A data profile of the people who buy, follow and care about Causeway Bay in Spain — modelled from more than twelve digital signal sources. Causeway Bay has an estimated audience of 2,249,283 people in Spain.
Causeway Bay has an estimated audience of 2,249,283 people in Spain. 76.9% are female, 23.1% are male, average age 46.5. Top brand affinities: WhatsApp, Refrigerator, Iberia (airline), Mango, Rayo Vallecano.
Top brand affinities include WhatsApp, Refrigerator, Iberia (airline), with strongest over-indexing on WhatsApp (2.91× the country average).
Demographically, the Causeway Bay audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Causeway Bay fan in Spain is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Causeway Bay profile in Spain.
76.9% are female, 23.1% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 46.5 |
| Estimated audience size | 2,249,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 31% | |
| 50+ | 31% |
of the worldwide Causeway Bay audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 6.2% |
| United Kingdom | 6.1% |
The strongest cross-interests of the Causeway Bay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 11.31× | ||
| 02 | Satire | Literature | 5.91× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 5.74× | ||
| 04 | Travel insurance | Travel & Leisure | 5.53× | ||
| 05 | Refrigerator | Home & Garden | 5.15× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 4.26× | ||
| 07 | SD Eibar | Sports | 4.25× | ||
| 08 | Mango | Shopping | 4.08× | ||
| 09 | Genetics | Kids & Family | 3.17× | ||
| 10 | Confectionery | Food & Beverages | 3.17× | ||
| 11 | Internet & Social Media | 2.91× | |||
| 12 | Real property | Home & Garden | 2.69× | ||
| 13 | Aldi | Shopping | 2.49× | ||
| 14 | Iberia (airline) | Travel & Leisure | 2.47× | ||
| 15 | Instant messaging | Internet & Social Media | 2.44× | ||
| 16 | Distilled beverage | Food & Beverages | 2.31× | ||
| 17 | Spas | Beauty & Wellness | 1.90× | ||
| 18 | Sevilla FC | Sports | 1.83× | ||
| 19 | IBEX 35 | Business & Career | 1.76× | ||
| 20 | Family | Kids & Family | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.91× | |
| Spirituality | BALANCE | 1.73× | |
| Community Orientation | OPEN | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Mindfulness | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Causeway Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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