A data profile of the people who buy, follow and care about Ellos in Finland — modelled from more than twelve digital signal sources. Ellos has an estimated audience of 714,037 people in Finland.
Ellos has an estimated audience of 714,037 people in Finland. 84.4% are female, 15.6% are male, average age 44.0. Top brand affinities: IKEA, WhatsApp, Biltema, H&M, Garden furniture.
Top brand affinities include IKEA, WhatsApp, Biltema, with strongest over-indexing on IKEA (2.25× the country average).
Demographically, the Ellos audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
The typical Ellos fan in Finland is more female, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.
The key figures that characterise the Ellos profile in Finland.
84.4% are female, 15.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 84.4% |
| Male | 15.6% |
| Average age | 44.0 |
| Estimated audience size | 714,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
The strongest cross-interests of the Ellos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 3.33× | ||
| 02 | Internet & Social Media | 2.62× | |||
| 03 | H&M | Shopping | 2.62× | ||
| 04 | Discount stores | Shopping | 2.60× | ||
| 05 | IKEA | Home & Garden | 2.25× | ||
| 06 | Lindex | Fashion & Accessoires | 2.00× | ||
| 07 | Knitting | Home & Garden | 1.93× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 1.87× | ||
| 09 | Shopping malls | Shopping | 1.87× | ||
| 10 | Lunch | Food & Beverages | 1.83× | ||
| 11 | Trivago | Travel & Leisure | 1.82× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.79× | ||
| 13 | Zalando | Shopping | 1.74× | ||
| 14 | Organic food | Food & Beverages | 1.73× | ||
| 15 | Stockmann | Shopping | 1.71× | ||
| 16 | Biltema | Business & Career | 1.70× | ||
| 17 | Flower | Home & Garden | 1.69× | ||
| 18 | Momondo | Travel & Leisure | 1.67× | ||
| 19 | Terraced house | Home & Garden | 1.57× | ||
| 20 | Intersport | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.83× | |
| DIY Mentality | THRILL | 1.65× | |
| Creativity | OPEN | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Need for Security | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Ellos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.