04× | ||
| 11 | Wide-angle lens | Technology & Electronics | 10.54× | ||
| 12 | Hormone | Health | 9.23× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 8.01× | ||
| 14 | New Testament | Politics & Society | 7.75× | ||
| 15 | Sustainable products | Politics & Society | 6.30× | ||
| 16 | Improvisation | Music & Radio | 5.72× | ||
| 17 | Internet & Social Media | 1.78× | |||
| 18 | Indeed.com | Business & Career | 1.76× | ||
| 19 | Real property | Home & Garden | 1.75× | ||
| 20 | Google Maps | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.25× | |
| Need for Security | CONSERVATISM | 1.56× | |
| Patriotism | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.74× | |
| Sustainability | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Web browser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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