A data profile of the people who buy, follow and care about Submarino in Brazil — modelled from more than twelve digital signal sources. Submarino has an estimated audience of 3,902,446 people in Brazil.
The average Submarino fan in Brazil is 42.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Luis Enrique (singer), Reckitt Benckiser, Submarine, with strongest over-indexing on Luis Enrique (singer) (65.11× the country average).
Demographically, the Submarino audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Submarino fan in Brazil is more female, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Luis Enrique (singer).
The key figures that characterise the Submarino profile in Brazil.
56.8% are female, 43.2% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.3 |
| Estimated audience size | 3,902,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
Where the Submarino audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rondônia | ~40K | 1.23× | |
| 02 | Amapá | ~20K | 1.14× | |
| 03 | Acre | ~20K | 1.11× | |
| 04 | Espírito Santo | ~90K | 1.10× | |
| 05 | Roraima | ~10K | 1.09× | |
| 06 | Minas Gerais | ~400K | 1.07× | |
| 07 | Pernambuco | ~200K | 1.07× | |
| 08 | Rio de Janeiro | ~400K | 1.06× | |
| 09 | Rio Grande do Norte | ~70K | 1.06× | |
| 10 | São Paulo | ~1M | 1.05× | |
| 11 | Santa Catarina | ~200K | 1.03× | |
| 12 | Piauí | ~60K | 1.03× | |
| 13 | Paraíba | ~80K | 1.02× | |
| 14 | Rio Grande do Sul | ~200K | 1.01× | |
| 15 | Sergipe | ~40K | 1.00× | |
| 16 | Bahia | ~200K | 0.96× | |
| 17 | Federal District | ~60K | 0.96× | |
| 18 | Alagoas | ~60K | 0.96× | |
| 19 | Mato Grosso do Sul | ~50K | 0.94× | |
| 20 | Tocantins | ~20K | 0.92× | |
| 21 | Paraná | ~200K | 0.91× | |
| 22 | Ceará | ~200K | 0.89× | |
| 23 | Maranhão | ~90K | 0.89× | |
| 24 | Mato Grosso | ~70K | 0.88× | |
| 25 | Pará | ~100K | 0.85× | |
| 26 | Goiás | ~100K | 0.83× | |
| 27 | Amazonas | ~60K | 0.82× |
The strongest cross-interests of the Submarino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luis Enrique (singer) | Music & Radio | 65.11× | ||
| 02 | Reckitt Benckiser | Home & Garden | 40.09× | ||
| 03 | Submarine | Cars & Mobility | 8.63× | ||
| 04 | Papyrus | Politics & Society | 6.29× | ||
| 05 | Buscapé | Shopping | 6.10× | ||
| 06 | Wind turbine | Home & Garden | 4.75× | ||
| 07 | Team sport | Sports | 4.50× | ||
| 08 | Dafiti | Fashion & Accessoires | 4.45× | ||
| 09 | Systems engineering | Business & Career | 3.97× | ||
| 10 | Ancient Greece | Politics & Society | 3.91× | ||
| 11 | Coritiba Foot Ball Club | Sports | 3.24× | ||
| 12 | Society | Politics & Society | 3.22× | ||
| 13 | Competition | Business & Career | 3.10× | ||
| 14 | Recreation | Travel & Leisure | 3.00× | ||
| 15 | Carrefour | Shopping | 2.83× | ||
| 16 | Water | Food & Beverages | 2.47× | ||
| 17 | Black Friday (shopping) | Shopping | 2.42× | ||
| 18 | Cruzeiro Esporte Clube | Sports | 2.14× | ||
| 19 | Sociedade Esportiva Palmeiras | Sports | 1.86× | ||
| 20 | Superman | Movies & TV | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.86× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Creativity | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.99× | |
| Extroversion | THRILL | 1.03× | |
| Early Adopter Mentality | POWER | 1.07× |
Submarino has an estimated audience of 3,902,446 people in Brazil, concentrated in São Paulo and Minas Gerais.
56.8% of Submarino fans are female, 43.2% are male, with an average age of 42.3 years.
Submarino fans show strongest brand affinity for Luis Enrique (singer) (65.11×), Reckitt Benckiser (40.09×), and Submarine (8.63×) over the country average.
Submarino fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Submarino itself, the audience over-indexes on Reckitt Benckiser (40.09×), Submarine (8.63×), Buscapé (6.1×), and Sociedade Esportiva Palmeiras (1.86×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Submarino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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