A data profile of the people who buy, follow and care about K-supermarket in Finland — modelled from more than twelve digital signal sources. K-supermarket has an estimated audience of 876,010 people in Finland.
K-supermarket has an estimated audience of 876,010 people in Finland. 75.7% are female, 24.3% are male, average age 47.5. Top brand affinities: IKEA, Lidl, Momondo, Hypermarket, Trivago.
Top brand affinities include IKEA, Lidl, Momondo, with strongest over-indexing on IKEA (1.78× the country average).
Demographically, the K-supermarket audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Indulgence, DIY Mentality.
The typical K-supermarket fan in Finland is more female, around 47.5 years old, with strong Indulgence tendencies and a notable affinity for IKEA.
The key figures that characterise the K-supermarket profile in Finland.
75.7% are female, 24.3% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 47.5 |
| Estimated audience size | 876,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 38% |
The strongest cross-interests of the K-supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 5.10× | ||
| 02 | Hardware store | Home & Garden | 2.46× | ||
| 03 | Supermarket | Shopping | 2.39× | ||
| 04 | Momondo | Travel & Leisure | 2.29× | ||
| 05 | Trivago | Travel & Leisure | 2.17× | ||
| 06 | Day spa | Beauty & Wellness | 2.01× | ||
| 07 | Discount stores | Shopping | 1.99× | ||
| 08 | Sustainable energy | Home & Garden | 1.89× | ||
| 09 | Lidl | Shopping | 1.80× | ||
| 10 | Organic food | Food & Beverages | 1.79× | ||
| 11 | IKEA | Home & Garden | 1.78× | ||
| 12 | Schlager music | Music & Radio | 1.74× | ||
| 13 | Shopping malls | Shopping | 1.70× | ||
| 14 | Grilling | Food & Beverages | 1.65× | ||
| 15 | Bakery | Food & Beverages | 1.62× | ||
| 16 | Subway | Food & Beverages | 1.56× | ||
| 17 | Fragrances | Beauty & Wellness | 1.56× | ||
| 18 | Barbecue | Food & Beverages | 1.55× | ||
| 19 | Solar energy | Home & Garden | 1.53× | ||
| 20 | Baking | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.78× | |
| DIY Mentality | THRILL | 1.62× | |
| Price Sensitivity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for K-supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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