Team sport Audience in Germany

Team sport logo

Team sport has an estimated audience of 8,873,333 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Stradivarius, Snow White (Fables), Urban horticulture.

Team sport fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Gil Ofarim. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Stradivarius, with strongest over-indexing on Gil Ofarim (2.2× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Team sport fans

Demographic split for Team sport audience in Germany
MetricValue
Estimated audience size8,873,333

Audience persona

The typical Team sport fan in Germany shows strong Patriotism tendencies and a notable affinity for Gil Ofarim.

Top regions in Germany

Top regions ranked by reach for Team sport in Germany
RegionReachAffinity
Nordrhein-Westfalen2,306,7351.19×
Bayern1,807,8811.27×
Baden-Württemberg1,434,8341.19×
Niedersachsen1,013,6561.18×
Hessen758,7421.12×
Rheinland-Pfalz539,4801.21×
Schleswig-Holstein359,2231.13×
Berlin355,8800.9×
Sachsen345,1250.79×
Brandenburg239,9690.87×
Hamburg202,9811.01×
Sachsen-Anhalt174,7250.76×
Saarland154,1531.41×
Thüringen135,7480.6×
Mecklenburg-Vorpommern125,7310.74×
Bremen47,7000.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Team sport audience
BrandAffinityCategory
Gil Ofarim2.2×Music & Radio
Progressive rock2.38×Music & Radio
Stradivarius1.97×Shopping
Snow White (Fables)2.4×Literature
Urban horticulture1.56×Home & Garden
Israel1.72×Travel & Leisure
Škoda Kodiaq1.79×Cars & Mobility
KLIX (AM)1.67×Music & Radio
Keeper (password manager)2.81×Technology & Electronics
Home Delivery1.8×Food & Beverages
Corfu (regional unit)1.8×Travel & Leisure
Chalkidiki2.21×Travel & Leisure
Buddy – The Buddy Holly Story2.54×Music & Radio
Hebe2.39×Home & Garden
Theocracy5.17×Music & Radio
Volvo V602.26×Cars & Mobility
Kerala2.01×Travel & Leisure
Gloria2.13×Music & Radio
Carrie (novel)2.53×Literature
San Gil1.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Team sport audience
TraitClusterScore
PatriotismCONSERVATISM1.37
Early Adopter MentalityPOWER1.35
IndulgenceJOY1.32
Sports ActivityPOWER1.27
Luxury OrientationPREMIUM1.08
SpiritualityBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%

See Team sport audiences in other countries

More Sports audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.