Rascasse Audience Intelligence

Maurices Target Market in United States

Maurices has an estimated audience of 8.5M people in United States.

#441among brands in United States#214in Fashion & Accessoires

The average Maurices fan in United States is 41.1 years old, more female, and lives primarily in Wisconsin.

Most fans live in Wisconsin, Ohio, Illinois.

Top affinities include Auvergne (region), EarthBound, Penningtons, with strongest over-indexing on Auvergne (region) (65.06× the country average).

Demographically, the Maurices audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Creativity, Extroversion.

The typical Maurices fan in United States is more female, around 41.1 years old, with strong Creativity tendencies and a notable affinity for Auvergne (region).

Category: Fashion & Accessoires · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.5M
in United States
Gender
97.1%♀
2.9% male
Age
41.1
average years
Country rank
#4118
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Maurices

97.1% are female, 2.9% are male, average age 41.1.

Fig. 02

Gender split

97.1%
Female
2.9%
Male
Demographic split for Maurices audience in United States
MetricValue
Female97.1%
Male2.9%
Average age41.1
Estimated audience size8.5M
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Maurices audience in United States
Age bracketShare%
16-2410%
25-3420%
35-4428%
45-5430%
55+12%
Fig. 04

Worldwide distribution

82.1%

of the worldwide Maurices audience comes from United States.

Worldwide audience distribution share by country for Maurices
CountryShare
United States82.1%
Canada2.8%
France1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Maurices customers by region in United States
#RegionReachAffinity×
01North Dakota~60K3.21×
02South Dakota~70K3.17×
03Iowa~200K3.02×
04Wisconsin~400K2.63×
05Wyoming~40K2.50×
06Nebraska~100K2.48×
07Minnesota~300K2.31×
08Kansas~200K2.19×
09Indiana~300K1.90×
10Missouri~300K1.78×
11Idaho~80K1.68×
12Montana~50K1.67×
13West Virginia~70K1.52×
14Utah~100K1.33×
15Oklahoma~100K1.31×
16Arkansas~100K1.28×
17Michigan~300K1.26×
18Ohio~400K1.20×
19Illinois~400K1.10×
20Oregon~100K1.05×
21Tennessee~200K0.99×
22Kentucky~100K0.99×
23Vermont~20K0.93×
24Colorado~100K0.79×
25New Mexico~40K0.76×
26Maine~30K0.76×
27Washington~100K0.70×
28Pennsylvania~200K0.63×
29Louisiana~60K0.54×
30Alabama~60K0.46×
31New Hampshire~20K0.46×
32North Carolina~100K0.45×
33Nevada~30K0.42×
34Texas~200K0.40×
35Arizona~80K0.39×
36Alaska~7K0.37×
37Mississippi~30K0.35×
38New York~200K0.33×
39Virginia~70K0.32×
40South Carolina~30K0.25×
41Georgia~60K0.20×
42Rhode Island~4K0.16×
43Delaware~4K0.16×
44California~100K0.14×
45Florida~80K0.14×
46Maryland~20K0.14×
47Hawaii~5K0.14×
48Massachusetts~20K0.11×
49Connecticut~9K0.10×
50New Jersey~20K0.07×
Fig. 06

Affinity by region

Affinity by region — Maurices, United States
0.07×1.00×3.21×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Maurices audience vs. the country average
#·InterestCategoryAffinity×
01Auvergne (region)Travel & Leisure65.06×
02EarthBoundGames34.62×
03PenningtonsFashion & Accessoires28.21×
04EllosShopping24.87×
05FableGames16.15×
06Circa (company)Sports13.70×
07Dick Van DykeMovies & TV12.80×
08TorridFashion & Accessoires11.10×
09Rainbow ShopsFashion & Accessoires8.22×
10Liam HemsworthMovies & TV8.18×
11SaversShopping5.79×
12Lane BryantFashion & Accessoires5.33×
13Famous FootwearFashion & Accessoires4.41×
14Causeway BayTravel & Leisure3.53×
15BeetlejuiceMovies & TV2.98×
16J. C. PenneyShopping2.59×
17Old NavyFashion & Accessoires2.47×
18Kohl'sShopping2.40×
19MarshallsFashion & Accessoires2.37×
20Hobby LobbyHome & Garden2.22×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Maurices audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Maurices audience vs. the country average · What stands out
TraitClusterDeviationScore
CreativityOPEN1.41×
ExtroversionTHRILL1.37×
Price SensitivityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Maurices audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.71×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Maurices over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/maurices-10782” · Methodology