A data profile of the people who buy, follow and care about Baking in Finland — modelled from more than twelve digital signal sources. Baking has an estimated audience of 621,232 people in Finland.
Baking has an estimated audience of 621,232 people in Finland. 76.3% are female, 23.7% are male, average age 47.4. Top brand affinities: Recipes, Cake, Cheesecake, K-supermarket, Pastry.
Top brand affinities include Recipes, Cake, Cheesecake, with strongest over-indexing on Recipes (1.81× the country average).
Demographically, the Baking audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Baking fan in Finland is more female, around 47.4 years old, with strong Need for Security tendencies and a notable affinity for Recipes.
The key figures that characterise the Baking profile in Finland.
76.3% are female, 23.7% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 47.4 |
| Estimated audience size | 621,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 43% |
of the worldwide Baking audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
The strongest cross-interests of the Baking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheesecake | Food & Beverages | 2.21× | ||
| 02 | Pie | Food & Beverages | 2.15× | ||
| 03 | Old age | Politics & Society | 1.82× | ||
| 04 | Recipes | Food & Beverages | 1.81× | ||
| 05 | Muffin | Food & Beverages | 1.80× | ||
| 06 | Cellbes | Fashion & Accessoires | 1.73× | ||
| 07 | Stomach | Health | 1.68× | ||
| 08 | Oven | Home & Garden | 1.67× | ||
| 09 | Cake | Food & Beverages | 1.65× | ||
| 10 | Potato | Food & Beverages | 1.64× | ||
| 11 | Valio | Food & Beverages | 1.61× | ||
| 12 | Pastry | Food & Beverages | 1.59× | ||
| 13 | KappAhl | Fashion & Accessoires | 1.59× | ||
| 14 | Yogurt | Food & Beverages | 1.58× | ||
| 15 | Symptom | Health | 1.57× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 17 | Marriage | Kids & Family | 1.53× | ||
| 18 | K-supermarket | Shopping | 1.52× | ||
| 19 | Ellos | Shopping | 1.52× | ||
| 20 | Emmerdale | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.13× | |
| Urban Lifestyle | OPEN | 1.07× | |
| Travelling | THRILL | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Design Affinity | PREMIUM | 0.66× | |
| Social Media Usage | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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