A data profile of the people who buy, follow and care about Causeway Bay in United States — modelled from more than twelve digital signal sources. Causeway Bay has an estimated audience of 19,817,509 people in United States.
The average Causeway Bay fan in United States is 40.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Discount stores, QVC, Pinterest, with strongest over-indexing on Discount stores (4.12× the country average).
Demographically, the Causeway Bay audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Causeway Bay fan in United States is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.
The key figures that characterise the Causeway Bay profile in United States.
85.1% are female, 14.9% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 85.1% |
| Male | 14.9% |
| Average age | 40.5 |
| Estimated audience size | 19,817,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 19% |
of the worldwide Causeway Bay audience comes from United States.
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 6.2% |
| United Kingdom | 6.1% |
Where the Causeway Bay audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~6M | 2.71× | |
| 02 | New York | ~2.5M | 2.04× | |
| 03 | Washington | ~800K | 1.99× | |
| 04 | Hawaii | ~200K | 1.86× | |
| 05 | Washington, District of Columbia | ~90K | 1.57× | |
| 06 | Massachusetts | ~600K | 1.44× | |
| 07 | Michigan | ~700K | 1.27× | |
| 08 | Alaska | ~50K | 1.20× | |
| 09 | Vermont | ~40K | 1.18× | |
| 10 | New Jersey | ~600K | 1.16× | |
| 11 | North Dakota | ~50K | 1.12× | |
| 12 | South Dakota | ~50K | 1.10× | |
| 13 | Nevada | ~200K | 1.05× | |
| 14 | Illinois | ~700K | 1.04× | |
| 15 | Oregon | ~200K | 1.04× | |
| 16 | Montana | ~60K | 1.04× | |
| 17 | New Hampshire | ~80K | 1.01× | |
| 18 | Rhode Island | ~60K | 1.01× | |
| 19 | Delaware | ~60K | 1.01× | |
| 20 | Maine | ~70K | 0.98× | |
| 21 | West Virginia | ~90K | 0.97× | |
| 22 | Utah | ~200K | 0.96× | |
| 23 | Idaho | ~90K | 0.95× | |
| 24 | New Mexico | ~90K | 0.94× | |
| 25 | Mississippi | ~200K | 0.93× | |
| 26 | Nebraska | ~90K | 0.93× | |
| 27 | Virginia | ~400K | 0.91× | |
| 28 | Arkansas | ~100K | 0.91× | |
| 29 | Kansas | ~100K | 0.90× | |
| 30 | Connecticut | ~200K | 0.89× | |
| 31 | Iowa | ~100K | 0.89× | |
| 32 | Oklahoma | ~200K | 0.88× | |
| 33 | Louisiana | ~200K | 0.87× | |
| 34 | Kentucky | ~200K | 0.87× | |
| 35 | Alabama | ~200K | 0.86× | |
| 36 | Colorado | ~300K | 0.85× | |
| 37 | Minnesota | ~200K | 0.85× | |
| 38 | Arizona | ~300K | 0.84× | |
| 39 | South Carolina | ~200K | 0.84× | |
| 40 | Maryland | ~300K | 0.83× | |
| 41 | Missouri | ~300K | 0.82× | |
| 42 | Wisconsin | ~200K | 0.82× | |
| 43 | Indiana | ~300K | 0.81× | |
| 44 | Tennessee | ~300K | 0.80× | |
| 45 | Texas | ~1.5M | 0.77× | |
| 46 | Pennsylvania | ~500K | 0.77× | |
| 47 | Ohio | ~500K | 0.77× | |
| 48 | Georgia | ~500K | 0.76× | |
| 49 | North Carolina | ~400K | 0.73× | |
| 50 | Florida | ~900K | 0.70× |
The strongest cross-interests of the Causeway Bay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | QVC | Movies & TV | 5.84× | ||
| 02 | Weather forecasting | Home & Garden | 4.24× | ||
| 03 | Discount stores | Shopping | 4.12× | ||
| 04 | Diaper bag | Kids & Family | 3.75× | ||
| 05 | Skirt | Fashion & Accessoires | 2.83× | ||
| 06 | Shopping malls | Shopping | 2.82× | ||
| 07 | FedEx | Business & Career | 2.64× | ||
| 08 | Real property | Home & Garden | 2.55× | ||
| 09 | Trousers | Fashion & Accessoires | 2.41× | ||
| 10 | Planet Fitness | Sports | 2.38× | ||
| 11 | Internet & Social Media | 2.35× | |||
| 12 | Mortgage loans | Business & Career | 2.30× | ||
| 13 | Nordstrom rack | Fashion & Accessoires | 2.16× | ||
| 14 | IKEA | Home & Garden | 2.02× | ||
| 15 | Men's clothing | Fashion & Accessoires | 1.98× | ||
| 16 | Airbnb | Travel & Leisure | 1.97× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.94× | ||
| 18 | Fragrances | Beauty & Wellness | 1.91× | ||
| 19 | Furniture | Home & Garden | 1.81× | ||
| 20 | Happiness | Health | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.84× | |
| Convenience Orientation | PREMIUM | 1.82× | |
| Family Orientation | CONSERVATISM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Risk Appetite | THRILL | 0.84× | |
| Pet Ownership | JOY | 0.89× |
Causeway Bay has an estimated audience of 19,817,509 people in United States, concentrated in California and New York.
85.1% of Causeway Bay fans are female, 14.9% are male, with an average age of 40.5 years.
Causeway Bay fans show strongest brand affinity for Discount stores (4.12×), QVC (5.84×), and Pinterest (2.35×) over the country average.
Causeway Bay fans in United States are most concentrated in California (reach ~6M), New York (reach ~2.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Causeway Bay itself, the audience over-indexes on QVC (5.84×), Pinterest (2.35×), Shopping malls (2.82×), and Planet Fitness (2.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Causeway Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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