A data profile of the people who buy, follow and care about Team sport in India — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 16,150,000 people in India.
Team sport has an estimated audience of 16,150,000 people in India. Top brand affinities: Superman, Harry Potter, West Indies cricket team, Hobby, Henry Cavill.
Top brand affinities include Superman, Harry Potter, West Indies cricket team, with strongest over-indexing on Superman (2.07× the country average).
The typical Team sport fan in India shows strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Team sport profile in India.
| Metric | Value |
|---|---|
| Estimated audience size | 16,150,000 |
of the worldwide Team sport audience comes from India.
| Country | Share |
|---|---|
| United States | 26.4% |
| India | 7.5% |
| United Kingdom | 6.4% |
The strongest cross-interests of the Team sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | West Indies cricket team | Sports | 4.81× | ||
| 02 | Henry Cavill | Movies & TV | 4.80× | ||
| 03 | Emma Watson | Movies & TV | 4.80× | ||
| 04 | Jennifer Lawrence | Movies & TV | 4.80× | ||
| 05 | Better Call Saul | Movies & TV | 4.80× | ||
| 06 | Diet Coke | Food & Beverages | 4.75× | ||
| 07 | Anne Hathaway | Movies & TV | 3.94× | ||
| 08 | Tom Cruise | Movies & TV | 3.27× | ||
| 09 | Brad Pitt | Movies & TV | 2.82× | ||
| 10 | Drop shipping | Shopping | 2.72× | ||
| 11 | Videography | Internet & Social Media | 2.71× | ||
| 12 | Real property | Home & Garden | 2.42× | ||
| 13 | True Detective | Movies & TV | 2.38× | ||
| 14 | Wikipedia | Internet & Social Media | 2.08× | ||
| 15 | Superman | Movies & TV | 2.07× | ||
| 16 | Hobby | Home & Garden | 2.06× | ||
| 17 | Harry Potter | Movies & TV | 2.01× | ||
| 18 | UEFA Champions League | Sports | 1.81× | ||
| 19 | Gambling | Games | 1.76× | ||
| 20 | Instant messaging | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.41× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.51× | |
| Tradition | CONSERVATISM | 0.53× | |
| Creativity | OPEN | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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