A data profile of the people who buy, follow and care about Mediterranean Sea in Spain — modelled from more than twelve digital signal sources. Mediterranean Sea has an estimated audience of 7,567,942 people in Spain.
The average Mediterranean Sea fan in Spain is 43.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Comunidad Valenciana, Region of Murcia.
Top brand affinities include Valencian Community, El Nacional (Caracas), Province of Málaga, with strongest over-indexing on Valencian Community (1.55× the country average).
Demographically, the Mediterranean Sea audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mediterranean Sea fan in Spain is more female, around 43.6 years old, with strong Spirituality tendencies and a notable affinity for Valencian Community.
The key figures that characterise the Mediterranean Sea profile in Spain.
56.5% are female, 43.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.6 |
| Estimated audience size | 7,567,942 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Mediterranean Sea audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 19.5% |
| United States | 11.5% |
| Spain | 5.7% |
Where the Mediterranean Sea audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~3.5M | 3.93× | |
| 02 | Region of Murcia | ~1M | 3.92× | |
| 03 | Catalonia | ~4M | 3.02× | |
| 04 | Balearic Islands | ~600K | 2.74× | |
| 05 | La Rioja | ~50K | 0.93× | |
| 06 | Extremadura | ~100K | 0.91× | |
| 07 | Cantabria | ~90K | 0.91× | |
| 08 | Principality of Asturias | ~200K | 0.90× | |
| 09 | Navarre | ~90K | 0.90× | |
| 10 | Castilla-La Mancha | ~300K | 0.86× | |
| 11 | Aragon | ~200K | 0.84× | |
| 12 | Castile and León | ~300K | 0.81× | |
| 13 | Galicia | ~300K | 0.78× | |
| 14 | Basque Autonomous Country | ~200K | 0.71× | |
| 15 | Canary Islands | ~300K | 0.69× | |
| 16 | Andalusia | ~900K | 0.60× | |
| 17 | Community of Madrid | ~500K | 0.42× |
The strongest cross-interests of the Mediterranean Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HESPRESS | News | 2.39× | ||
| 02 | Al Jazeera | Movies & TV | 2.26× | ||
| 03 | Egyptian Arabic | Politics & Society | 2.22× | ||
| 04 | Tangier | Travel & Leisure | 2.15× | ||
| 05 | Algeria | Travel & Leisure | 1.93× | ||
| 06 | Benjamin Netanyahu | Politics & Society | 1.85× | ||
| 07 | Tunisia | Travel & Leisure | 1.83× | ||
| 08 | University of Alicante | Business & Career | 1.75× | ||
| 09 | Arabic pop music | Music & Radio | 1.70× | ||
| 10 | Province of Málaga | Travel & Leisure | 1.68× | ||
| 11 | Casablanca | Travel & Leisure | 1.64× | ||
| 12 | Arab world | Travel & Leisure | 1.63× | ||
| 13 | Prophets and messengers in Islam | Politics & Society | 1.61× | ||
| 14 | Maghreb | Travel & Leisure | 1.59× | ||
| 15 | Arabian Peninsula | Travel & Leisure | 1.59× | ||
| 16 | Iraq | Travel & Leisure | 1.58× | ||
| 17 | Valencian Community | Travel & Leisure | 1.55× | ||
| 18 | Syria | Travel & Leisure | 1.53× | ||
| 19 | El Nacional (Caracas) | News | 1.51× | ||
| 20 | Ara (newspaper) | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.05× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Quality Awareness | PREMIUM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.66× | |
| Luxury Orientation | PREMIUM | 0.67× | |
| Career Orientation | POWER | 0.70× |
Mediterranean Sea has an estimated audience of 7,567,942 people in Spain, concentrated in Catalonia and Comunidad Valenciana.
56.5% of Mediterranean Sea fans are female, 43.5% are male, with an average age of 43.6 years.
Mediterranean Sea fans show strongest brand affinity for Valencian Community (1.55×), El Nacional (Caracas) (1.51×), and Province of Málaga (1.68×) over the country average.
Mediterranean Sea fans in Spain are most concentrated in Catalonia (reach ~4M), Comunidad Valenciana (reach ~3.5M), and Region of Murcia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Mediterranean Sea itself, the audience over-indexes on El Nacional (Caracas) (1.51×), Province of Málaga (1.68×), Benjamin Netanyahu (1.85×), and Ara (newspaper) (1.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mediterranean Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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