Ellos Audience in United States
Ellos has an estimated audience of 438,079 people in United States. 89.7% are female, 10.3% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: Product design, Admiralty, Fairy godmother, Historic site, UK garage.
The average Ellos fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Admiralty, Fairy godmother, with strongest over-indexing on Product design (6.84× the country average). Demographically, the Ellos audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Creativity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Ellos fans
| Metric | Value |
|---|---|
| Female | 89.7% |
| Male | 10.3% |
| Average age | 38.4 |
| Estimated audience size | 438,079 |
Audience persona
The typical Ellos fan in United States is more female, around 38.4 years old, with strong Creativity tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 42,113 | 0.87× |
| Texas | 37,883 | 1.01× |
| New York | 30,436 | 1.24× |
| Florida | 28,716 | 0.97× |
| Pennsylvania | 16,564 | 1.12× |
| Ohio | 15,489 | 1.15× |
| Illinois | 15,115 | 1.04× |
| North Carolina | 14,739 | 1.12× |
| Georgia | 14,418 | 1.07× |
| Michigan | 13,471 | 1.18× |
| New Jersey | 12,428 | 1.12× |
| Tennessee | 10,434 | 1.19× |
| Virginia | 10,399 | 0.97× |
| Indiana | 9,693 | 1.21× |
| Massachusetts | 9,131 | 1.06× |
| Maryland | 8,724 | 1.16× |
| Wisconsin | 8,421 | 1.28× |
| Washington | 8,394 | 0.96× |
| Arizona | 7,401 | 0.83× |
| Missouri | 6,917 | 0.98× |
| Alabama | 6,761 | 1.1× |
| Minnesota | 6,598 | 1.05× |
| Louisiana | 6,329 | 1.12× |
| South Carolina | 6,246 | 0.95× |
| Kentucky | 5,433 | 0.99× |
| Colorado | 5,379 | 0.78× |
| Connecticut | 5,020 | 1.14× |
| Oklahoma | 4,981 | 1.02× |
| Oregon | 4,797 | 0.96× |
| Iowa | 4,081 | 1.13× |
| Mississippi | 3,774 | 1.05× |
| Kansas | 3,497 | 1.01× |
| Arkansas | 3,183 | 0.88× |
| Nevada | 3,029 | 0.71× |
| Utah | 2,973 | 0.76× |
| Nebraska | 2,450 | 1.12× |
| West Virginia | 2,248 | 1.1× |
| New Mexico | 2,089 | 0.95× |
| New Hampshire | 1,885 | 1.09× |
| Maine | 1,694 | 1.08× |
| Idaho | 1,603 | 0.73× |
| Rhode Island | 1,569 | 1.13× |
| Washington, District of Columbia | 1,502 | 1.14× |
| Delaware | 1,377 | 1.14× |
| Montana | 961 | 0.79× |
| Hawaii | 905 | 0.48× |
| Vermont | 772 | 1× |
| Alaska | 748 | 0.8× |
| South Dakota | 745 | 0.74× |
| North Dakota | 692 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 6.84× | Business & Career |
| Admiralty | 123.24× | Travel & Leisure |
| Fairy godmother | 15.83× | Literature |
| Historic site | 8.6× | Arts & Culture |
| UK garage | 10.25× | Music & Radio |
| Isometric exercise | 16.27× | Sports |
| TV Fanatic | 17.41× | Movies & TV |
| Home equity | 3.21× | Home & Garden |
| Goop | 8.5× | Internet & Social Media |
| Governor of Michigan | 10.52× | Politics & Society |
| Vocal harmony | 6.31× | Music & Radio |
| Mathcore | 9× | Music & Radio |
| Hardik Pandya | 16.74× | Sports |
| Harlow | 12.73× | Travel & Leisure |
| Stamp collecting | 4.88× | Home & Garden |
| Cherish (group) | 10.93× | Music & Radio |
| Hamden, Connecticut | 18.53× | Travel & Leisure |
| Whataburger | 1.67× | Food & Beverages |
| Hipster | 9.04× | Politics & Society |
| headspace | 7.65× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.65 |
| Luxury Orientation | PREMIUM | 1.51 |
| Extroversion | THRILL | 1.46 |
| Indulgence | JOY | 1.43 |
| Price Sensitivity | PREMIUM | 1.37 |
| Mindfulness | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 48.0% |
| Finland | 14.5% |
| Norway | 11.7% |
See Ellos audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Ellos have in United States?
Ellos has an estimated audience of 438,079 people in United States, concentrated in California and Texas.
What is the gender split and age of Ellos fans?
89.7% of Ellos fans are female, 10.3% are male, with an average age of 38.4 years.
Which brands do Ellos fans like most?
Ellos fans show strongest brand affinity for Product design (6.84×), Admiralty (123.24×), and Fairy godmother (15.83×) over the country average.
Where do Ellos fans live in United States?
Ellos fans in United States are most concentrated in California (reach 42,113), Texas (reach 37,883), and New York (reach 30,436). These three regions account for the largest share of the active audience.
What other brands do Ellos fans also like?
Beyond Ellos itself, the audience over-indexes on Admiralty (123.24×), Fairy godmother (15.83×), Historic site (8.6×), and UK garage (10.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ellos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.