Rascasse Audience Intelligence

Maurices Target Market in United States

A data profile of the people who buy, follow and care about Maurices in United States — modelled from more than twelve digital signal sources. Maurices has an estimated audience of 8,498,050 people in United States.

#422among Brand in United States#212in Fashion & Accessoires

The average Maurices fan in United States is 40.5 years old, more female, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Ohio, Illinois.

Top brand affinities include Dick Van Dyke, Torrid, Auvergne (region), with strongest over-indexing on Dick Van Dyke (12.8× the country average).

Demographically, the Maurices audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maurices fan in United States is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Dick Van Dyke.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maurices profile in United States.

Audience size
8.5M
in United States
Gender
97.1%♀
2.9% male
Age
40.5
average years
Country rank
#4183
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maurices

97.1% are female, 2.9% are male, average age 40.5.

Fig. 02

Gender split

97.1%
Female
2.9%
Male
Demographic split for Maurices audience in United States
MetricValue
Female97.1%
Male2.9%
Average age40.5
Estimated audience size8,498,050
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Maurices audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3928%
40-4930%
50+12%
Fig. 04

Worldwide distribution

82.2%

of the worldwide Maurices audience comes from United States.

Worldwide audience distribution share by country for Maurices
CountryShare
United States82.2%
Canada2.8%
France1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maurices audience in United States is strongest.

Fig. 05

Top regions by affinity

Maurices customers by region in United States
#RegionReachAffinity×
01North Dakota~50K3.21×
02South Dakota~60K3.17×
03Iowa~200K3.02×
04Wisconsin~300K2.63×
05Wyoming~30K2.50×
06Nebraska~100K2.48×
07Minnesota~300K2.31×
08Kansas~100K2.19×
09Indiana~300K1.90×
10Missouri~200K1.78×
11Idaho~70K1.68×
12Montana~40K1.67×
13West Virginia~60K1.52×
14Utah~100K1.33×
15Oklahoma~100K1.31×
16Arkansas~90K1.28×
17Michigan~300K1.26×
18Ohio~300K1.20×
19Illinois~300K1.10×
20Oregon~100K1.05×
21Tennessee~200K0.99×
22Kentucky~100K0.99×
23Vermont~10K0.93×
24Colorado~100K0.79×
25New Mexico~30K0.76×
26Maine~20K0.76×
27Washington~100K0.70×
28Pennsylvania~200K0.63×
29Louisiana~60K0.54×
30Alabama~50K0.46×
31New Hampshire~20K0.46×
32North Carolina~100K0.45×
33Nevada~30K0.42×
34Texas~300K0.40×
35Arizona~70K0.39×
36Alaska~7K0.37×
37Mississippi~20K0.35×
38New York~200K0.33×
39Virginia~70K0.32×
40South Carolina~30K0.25×
41Georgia~50K0.20×
42Rhode Island~4K0.16×
43Delaware~4K0.16×
44California~100K0.14×
45Florida~80K0.14×
46Maryland~20K0.14×
47Hawaii~5K0.14×
48Massachusetts~20K0.11×
49Connecticut~8K0.10×
50New Jersey~10K0.07×
Fig. 06

Affinity by region

Affinity by region — Maurices, United States
0.07×1.00×3.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maurices audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maurices audience
#·InterestCategoryAffinity×
01Auvergne (region)Travel & Leisure65.06×
02EarthBoundGames34.62×
03PenningtonsFashion & Accessoires28.21×
04EllosShopping24.87×
05FableGames16.15×
06Circa (company)Sports13.70×
07Dick Van DykeMovies & TV12.80×
08TorridFashion & Accessoires11.10×
09Rainbow ShopsFashion & Accessoires8.22×
10Liam HemsworthMovies & TV8.18×
11SaversShopping5.79×
12Lane BryantFashion & Accessoires5.33×
13Famous FootwearFood & Beverages4.41×
14Causeway BayTravel & Leisure3.53×
15BeetlejuiceMovies & TV2.98×
16J. C. PenneyShopping2.59×
17Old NavyFashion & Accessoires2.47×
18Kohl'sShopping2.40×
19MarshallsFashion & Accessoires2.37×
20Hobby LobbyHome & Garden2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maurices audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maurices audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.41×
ExtroversionTHRILL1.37×
Price SensitivityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maurices audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.71×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maurices's target market in United States?

Maurices's target market in United States covers an estimated 8,498,050 people, concentrated in Wisconsin and Ohio.

02

What is the gender split and age of Maurices customers?

97.1% of the Maurices audience are female, 2.9% are male, with an average age of 40.5 years.

03

Which brands do Maurices fans like most?

Maurices fans show strongest brand affinity for Dick Van Dyke (12.8×), Torrid (11.1×), and Auvergne (region) (65.06×) over the country average.

04

Where do Maurices fans live in United States?

Maurices fans in United States are most concentrated in Wisconsin (reach ~300K), Ohio (reach ~300K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Maurices fans also like?

Beyond Maurices itself, the audience over-indexes on Torrid (11.1×), Auvergne (region) (65.06×), Kohl's (2.4×), and Old Navy (2.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Maurices audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maurices. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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