Rascasse Audience Intelligence

Team sport Audience in Germany

A data profile of the people who buy, follow and care about Team sport in Germany — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 8,873,333 people in Germany.

#264among Topic in Germany#29in Sports

Team sport fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for SV Werder Bremen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SV Werder Bremen, Transfermarkt, Sportschau, with strongest over-indexing on SV Werder Bremen (4.56× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Team sport fan in Germany shows strong Patriotism tendencies and a notable affinity for SV Werder Bremen.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Team sport profile in Germany.

Audience size
8.9M
in Germany
Country rank
#427
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team sport fans

Fig. 02

Gender split

Demographic split for Team sport audience in Germany
MetricValue
Estimated audience size8,873,333
Fig. 04

Worldwide distribution

4.1%

of the worldwide Team sport audience comes from Germany.

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Team sport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Team sport fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~200K1.41×
02Bayern~1.5M1.22×
03Rheinland-Pfalz~500K1.20×
04Baden-Württemberg~1.5M1.14×
05Niedersachsen~1M1.14×
06Nordrhein-Westfalen~2M1.13×
07Hessen~800K1.12×
08Schleswig-Holstein~300K1.09×
09Hamburg~200K0.99×
10Bremen~70K0.95×
11Brandenburg~200K0.89×
12Berlin~300K0.86×
13Sachsen~400K0.85×
14Sachsen-Anhalt~200K0.85×
15Mecklenburg-Vorpommern~100K0.85×
16Thüringen~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Team sport, Germany
0.81×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team sport audience
#·InterestCategoryAffinity×
01SV Werder BremenSports4.56×
02Arnold SchwarzeneggerMovies & TV4.32×
03MSV DuisburgSports3.67×
04FIFA (video game series)Games3.56×
05TransfermarktSports3.45×
06SportschauSports2.88×
07EA Sports FCGames2.52×
08NatureHome & Garden2.49×
09KickerSports2.49×
10VacationsTravel & Leisure2.37×
11LodgingTravel & Leisure2.23×
12FamilyKids & Family2.15×
13EmailTechnology & Electronics2.10×
14FIFA World CupSports1.85×
15GermanyTravel & Leisure1.70×
16Real Madrid C.F.Sports1.70×
17German languagePolitics & Society1.69×
18UEFA Champions LeagueSports1.68×
19VfB StuttgartSports1.66×
20Borussia DortmundSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team sport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
Risk AppetiteTHRILL1.38×
Early Adopter MentalityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team sport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
IndividualismJOY0.88×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Team sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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