Mediterranean Sea Audience in Italy
Mediterranean Sea has an estimated audience of 25,698,241 people in Italy. 52.8% are female, 47.2% are male, average age 42.6. Top regions: Sicilia, Veneto, Puglia.
The average Mediterranean Sea fan in Italy is 42.6 years old, balanced, and lives primarily in Sicilia. The audience is concentrated in Sicilia, Veneto, Puglia. Demographically, the Mediterranean Sea audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Mediterranean Sea fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.6 |
| Estimated audience size | 25,698,241 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Sicilia | 3,825,000 | 5.27× |
| Veneto | 3,487,500 | 2.71× |
| Puglia | 3,037,500 | 2.06× |
| Emilia-Romagna | 1,709,012 | 0.81× |
| Campania | 1,337,256 | 0.46× |
| Marche | 1,098,788 | 2.62× |
| Lazio | 985,682 | 0.31× |
| Lombardy | 866,412 | 0.19× |
| Abruzzo | 640,030 | 1.13× |
| Tuscany | 639,001 | 0.37× |
| Liguria | 426,240 | 0.59× |
| Friuli-Venezia Giulia | 381,981 | 0.79× |
| Calabria | 290,170 | 0.37× |
| Piedmont | 246,489 | 0.13× |
| Sardinia | 234,591 | 0.33× |
| Molise | 127,876 | 1.05× |
| Trentino-Alto Adige/Südtirol | 66,916 | 0.14× |
| Basilicata | 48,392 | 0.21× |
| Umbria | 47,131 | 0.11× |
| Aosta Valley | 22,620 | 0.35× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.15 |
| Quality Awareness | PREMIUM | 1.11 |
| Patriotism | CONSERVATISM | 1.08 |
| Luxury Orientation | PREMIUM | 1.01 |
| Social Media Usage | JOY | 0.98 |
| Sustainability | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 19.5% |
| United States | 11.5% |
| Spain | 5.7% |
See Mediterranean Sea audiences in other countries
- Mediterranean Sea — Germany
- Mediterranean Sea — United States
- Mediterranean Sea — United Kingdom
- Mediterranean Sea — France
- Mediterranean Sea — Spain
- Mediterranean Sea — Brazil
- Mediterranean Sea — Japan
- Mediterranean Sea — South Korea
- Mediterranean Sea — India
- Mediterranean Sea — Canada
- Mediterranean Sea — Mexico
More Region audiences in Italy
- South Tyrol (18,423,090)
- Apulia (13,793,162)
- Trentino-Alto Adige/Südtirol (9,598,466)
- Dolomites (8,663,353)
- Adriatic Sea (7,725,808)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Mediterranean Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.