Apulia Audience in Italy
Apulia has an estimated audience of 13,793,161 people in Italy. 54.9% are female, 45.1% are male, average age 44.5. Top brand affinities: WhatsApp, Wikipedia, Personal finance, Adriatic Sea, Mediaset.
Top brand affinities include WhatsApp, Wikipedia, Personal finance, with strongest over-indexing on WhatsApp (2.13× the country average). Demographically, the Apulia audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Apulia fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.5 |
| Estimated audience size | 13,793,161 |
Audience persona
The typical Apulia fan in Italy is balanced, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
Top brand affinities of Apulia fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2.13× | Internet & Social Media | |
| Wikipedia | 2.93× | Internet & Social Media |
| Personal finance | 1.65× | Business & Career |
| Adriatic Sea | 2.77× | Travel & Leisure |
| Mediaset | 2.55× | Technology & Electronics |
| Singer-songwriter | 1.7× | Music & Radio |
| Volunteering | 1.83× | Politics & Society |
| Champagne | 2.21× | Food & Beverages |
| Satire | 2.5× | Literature |
| General practitioner | 2.4× | Health |
| Instant messaging | 1.59× | Internet & Social Media |
| Innovation | 1.66× | Business & Career |
| Expert (company) | 2.13× | Shopping |
| Travel website | 1.79× | Travel & Leisure |
| Slovenia | 1.61× | Travel & Leisure |
| Financial services | 1.55× | Business & Career |
| Dentistry | 2.13× | Business & Career |
| New Testament | 3.13× | Politics & Society |
| Rose | 2.5× | Home & Garden |
| Serie B | 1.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.41 |
| Community Orientation | OPEN | 1.37 |
| Indulgence | JOY | 1.29 |
| Quality Awareness | PREMIUM | 1.23 |
| Tradition | CONSERVATISM | 1.22 |
| Individualism | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 73.7% |
| United States | 4.5% |
| Japan | 2.9% |
See Apulia audiences in other countries
More Region audiences in Italy
- Mediterranean Sea (25,698,242)
- South Tyrol (18,423,090)
- Trentino-Alto Adige/Südtirol (9,598,466)
- Dolomites (8,663,353)
- Adriatic Sea (7,725,808)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Apulia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.