A data profile of the people who buy, follow and care about Valtteri Bottas in Finland — modelled from more than twelve digital signal sources. Valtteri Bottas has an estimated audience of 1,121,771 people in Finland.
Valtteri Bottas has an estimated audience of 1,121,771 people in Finland. 27.1% are female, 72.9% are male, average age 43.8. Top brand affinities: Kalle Rovanperä, Michael Schumacher, Kimi Räikkönen, Max Verstappen, Sami Pajari.
Top brand affinities include Kalle Rovanperä, Michael Schumacher, Kimi Räikkönen, with strongest over-indexing on Kalle Rovanperä (6.73× the country average).
Demographically, the Valtteri Bottas audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Valtteri Bottas fan in Finland is more male, around 43.8 years old, with strong Social Media Usage tendencies and a notable affinity for Kalle Rovanperä.
The key figures that characterise the Valtteri Bottas profile in Finland.
27.1% are female, 72.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 43.8 |
| Estimated audience size | 1,121,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Valtteri Bottas audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 22.6% |
| United States | 8.8% |
| Brazil | 7.1% |
The strongest cross-interests of the Valtteri Bottas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Schumacher | Sports | 13.57× | ||
| 02 | Fernando Alonso | Sports | 13.12× | ||
| 03 | Kimi Räikkönen | Sports | 11.87× | ||
| 04 | Charles Leclerc | Sports | 10.40× | ||
| 05 | Max Verstappen | Sports | 10.17× | ||
| 06 | Lewis Hamilton | Sports | 10.01× | ||
| 07 | Sami Pajari | Sports | 8.01× | ||
| 08 | Lando Norris | Sports | 7.84× | ||
| 09 | Kalle Rovanperä | Sports | 6.73× | ||
| 10 | Mika Häkkinen | Sports | 6.62× | ||
| 11 | Public broadcasting | Movies & TV | 3.92× | ||
| 12 | Veikkaus | Games | 2.32× | ||
| 13 | Dernières Nouvelles d'Alsace | News | 2.11× | ||
| 14 | Ice Hockey World Championships | Sports | 2.05× | ||
| 15 | Helsingin Sanomat | News | 1.80× | ||
| 16 | Internet & Social Media | 1.62× | |||
| 17 | MTV3 | Movies & TV | 1.59× | ||
| 18 | YouTube | Movies & TV | 1.59× | ||
| 19 | Liiga | Sports | 1.58× | ||
| 20 | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 7.27× | |
| Urban Lifestyle | OPEN | 1.62× | |
| Need for Security | CONSERVATISM | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.51× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Travelling | THRILL | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Valtteri Bottas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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