A data profile of the people who buy, follow and care about Web browser in United Kingdom — modelled from more than twelve digital signal sources. Web browser has an estimated audience of 6,946,938 people in United Kingdom.
The average Web browser fan in United Kingdom is 44.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Breaking news, Wikipedia, Hobby, with strongest over-indexing on Breaking news (3.34× the country average).
Demographically, the Web browser audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Web browser fan in United Kingdom is balanced, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Web browser profile in United Kingdom.
53.3% are female, 46.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.7 |
| Estimated audience size | 6,946,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Web browser audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 7.5% |
| United Kingdom | 5.7% |
Where the Web browser audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.33× | |
| 02 | Yorkshire and the Humber | ~700K | 1.28× | |
| 03 | Northern Ireland | ~200K | 1.17× | |
| 04 | North East | ~300K | 1.05× | |
| 05 | East of England | ~700K | 1.04× | |
| 06 | East Midlands | ~500K | 1.02× | |
| 07 | Wales | ~400K | 1.00× | |
| 08 | England | ~5M | 0.96× | |
| 09 | South East | ~800K | 0.91× | |
| 10 | Scotland | ~500K | 0.84× | |
| 11 | South West | ~500K | 0.84× | |
| 12 | North West | ~500K | 0.67× |
The strongest cross-interests of the Web browser audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 3.34× | ||
| 02 | Wikipedia | Internet & Social Media | 3.22× | ||
| 03 | Esso | Cars & Mobility | 2.80× | ||
| 04 | Risk management | Business & Career | 2.55× | ||
| 05 | Adoption | Kids & Family | 2.52× | ||
| 06 | Sketch comedy | Movies & TV | 2.43× | ||
| 07 | Mother's Day | Kids & Family | 2.33× | ||
| 08 | Refrigerator | Home & Garden | 2.28× | ||
| 09 | Fish and chips | Food & Beverages | 2.18× | ||
| 10 | Mobile home | Cars & Mobility | 2.08× | ||
| 11 | Hot tub | Home & Garden | 2.07× | ||
| 12 | Satire | Literature | 2.05× | ||
| 13 | Hobby | Home & Garden | 1.97× | ||
| 14 | Betfair | Games | 1.94× | ||
| 15 | William Hill (bookmaker) | Games | 1.91× | ||
| 16 | Internet & Social Media | 1.90× | |||
| 17 | Local news | News | 1.90× | ||
| 18 | Volunteering | Politics & Society | 1.81× | ||
| 19 | Aldi | Shopping | 1.66× | ||
| 20 | Distilled beverage | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.41× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Patriotism | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Community Orientation | OPEN | 0.79× | |
| Sports Activity | POWER | 0.79× |
Web browser has an estimated audience of 6,946,938 people in United Kingdom, concentrated in England and South East.
53.3% of Web browser fans are female, 46.7% are male, with an average age of 44.7 years.
Web browser fans show strongest brand affinity for Breaking news (3.34×), Wikipedia (3.22×), and Hobby (1.97×) over the country average.
Web browser fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Web browser itself, the audience over-indexes on Wikipedia (3.22×), Hobby (1.97×), Esso (2.8×), and WhatsApp (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Web browser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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