Causeway Bay Audience in United States

Causeway Bay logo

Causeway Bay has an estimated audience of 19,817,509 people in United States. 85.1% are female, 14.9% are male, average age 40.5. Top regions: California, New York, Texas. Top brand affinities: Goop, Governor of Michigan, headspace, Google Home, Wok.

The average Causeway Bay fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (11.54× the country average). Demographically, the Causeway Bay audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Causeway Bay fans

Demographic split for Causeway Bay audience in United States
MetricValue
Female85.1%
Male14.9%
Average age40.5
Estimated audience size19,817,509

Audience persona

The typical Causeway Bay fan in United States is more female, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Causeway Bay in United States
RegionReachAffinity
California5,975,2992.74×
New York2,261,0742.04×
Texas1,155,2540.68×
Florida813,9670.61×
Washington777,9081.96×
Michigan739,1001.43×
Illinois655,8010.99×
Massachusetts587,1881.5×
New Jersey552,6361.1×
Virginia420,3080.87×
Pennsylvania380,8610.57×
Georgia375,6770.62×
Ohio353,2610.58×
North Carolina288,5700.48×
Arizona274,0580.68×
Oregon243,1911.07×
Colorado234,7620.75×
Hawaii216,0612.54×
Maryland206,3830.61×
Nevada190,3500.99×
Tennessee173,7740.44×
Minnesota164,2100.58×
Washington, District of Columbia147,6062.48×
Missouri144,0160.45×
Utah137,3510.77×
Indiana135,7750.38×
Connecticut124,0270.62×
Kentucky123,2140.5×
Wisconsin112,6460.38×
South Carolina106,1730.36×
Mississippi101,7200.62×
Alabama98,2190.35×
Louisiana97,9790.38×
Iowa92,0440.56×
Arkansas90,3670.55×
Oklahoma88,3750.4×
Kansas84,0280.54×
West Virginia83,9750.91×
Alaska83,8011.98×
Idaho77,5470.78×
Montana73,0521.33×
South Dakota72,1051.57×
North Dakota70,2071.72×
New Hampshire69,1920.89×
Wyoming67,9312.31×
Nebraska67,7540.68×
New Mexico67,4000.68×
Rhode Island66,8131.06×
Maine66,7730.94×
Vermont65,7151.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Causeway Bay audience
BrandAffinityCategory
Goop11.54×Internet & Social Media
Governor of Michigan12.67×Politics & Society
headspace13.58×Health
Google Home8.4×Technology & Electronics
Wok8.03×Food & Beverages
Cherish (group)13.31×Music & Radio
Fairy godmother8.96×Literature
Grace Slick10.2×Music & Radio
Hibachi8.83×Food & Beverages
Grinch4.18×Movies & TV
Bank account2.35×Business & Career
No Escape (1994 film)10.26×Movies & TV
Hardik Pandya13.66×Sports
Kikar HaShabbat14.54×News
Vocal harmony4×Music & Radio
TV Fanatic9.26×Movies & TV
El Paso County, Colorado10.6×Travel & Leisure
Hipster7.8×Politics & Society
Natural rubber1.63×Cars & Mobility
Guitarist (magazine)7.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Causeway Bay audience
TraitClusterScore
Luxury OrientationPREMIUM2.14
Risk AppetiteTHRILL1.69
ExtroversionTHRILL1.51
CreativityOPEN1.37
Design AffinityPREMIUM1.34
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Causeway Bay
CountryShare
United States27.6%
Italy6.2%
United Kingdom6.1%

See Causeway Bay audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Causeway Bay have in United States?

Causeway Bay has an estimated audience of 19,817,509 people in United States, concentrated in California and New York.

What is the gender split and age of Causeway Bay fans?

85.1% of Causeway Bay fans are female, 14.9% are male, with an average age of 40.5 years.

Which brands do Causeway Bay fans like most?

Causeway Bay fans show strongest brand affinity for Goop (11.54×), Governor of Michigan (12.67×), and headspace (13.58×) over the country average.

Where do Causeway Bay fans live in United States?

Causeway Bay fans in United States are most concentrated in California (reach 5,975,299), New York (reach 2,261,074), and Texas (reach 1,155,254). These three regions account for the largest share of the active audience.

What other brands do Causeway Bay fans also like?

Beyond Causeway Bay itself, the audience over-indexes on Governor of Michigan (12.67×), headspace (13.58×), Google Home (8.4×), and Wok (8.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Causeway Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.