Rascasse Audience Intelligence

Mediterranean Sea Audience in Italy

A data profile of the people who buy, follow and care about Mediterranean Sea in Italy — modelled from more than twelve digital signal sources. Mediterranean Sea has an estimated audience of 25,698,241 people in Italy.

#1among Region in Italy#4among POI in Italy#5in Travel & Leisure

The average Mediterranean Sea fan in Italy is 42.6 years old, balanced, and lives primarily in Sicilia.

The audience is concentrated in Sicilia, Veneto, Puglia.

Demographically, the Mediterranean Sea audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mediterranean Sea profile in Italy.

Audience size
25.7M
in Italy
Gender
52.8%♀
47.2% male
Age
42.6
average years
Country rank
#71
POI in Italy
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mediterranean Sea fans

52.8% are female, 47.2% are male, average age 42.6.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Mediterranean Sea audience in Italy
MetricValue
Female52.8%
Male47.2%
Average age42.6
Estimated audience size25,698,241
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Mediterranean Sea audience in Italy
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4924%
50+26%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Mediterranean Sea audience comes from Italy.

Worldwide audience distribution share by country for Mediterranean Sea
CountryShare
Italy19.5%
United States11.5%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mediterranean Sea audience in Italy is strongest.

Fig. 05

Top regions by affinity

Mediterranean Sea fans by region: top regions in Italy
#RegionReachAffinity×
01Sicilia~4M5.11×
02Veneto~3.5M2.62×
03Marche~1M2.39×
04Puglia~3M1.96×
05Abruzzo~600K1.09×
06Molise~100K1.02×
07Aosta Valley~60K0.94×
08Basilicata~200K0.90×
09Umbria~400K0.89×
10Friuli-Venezia Giulia~400K0.88×
11Emilia-Romagna~2M0.84×
12Trentino-Alto Adige/Südtirol~400K0.83×
13Liguria~500K0.76×
14Calabria~600K0.73×
15Sardinia~500K0.71×
16Piedmont~1M0.62×
17Campania~1.5M0.59×
18Tuscany~1M0.58×
19Lazio~1.5M0.46×
20Lombardy~1.5M0.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mediterranean Sea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mediterranean Sea audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE0.86×
Price SensitivityPREMIUM0.80×
CreativityOPEN0.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mediterranean Sea audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.47×
PatriotismCONSERVATISM0.47×
Early Adopter MentalityPOWER0.56×
0×1.00× baseline2×
Appendix

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More Region audiences in Italy

See Mediterranean Sea audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Mediterranean Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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