Rascasse Audience Intelligence

Ellos Target Market in United States

A data profile of the people who buy, follow and care about Ellos in United States — modelled from more than twelve digital signal sources. Ellos has an estimated audience of 438,379 people in United States.

#4084among Brand in United States#550in Shopping

The average Ellos fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Maurices, Ulla Popken, Rainbow Shops, with strongest over-indexing on Maurices (24.87× the country average).

Demographically, the Ellos audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ellos fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Maurices.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ellos profile in United States.

Audience size
438K
in United States
Gender
89.7%♀
10.3% male
Age
38.4
average years
Country rank
#39529
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ellos

89.7% are female, 10.3% are male, average age 38.4.

Fig. 02

Gender split

89.7%
Female
10.3%
Male
Demographic split for Ellos audience in United States
MetricValue
Female89.7%
Male10.3%
Average age38.4
Estimated audience size438,379
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Ellos audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3924%
40-4923%
50+14%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Ellos audience comes from United States.

Worldwide audience distribution share by country for Ellos
CountryShare
Sweden48.1%
Finland14.7%
Norway11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ellos audience in United States is strongest.

Fig. 05

Top regions by affinity

Ellos customers by region in United States
#RegionReachAffinity×
01New Jersey~10K1.18×
02New York~30K1.17×
03Indiana~9K1.16×
04Maryland~9K1.15×
05Wisconsin~7K1.14×
06Pennsylvania~20K1.13×
07North Carolina~10K1.13×
08Michigan~10K1.13×
09Texas~40K1.12×
10Louisiana~6K1.12×
11Tennessee~10K1.11×
12Connecticut~5K1.11×
13Delaware~1K1.11×
14Ohio~10K1.09×
15Nebraska~2K1.09×
16Rhode Island~2K1.09×
17Georgia~10K1.07×
18Alabama~7K1.07×
19Iowa~4K1.06×
20West Virginia~2K1.06×
21Illinois~20K1.05×
22Virginia~10K1.05×
23New Hampshire~2K1.05×
24Washington, District of Columbia~1K1.05×
25Oklahoma~5K1.03×
26Mississippi~4K1.03×
27Massachusetts~9K1.02×
28Vermont<1K1.02×
29South Carolina~7K1.01×
30Maine~2K1.01×
31Minnesota~6K1.00×
32Kentucky~6K1.00×
33Arkansas~4K0.99×
34Kansas~3K0.98×
35Missouri~7K0.97×
36New Mexico~2K0.97×
37Oregon~5K0.96×
38Alaska<1K0.96×
39Florida~30K0.94×
40Montana~1K0.94×
41South Dakota<1K0.93×
42North Dakota<1K0.93×
43Washington~8K0.92×
44California~40K0.89×
45Arizona~8K0.88×
46Idaho~2K0.87×
47Nevada~4K0.84×
48Utah~3K0.83×
49Hawaii~2K0.83×
50Colorado~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Ellos, United States
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ellos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ellos audience
#·InterestCategoryAffinity×
01Ulla PopkenFashion & Accessoires136.32×
02MauricesFashion & Accessoires24.87×
03Rainbow ShopsFashion & Accessoires22.07×
04EloquiiFashion & Accessoires21.56×
05ScallopFood & Beverages20.76×
06Richard HarrisMovies & TV20.00×
07Michael GambonMovies & TV19.31×
08Bonnie WrightMovies & TV19.22×
09Celebrity GossipNews16.79×
10Christina HendricksMovies & TV12.34×
11TalbotsShopping11.41×
12TorridFashion & Accessoires10.35×
13PacSunFashion & Accessoires6.32×
14Obsessed (2009 film)Movies & TV6.03×
15IKEAHome & Garden3.64×
16NordstromShopping3.50×
17HandbagsFashion & Accessoires3.02×
18EtsyFashion & Accessoires2.84×
19Beauty salonsBeauty & Wellness2.36×
20WalmartShopping2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ellos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ellos audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.23×
CreativityOPEN1.73×
TraditionCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ellos audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
Early Adopter MentalityPOWER0.77×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ellos's target market in United States?

Ellos's target market in United States covers an estimated 438,379 people, concentrated in California and Texas.

02

What is the gender split and age of Ellos customers?

89.7% of the Ellos audience are female, 10.3% are male, with an average age of 38.4 years.

03

Which brands do Ellos fans like most?

Ellos fans show strongest brand affinity for Maurices (24.87×), Ulla Popken (136.32×), and Rainbow Shops (22.07×) over the country average.

04

Where do Ellos fans live in United States?

Ellos fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ellos fans also like?

Beyond Ellos itself, the audience over-indexes on Ulla Popken (136.32×), Rainbow Shops (22.07×), Talbots (11.41×), and Eloquii (21.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Ellos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ellos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →