A data profile of the people who buy, follow and care about Formula One in Finland — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 562,075 people in Finland.
Formula One has an estimated audience of 562,075 people in Finland. 29.0% are female, 71.0% are male, average age 40.2. Top brand affinities: Liiga, Valtteri Bottas, Kalle Rovanperä, Max Verstappen, Mestis.
Top brand affinities include Liiga, Valtteri Bottas, Kalle Rovanperä, with strongest over-indexing on Liiga (1.79× the country average).
Demographically, the Formula One audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Formula One fan in Finland is more male, around 40.2 years old, with strong Social Media Usage tendencies and a notable affinity for Liiga.
The key figures that characterise the Formula One profile in Finland.
29.0% are female, 71.0% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 40.2 |
| Estimated audience size | 562,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Formula One audience comes from Finland.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 13.6% |
| Brazil | 11.1% |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Verstappen | Sports | 3.72× | ||
| 02 | Esapekka Lappi | Sports | 2.40× | ||
| 03 | MotoGP | Sports | 2.36× | ||
| 04 | Kimi Räikkönen | Sports | 2.23× | ||
| 05 | Valtteri Bottas | Sports | 2.22× | ||
| 06 | Ferrari | Cars & Mobility | 2.18× | ||
| 07 | Sami Pajari | Sports | 2.14× | ||
| 08 | Jari-Matti Latvala | Sports | 2.11× | ||
| 09 | Auto maintenance | Cars & Mobility | 2.07× | ||
| 10 | Kalle Rovanperä | Sports | 1.94× | ||
| 11 | Stanley Cup | Sports | 1.88× | ||
| 12 | Porsche | Cars & Mobility | 1.82× | ||
| 13 | Liiga | Sports | 1.79× | ||
| 14 | HIFK | Sports | 1.73× | ||
| 15 | Mercedes-Benz | Cars & Mobility | 1.72× | ||
| 16 | Tekniikan Maailma | Cars & Mobility | 1.59× | ||
| 17 | Yle Urheilu | Sports | 1.58× | ||
| 18 | HIFK (ice hockey) | Sports | 1.58× | ||
| 19 | Mestis | Music & Radio | 1.57× | ||
| 20 | Volvo | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.58× | |
| Urban Lifestyle | OPEN | 0.97× | |
| Design Affinity | PREMIUM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Travelling | THRILL | 0.54× | |
| Need for Security | CONSERVATISM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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