A data profile of the people who buy, follow and care about MTV3 in Finland — modelled from more than twelve digital signal sources. MTV3 has an estimated audience of 4,200,000 people in Finland.
MTV3 has an estimated audience of 4,200,000 people in Finland. 67.9% are female, 32.1% are male, average age 43.1. Top brand affinities: IKEA, Valtteri Bottas, Twitch, Pay television, Home Appliances.
Top brand affinities include IKEA, Valtteri Bottas, Twitch, with strongest over-indexing on IKEA (1.6× the country average).
Demographically, the MTV3 audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical MTV3 fan in Finland is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the MTV3 profile in Finland.
67.9% are female, 32.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 43.1 |
| Estimated audience size | 4,200,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide MTV3 audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 97.0% |
| United States | 0.5% |
| Sweden | 0.4% |
The strongest cross-interests of the MTV3 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South Park | Movies & TV | 3.07× | ||
| 02 | Volvo XC60 | Cars & Mobility | 2.27× | ||
| 03 | Home automation | Technology & Electronics | 2.11× | ||
| 04 | Renault | Cars & Mobility | 1.91× | ||
| 05 | Twitch | Games | 1.81× | ||
| 06 | Sveriges Television | Technology & Electronics | 1.75× | ||
| 07 | Heat pump | Home & Garden | 1.74× | ||
| 08 | YouTube Music | Internet & Social Media | 1.70× | ||
| 09 | Electrolux | Home & Garden | 1.69× | ||
| 10 | Pay television | Movies & TV | 1.67× | ||
| 11 | Swimming pool | Sports | 1.63× | ||
| 12 | Germany | Travel & Leisure | 1.62× | ||
| 13 | Toilet | Home & Garden | 1.62× | ||
| 14 | IKEA | Home & Garden | 1.60× | ||
| 15 | Valtteri Bottas | Sports | 1.59× | ||
| 16 | Tinder | Internet & Social Media | 1.55× | ||
| 17 | Home Appliances | Home & Garden | 1.54× | ||
| 18 | Schlager music | Music & Radio | 1.54× | ||
| 19 | Ticketmaster | Travel & Leisure | 1.51× | ||
| 20 | Beagle | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.75× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Family Orientation | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Design Affinity | PREMIUM | 0.91× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for MTV3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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