Team sport Audience in Germany
Team sport has an estimated audience of 8,873,333 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SV Werder Bremen, Borussia Dortmund, FC Bayern Munich, Tagesschau, Germany national football team.
Team sport fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for SV Werder Bremen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SV Werder Bremen, Borussia Dortmund, FC Bayern Munich, with strongest over-indexing on SV Werder Bremen (4.14× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Team sport fans
| Metric | Value |
|---|---|
| Estimated audience size | 8,873,333 |
Audience persona
The typical Team sport fan in Germany shows strong Patriotism tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,306,735 | 1.19× |
| Bayern | 1,807,881 | 1.27× |
| Baden-Württemberg | 1,434,834 | 1.19× |
| Niedersachsen | 1,013,656 | 1.18× |
| Hessen | 758,742 | 1.12× |
| Rheinland-Pfalz | 539,480 | 1.21× |
| Schleswig-Holstein | 359,223 | 1.13× |
| Berlin | 355,880 | 0.9× |
| Sachsen | 345,125 | 0.79× |
| Brandenburg | 239,969 | 0.87× |
| Hamburg | 202,981 | 1.01× |
| Sachsen-Anhalt | 174,725 | 0.76× |
| Saarland | 154,153 | 1.41× |
| Thüringen | 135,748 | 0.6× |
| Mecklenburg-Vorpommern | 125,731 | 0.74× |
| Bremen | 47,700 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 4.14× | Sports |
| Borussia Dortmund | 1.83× | Sports |
| FC Bayern Munich | 2.02× | Sports |
| Tagesschau | 1.93× | Movies & TV |
| Germany national football team | 3.51× | Sports |
| Bundesliga | 1.82× | Sports |
| Transfermarkt | 2.43× | Sports |
| Vegetable Gardening | 5.29× | Food & Beverages |
| UEFA Champions League | 1.82× | Sports |
| Kicker | 3.42× | Sports |
| FIFA World Cup | 1.75× | Sports |
| Sportschau | 2.12× | Sports |
| Alpine skiing | 2.63× | Sports |
| Family | 1.59× | Kids & Family |
| Hygiene | 2.54× | Beauty & Wellness |
| RTL Television | 2.54× | Movies & TV |
| Stuttgart | 2.51× | Travel & Leisure |
| Vacations | 2.14× | Travel & Leisure |
| MSV Duisburg | 4.25× | Sports |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| Early Adopter Mentality | POWER | 1.35 |
| Indulgence | JOY | 1.32 |
| Sports Activity | POWER | 1.27 |
| Luxury Orientation | PREMIUM | 1.08 |
| Spirituality | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| India | 7.5% |
| United Kingdom | 6.4% |
See Team sport audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.