Team sport Audience in Canada
Team sport has an estimated audience of 6,643,333 people in Canada. Top regions: Ontario, Alberta, Quebec. Top brand affinities: Ice Hockey World Championships, Toronto Blue Jays, Montreal Canadiens, Sportsnet, FIFA World Cup.
Team sport fans in Canada are concentrated in Ontario, with strong brand affinity for Ice Hockey World Championships. The audience is concentrated in Ontario, Alberta, Quebec. Top brand affinities include Ice Hockey World Championships, Toronto Blue Jays, Montreal Canadiens, with strongest over-indexing on Ice Hockey World Championships (2.51× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Team sport fans
| Metric | Value |
|---|---|
| Estimated audience size | 6,643,333 |
Audience persona
The typical Team sport fan in Canada shows strong Convenience Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,982,499 | 1.87× |
| Alberta | 1,476,009 | 1.8× |
| Quebec | 1,344,470 | 0.85× |
| British Columbia | 982,531 | 0.99× |
| Manitoba | 222,620 | 0.9× |
| Saskatchewan | 193,158 | 0.92× |
| Nova Scotia | 181,559 | 0.92× |
| New Brunswick | 144,587 | 0.94× |
| Newfoundland and Labrador | 96,824 | 0.96× |
| Prince Edward Island | 33,820 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 2.51× | Sports |
| Toronto Blue Jays | 1.68× | Sports |
| Montreal Canadiens | 1.82× | Sports |
| Sportsnet | 1.78× | Sports |
| FIFA World Cup | 1.7× | Sports |
| MLB | 1.65× | Sports |
| Sidney Crosby | 2.07× | Sports |
| PGA Tour | 2.09× | Sports |
| Loto-Québec | 1.56× | Games |
| Tabloid (newspaper format) | 2.47× | Literature |
| Connor McDavid | 2.04× | Sports |
| Boston Bruins | 2.51× | Sports |
| Florida Panthers | 2.51× | Sports |
| Masters Tournament | 2.19× | Sports |
| Detroit Red Wings | 2.51× | Sports |
| Pittsburgh Penguins | 2.51× | Sports |
| Sports club | 2.44× | Sports |
| Washington Capitals | 2.51× | Sports |
| John Cena | 2.51× | Sports |
| Buffalo Bills | 2.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.3 |
| Need for Security | CONSERVATISM | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Spirituality | BALANCE | 1.16 |
| Individualism | JOY | 1.15 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| India | 7.5% |
| United Kingdom | 6.4% |
See Team sport audiences in other countries
More Sports audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.