Rascasse Audience Intelligence

Team sport Audience in Italy

A data profile of the people who buy, follow and care about Team sport in Italy — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 10,602,222 people in Italy.

#322among Topic in Italy#36in Sports

Team sport has an estimated audience of 10,602,222 people in Italy. Top brand affinities: Tuttosport, FIFA World Cup, S.S. Lazio, A.C. Milan, UEFA Champions League.

Top brand affinities include Tuttosport, FIFA World Cup, S.S. Lazio, with strongest over-indexing on Tuttosport (2.49× the country average).

The typical Team sport fan in Italy shows strong Convenience Orientation tendencies and a notable affinity for Tuttosport.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Team sport profile in Italy.

Audience size
10.6M
in Italy
Country rank
#456
Topic in Italy
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team sport fans

Fig. 02

Gender split

Demographic split for Team sport audience in Italy
MetricValue
Estimated audience size10,602,222
Fig. 04

Worldwide distribution

4.9%

of the worldwide Team sport audience comes from Italy.

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team sport audience
#·InterestCategoryAffinity×
01S.S. LazioSports2.72×
02Bologna F.C. 1909Sports2.72×
03US Open (tennis)Sports2.72×
04Australian OpenSports2.72×
05La LigaSports2.54×
06TuttosportSports2.49×
07The Championships, WimbledonSports2.41×
08Manchester City F.C.Sports2.40×
09Arsenal F.C.Sports2.18×
10Breaking newsMovies & TV2.11×
11Cagliari CalcioSports2.10×
12WikipediaInternet & Social Media2.08×
13Solar energyHome & Garden1.86×
14FIFA World CupSports1.76×
15UEFA Europa LeagueSports1.74×
16Como 1907Sports1.63×
17La Gazzetta dello SportSports1.61×
18Premier LeagueSports1.59×
19A.C. MilanSports1.58×
20UEFA Champions LeagueSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team sport audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.40×
Risk AppetiteTHRILL1.16×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team sport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
DIY MentalityTHRILL0.66×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Italy

See Team sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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