Rascasse Audience Intelligence

Team sport Audience in Brazil

A data profile of the people who buy, follow and care about Team sport in Brazil — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 6,469,444 people in Brazil.

#666among Topic in Brazil#81in Sports

Team sport has an estimated audience of 6,469,444 people in Brazil. Top brand affinities: Coritiba Foot Ball Club, Seleção Brasileira, FIFA World Cup, Real Madrid C.F., Centauro.

Top brand affinities include Coritiba Foot Ball Club, Seleção Brasileira, FIFA World Cup, with strongest over-indexing on Coritiba Foot Ball Club (3.86× the country average).

The typical Team sport fan in Brazil shows strong Patriotism tendencies and a notable affinity for Coritiba Foot Ball Club.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Team sport profile in Brazil.

Audience size
6.5M
in Brazil
Country rank
#982
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team sport fans

Fig. 02

Gender split

Demographic split for Team sport audience in Brazil
MetricValue
Estimated audience size6,469,444
Fig. 04

Worldwide distribution

3.0%

of the worldwide Team sport audience comes from Brazil.

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team sport audience
#·InterestCategoryAffinity×
01SubmarinoShopping4.50×
02Coritiba Foot Ball ClubSports3.86×
03CentauroCars & Mobility3.29×
04Arsenal F.C.Sports2.81×
05DafitiFashion & Accessoires2.75×
06BundesligaSports2.73×
07Juventus F.C.Sports2.71×
08Manchester City F.C.Sports2.50×
09Premier LeagueSports2.46×
10UOL EsporteSports2.42×
11NetshoesShopping2.08×
12Chelsea F.C.Sports2.08×
13FIFA World CupSports1.96×
14MSNNews1.82×
15Seleção BrasileiraSports1.71×
16VolleyballSports1.65×
17Public transportCars & Mobility1.65×
18Cristiano RonaldoSports1.64×
19Real Madrid C.F.Sports1.60×
20Copa LibertadoresSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team sport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Sports ActivityPOWER1.59×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team sport audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.35×
Luxury OrientationPREMIUM0.45×
Design AffinityPREMIUM0.52×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Brazil

See Team sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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