A data profile of the people who buy, follow and care about Schlager music in Finland — modelled from more than twelve digital signal sources. Schlager music has an estimated audience of 674,093 people in Finland.
Schlager music has an estimated audience of 674,093 people in Finland. 73.2% are female, 26.8% are male, average age 47.8. Top brand affinities: MTV3, Satakunnan Kansa, Aurinkomatkat, Suvi Teräsniska, Savon Sanomat.
Top brand affinities include MTV3, Satakunnan Kansa, Aurinkomatkat, with strongest over-indexing on MTV3 (1.54× the country average).
Demographically, the Schlager music audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Schlager music fan in Finland is more female, around 47.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for MTV3.
The key figures that characterise the Schlager music profile in Finland.
73.2% are female, 26.8% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 47.8 |
| Estimated audience size | 674,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 44% |
of the worldwide Schlager music audience comes from Finland.
| Country | Share |
|---|---|
| Germany | 54.1% |
| Austria | 6.6% |
| United States | 6.4% |
The strongest cross-interests of the Schlager music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Suvi Teräsniska | Music & Radio | 3.25× | ||
| 02 | Jari Sillanpää | Music & Radio | 2.86× | ||
| 03 | Paula Koivuniemi | Music & Radio | 2.59× | ||
| 04 | Cellbes | Fashion & Accessoires | 2.48× | ||
| 05 | Samuli Edelmann | Movies & TV | 2.48× | ||
| 06 | Emmerdale | Movies & TV | 2.47× | ||
| 07 | Vain elämää | Movies & TV | 2.16× | ||
| 08 | Tanssii tähtien kanssa | Movies & TV | 2.11× | ||
| 09 | Old age | Politics & Society | 2.00× | ||
| 10 | K-supermarket | Shopping | 1.74× | ||
| 11 | Symptom | Health | 1.72× | ||
| 12 | Tjäreborg | Travel & Leisure | 1.68× | ||
| 13 | K-market | Shopping | 1.66× | ||
| 14 | Aurinkomatkat | Travel & Leisure | 1.61× | ||
| 15 | Ellos | Shopping | 1.61× | ||
| 16 | Satakunnan Kansa | News | 1.59× | ||
| 17 | Trivago | Travel & Leisure | 1.56× | ||
| 18 | MTV3 | Movies & TV | 1.54× | ||
| 19 | Savon Sanomat | News | 1.52× | ||
| 20 | K-citymarket | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.18× | |
| Need for Security | CONSERVATISM | 1.16× | |
| Social Media Usage | JOY | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Design Affinity | PREMIUM | 0.51× | |
| Travelling | THRILL | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Schlager music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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