Mediterranean Sea Audience in Spain
Mediterranean Sea has an estimated audience of 7,567,942 people in Spain. 56.5% are female, 43.5% are male, average age 43.6. Top regions: Catalonia, Comunidad Valenciana, Region of Murcia. Top brand affinities: Valencian Community, El Nacional (Caracas), Province of Málaga, Benjamin Netanyahu, HESPRESS.
The average Mediterranean Sea fan in Spain is 43.6 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Comunidad Valenciana, Region of Murcia. Top brand affinities include Valencian Community, El Nacional (Caracas), Province of Málaga, with strongest over-indexing on Valencian Community (1.55× the country average). Demographically, the Mediterranean Sea audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Mediterranean Sea fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.6 |
| Estimated audience size | 7,567,942 |
Audience persona
The typical Mediterranean Sea fan in Spain is more female, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Valencian Community.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 4,209,462 | 3.08× |
| Comunidad Valenciana | 3,430,518 | 4.04× |
| Region of Murcia | 1,132,224 | 4.36× |
| Andalusia | 783,166 | 0.53× |
| Balearic Islands | 643,803 | 3.03× |
| Community of Madrid | 320,063 | 0.25× |
| Canary Islands | 84,186 | 0.22× |
| Basque Autonomous Country | 41,922 | 0.15× |
| Castile and León | 33,213 | 0.1× |
| Galicia | 31,436 | 0.09× |
| Aragon | 31,278 | 0.16× |
| Castilla-La Mancha | 28,652 | 0.09× |
| Extremadura | 20,767 | 0.13× |
| Principality of Asturias | 18,701 | 0.1× |
| Navarre | 16,794 | 0.18× |
| La Rioja | 16,618 | 0.34× |
| Cantabria | 15,388 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Valencian Community | 1.55× | Travel & Leisure |
| El Nacional (Caracas) | 1.51× | News |
| Province of Málaga | 1.68× | Travel & Leisure |
| Benjamin Netanyahu | 1.85× | Politics & Society |
| HESPRESS | 2.39× | News |
| Ara (newspaper) | 1.51× | News |
| Casablanca | 1.64× | Travel & Leisure |
| Egyptian Arabic | 2.22× | Politics & Society |
| Algeria | 1.93× | Travel & Leisure |
| Maghreb | 1.59× | Travel & Leisure |
| Tunisia | 1.83× | Travel & Leisure |
| Syria | 1.53× | Travel & Leisure |
| Orient - أورينت | 3.05× | News |
| University of Alicante | 1.75× | Business & Career |
| Iraq | 1.58× | Travel & Leisure |
| Prophets and messengers in Islam | 1.61× | Politics & Society |
| Arabic pop music | 1.7× | Music & Radio |
| Arab world | 1.63× | Travel & Leisure |
| City (TV network) | 2.04× | Movies & TV |
| Al Jazeera | 2.26× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.42 |
| Community Orientation | OPEN | 1.33 |
| Early Adopter Mentality | POWER | 1.29 |
| Quality Awareness | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.19 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 19.5% |
| United States | 11.5% |
| Spain | 5.7% |
See Mediterranean Sea audiences in other countries
- Mediterranean Sea — Germany
- Mediterranean Sea — United States
- Mediterranean Sea — United Kingdom
- Mediterranean Sea — France
- Mediterranean Sea — Italy
- Mediterranean Sea — Brazil
- Mediterranean Sea — Japan
- Mediterranean Sea — South Korea
- Mediterranean Sea — India
- Mediterranean Sea — Canada
- Mediterranean Sea — Mexico
More Region audiences in Spain
- Catalonia (10,509,428)
- Andalusia (9,524,831)
- Latin America (6,934,266)
- Galicia (Spain) (5,926,692)
- Atlantic Ocean (5,734,980)
Frequently asked questions
How many fans does Mediterranean Sea have in Spain?
Mediterranean Sea has an estimated audience of 7,567,942 people in Spain, concentrated in Catalonia and Comunidad Valenciana.
What is the gender split and age of Mediterranean Sea fans?
56.5% of Mediterranean Sea fans are female, 43.5% are male, with an average age of 43.6 years.
Which brands do Mediterranean Sea fans like most?
Mediterranean Sea fans show strongest brand affinity for Valencian Community (1.55×), El Nacional (Caracas) (1.51×), and Province of Málaga (1.68×) over the country average.
Where do Mediterranean Sea fans live in Spain?
Mediterranean Sea fans in Spain are most concentrated in Catalonia (reach 4,209,462), Comunidad Valenciana (reach 3,430,518), and Region of Murcia (reach 1,132,224). These three regions account for the largest share of the active audience.
What other brands do Mediterranean Sea fans also like?
Beyond Mediterranean Sea itself, the audience over-indexes on El Nacional (Caracas) (1.51×), Province of Málaga (1.68×), Benjamin Netanyahu (1.85×), and HESPRESS (2.39×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Mediterranean Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.