Team sport Audience in Italy
Team sport has an estimated audience of 10,602,222 people in Italy. Top brand affinities: Serie A, Juventus F.C., FIFA World Cup, Instant messaging, Tuttosport.
Top brand affinities include Serie A, Juventus F.C., FIFA World Cup, with strongest over-indexing on Serie A (1.56× the country average).
Category: Sports · Type: Topic
Demographics of Team sport fans
| Metric | Value |
|---|---|
| Estimated audience size | 10,602,222 |
Audience persona
The typical Team sport fan in Italy shows strong Luxury Orientation tendencies and a notable affinity for Serie A.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Serie A | 1.56× | Sports |
| Juventus F.C. | 1.84× | Sports |
| FIFA World Cup | 2.23× | Sports |
| Instant messaging | 3.08× | Internet & Social Media |
| Tuttosport | 2.72× | Sports |
| UEFA Champions League | 2.06× | Sports |
| A.C. Milan | 2.06× | Sports |
| La Gazzetta dello Sport | 2.06× | Sports |
| Slovenia | 2.56× | Travel & Leisure |
| University | 2.29× | Business & Career |
| Broadcasting of sports events | 4.28× | Movies & TV |
| Expert (company) | 3× | Shopping |
| UEFA Europa League | 2.38× | Sports |
| corriere dello sport | 2.08× | Sports |
| Breaking news | 2.38× | Movies & TV |
| Bologna F.C. 1909 | 2.59× | Sports |
| Manchester City F.C. | 2.72× | Sports |
| S.S. Lazio | 2.72× | Sports |
| Manchester United F.C. | 2.66× | Sports |
| Arsenal F.C. | 2.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.24 |
| Need for Security | CONSERVATISM | 1.2 |
| Community Orientation | OPEN | 1.19 |
| Extroversion | THRILL | 1.11 |
| Family Orientation | CONSERVATISM | 1.11 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| India | 7.5% |
| United Kingdom | 6.4% |
See Team sport audiences in other countries
More Sports audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.