A data profile of the people who buy, follow and care about Galicia (Spain) in Spain — modelled from more than twelve digital signal sources. Galicia (Spain) has an estimated audience of 5,926,692 people in Spain.
Galicia (Spain) has an estimated audience of 5,926,692 people in Spain. 57.4% are female, 42.6% are male, average age 48.0. Top brand affinities: Iberia (airline), WhatsApp, Deportivo de La Coruña, Rayo Vallecano, Caixabank.
Top brand affinities include Iberia (airline), WhatsApp, Deportivo de La Coruña, with strongest over-indexing on Iberia (airline) (3.18× the country average).
Demographically, the Galicia (Spain) audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Galicia (Spain) fan in Spain is more female, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Galicia (Spain) profile in Spain.
57.4% are female, 42.6% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 48.0 |
| Estimated audience size | 5,926,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 40% |
of the worldwide Galicia (Spain) audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 47.6% |
| United States | 7.0% |
| Mexico | 6.3% |
The strongest cross-interests of the Galicia (Spain) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deportivo de La Coruña | Sports | 4.67× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 4.59× | ||
| 03 | SD Eibar | Sports | 3.85× | ||
| 04 | Betfair | Games | 3.24× | ||
| 05 | Iberia (airline) | Travel & Leisure | 3.18× | ||
| 06 | Volunteering | Politics & Society | 3.09× | ||
| 07 | Refrigerator | Home & Garden | 2.88× | ||
| 08 | Internet & Social Media | 2.84× | |||
| 09 | Real property | Home & Garden | 2.79× | ||
| 10 | Mango | Shopping | 2.58× | ||
| 11 | MSN | News | 2.45× | ||
| 12 | Distilled beverage | Food & Beverages | 2.43× | ||
| 13 | Travel website | Travel & Leisure | 2.27× | ||
| 14 | Caixabank | Business & Career | 2.24× | ||
| 15 | Julio Iglesias | Music & Radio | 2.18× | ||
| 16 | Aldi | Shopping | 2.10× | ||
| 17 | Cadena SER | Music & Radio | 2.05× | ||
| 18 | IBEX 35 | Business & Career | 1.92× | ||
| 19 | Movistar+ | Movies & TV | 1.84× | ||
| 20 | Spanish language | Politics & Society | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| Community Orientation | OPEN | 1.59× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.92× | |
| Indulgence | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Galicia (Spain). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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