A data profile of the people who buy, follow and care about Team sport in Canada — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 6,643,333 people in Canada.
Team sport fans in Canada are concentrated in Ontario, with strong brand affinity for Ice Hockey World Championships.
The audience is concentrated in Ontario, Alberta, Quebec.
Top brand affinities include Ice Hockey World Championships, Toronto Blue Jays, Sportsnet, with strongest over-indexing on Ice Hockey World Championships (2.51× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Team sport fan in Canada shows strong Convenience Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Team sport profile in Canada.
| Metric | Value |
|---|---|
| Estimated audience size | 6,643,333 |
of the worldwide Team sport audience comes from Canada.
| Country | Share |
|---|---|
| United States | 26.4% |
| India | 7.5% |
| United Kingdom | 6.4% |
Where the Team sport audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 1.87× | |
| 02 | Alberta | ~1.5M | 1.80× | |
| 03 | Prince Edward Island | ~30K | 1.04× | |
| 04 | British Columbia | ~1M | 0.99× | |
| 05 | Newfoundland and Labrador | ~100K | 0.96× | |
| 06 | New Brunswick | ~100K | 0.94× | |
| 07 | Saskatchewan | ~200K | 0.92× | |
| 08 | Nova Scotia | ~200K | 0.92× | |
| 09 | Manitoba | ~200K | 0.90× | |
| 10 | Quebec | ~1.5M | 0.85× |
The strongest cross-interests of the Team sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ice Hockey World Championships | Sports | 2.51× | ||
| 02 | Boston Bruins | Sports | 2.51× | ||
| 03 | Buffalo Sabres | Sports | 2.51× | ||
| 04 | Pittsburgh Penguins | Sports | 2.51× | ||
| 05 | Colorado Avalanche | Sports | 2.51× | ||
| 06 | Vegas Golden Knights | Sports | 2.51× | ||
| 07 | Detroit Red Wings | Sports | 2.51× | ||
| 08 | Carolina Hurricanes | Sports | 2.51× | ||
| 09 | Tabloid (newspaper format) | Literature | 2.47× | ||
| 10 | Sports club | Sports | 2.44× | ||
| 11 | Masters Tournament | Sports | 2.19× | ||
| 12 | PGA Tour | Sports | 2.09× | ||
| 13 | Sidney Crosby | Sports | 2.07× | ||
| 14 | Connor McDavid | Sports | 2.04× | ||
| 15 | Montreal Canadiens | Sports | 1.82× | ||
| 16 | Sportsnet | Sports | 1.78× | ||
| 17 | FIFA World Cup | Sports | 1.70× | ||
| 18 | Toronto Blue Jays | Sports | 1.68× | ||
| 19 | MLB | Sports | 1.65× | ||
| 20 | Loto-Québec | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Pet Ownership | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.52× | |
| Design Affinity | PREMIUM | 0.56× | |
| Luxury Orientation | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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