Rascasse Audience Intelligence

Team sport Audience in Finland

A data profile of the people who buy, follow and care about Team sport in Finland — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 579,533 people in Finland.

#349among Topic in Finland#34in Sports

Team sport has an estimated audience of 579,533 people in Finland. Top brand affinities: Biltema, Stockmann, Danske Bank, Intersport, Valtteri Bottas.

Top brand affinities include Biltema, Stockmann, Danske Bank, with strongest over-indexing on Biltema (1.54× the country average).

The typical Team sport fan in Finland shows strong Spirituality tendencies and a notable affinity for Biltema.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Team sport profile in Finland.

Audience size
580K
in Finland
Country rank
#542
Topic in Finland
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team sport fans

Fig. 02

Gender split

Demographic split for Team sport audience in Finland
MetricValue
Estimated audience size579,533
Fig. 04

Worldwide distribution

0.3%

of the worldwide Team sport audience comes from Finland.

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team sport audience
#·InterestCategoryAffinity×
01BackpackFashion & Accessoires2.19×
02Drop shippingShopping2.17×
03RadioTechnology & Electronics2.17×
04Online newspaperNews2.17×
05Apple TVMovies & TV2.13×
06Mixed martial artsSports2.06×
07World Rally Championship (video game series)Games2.03×
08Heat pumpHome & Garden1.78×
09HairstyleBeauty & Wellness1.67×
10First-person shooter gamesGames1.63×
11IntersportShopping1.62×
12Valtteri BottasSports1.62×
13StockmannShopping1.61×
14GamblingGames1.61×
15PizzaFood & Beverages1.56×
16BiltemaBusiness & Career1.54×
17HesburgerFood & Beverages1.53×
18Danske BankBusiness & Career1.51×
19LondonTravel & Leisure1.51×
20GymnasticsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team sport audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.51×
Early Adopter MentalityPOWER1.42×
Convenience OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team sport audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.76×
CreativityOPEN0.79×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Finland

See Team sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Finland who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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