Maurices Audience in United States

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Maurices has an estimated audience of 8,326,382 people in United States. 97.1% are female, 2.9% are male, average age 40.5. Top regions: Wisconsin, Ohio, Illinois. Top brand affinities: Shoes (American band), Torrid, Auvergne (region), Kohl's, Old Navy.

The average Maurices fan in United States is 40.5 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Ohio, Illinois. Top brand affinities include Shoes (American band), Torrid, Auvergne (region), with strongest over-indexing on Shoes (American band) (14.11× the country average). Demographically, the Maurices audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Maurices fans

Demographic split for Maurices audience in United States
MetricValue
Female97.1%
Male2.9%
Average age40.5
Estimated audience size8,326,382

Audience persona

The typical Maurices fan in United States is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Maurices in United States
RegionReachAffinity
Wisconsin345,4332.76×
Ohio316,5651.23×
Illinois315,4101.14×
Texas313,3430.44×
Indiana308,0372.03×
Minnesota292,3312.45×
Michigan283,9781.3×
Missouri244,0451.82×
Iowa202,2932.95×
Pennsylvania175,0610.62×
Tennessee171,5991.03×
New York163,9540.35×
Kansas140,5042.14×
California134,2680.15×
Oklahoma126,6071.37×
North Carolina123,9590.49×
Washington122,6940.73×
Colorado106,8850.81×
Kentucky105,3211.01×
Oregon101,3081.06×
Nebraska100,1292.4×
Utah98,9221.33×
Arkansas89,0981.3×
Florida81,1620.14×
Idaho70,1721.68×
Arizona67,5520.4×
Virginia64,7990.32×
Louisiana58,7500.55×
Alabama57,3790.49×
South Dakota57,2562.97×
West Virginia55,5681.43×
Georgia54,8870.21×
North Dakota52,8063.09×
Montana37,3421.62×
Nevada32,6750.41×
New Mexico31,7770.76×
South Carolina31,6150.25×
Wyoming28,7692.33×
Mississippi23,8950.35×
Maine22,7550.76×
Maryland18,4720.13×
Massachusetts16,9300.1×
New Hampshire14,9570.46×
New Jersey12,7990.06×
Vermont12,5020.86×
Connecticut6,0430.07×
Alaska5,6560.32×
Hawaii2,4140.07×
Rhode Island2,4130.09×
Delaware2,0090.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maurices audience
BrandAffinityCategory
Shoes (American band)14.11×Music & Radio
Torrid11.1×Fashion & Accessoires
Auvergne (region)65.06×Travel & Leisure
Kohl's2.4×Shopping
Old Navy2.47×Fashion & Accessoires
Beetlejuice2.98×Movies & TV
Circa (company)13.7×Sports
Hobby Lobby2.22×Home & Garden
EarthBound34.62×Games
Lane Bryant5.33×Fashion & Accessoires
Penningtons28.21×Fashion & Accessoires
Marshalls2.37×Fashion & Accessoires
Ellos24.87×Shopping
Fable16.15×Games
Liam Hemsworth8.18×Movies & TV
J. C. Penney2.59×Shopping
Causeway Bay3.53×Travel & Leisure
Taylor Lautner8.2×Movies & TV
Lulu (company)6.1×Shopping
Famous Footwear4.41×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maurices audience
TraitClusterScore
ExtroversionTHRILL1.64
CreativityOPEN1.45
Price SensitivityPREMIUM1.41
Community OrientationOPEN1.34
Luxury OrientationPREMIUM1.24
IndulgenceJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Maurices
CountryShare
United States82.4%
Canada2.8%
France1.6%

See Maurices audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Maurices have in United States?

Maurices has an estimated audience of 8,326,382 people in United States, concentrated in Wisconsin and Ohio.

What is the gender split and age of Maurices fans?

97.1% of Maurices fans are female, 2.9% are male, with an average age of 40.5 years.

Which brands do Maurices fans like most?

Maurices fans show strongest brand affinity for Shoes (American band) (14.11×), Torrid (11.1×), and Auvergne (region) (65.06×) over the country average.

Where do Maurices fans live in United States?

Maurices fans in United States are most concentrated in Wisconsin (reach 345,433), Ohio (reach 316,565), and Illinois (reach 315,410). These three regions account for the largest share of the active audience.

What other brands do Maurices fans also like?

Beyond Maurices itself, the audience over-indexes on Torrid (11.1×), Auvergne (region) (65.06×), Kohl's (2.4×), and Old Navy (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maurices. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.