A data profile of the people who buy, follow and care about Apulia in Italy — modelled from more than twelve digital signal sources. Apulia has an estimated audience of 13,793,161 people in Italy.
Apulia has an estimated audience of 13,793,161 people in Italy. 54.9% are female, 45.1% are male, average age 44.5. Top brand affinities: WhatsApp, Wikipedia, Personal finance, Adriatic Sea, Mediaset.
Top brand affinities include WhatsApp, Wikipedia, Personal finance, with strongest over-indexing on WhatsApp (2.13× the country average).
Demographically, the Apulia audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Apulia fan in Italy is balanced, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Apulia profile in Italy.
54.9% are female, 45.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.5 |
| Estimated audience size | 13,793,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Apulia audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 73.7% |
| United States | 4.5% |
| Japan | 2.9% |
The strongest cross-interests of the Apulia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 3.13× | ||
| 02 | Wikipedia | Internet & Social Media | 2.93× | ||
| 03 | Adriatic Sea | Travel & Leisure | 2.77× | ||
| 04 | Mediaset | Technology & Electronics | 2.55× | ||
| 05 | Satire | Literature | 2.50× | ||
| 06 | Rose | Home & Garden | 2.50× | ||
| 07 | General practitioner | Health | 2.40× | ||
| 08 | Champagne | Food & Beverages | 2.21× | ||
| 09 | Internet & Social Media | 2.13× | |||
| 10 | Expert (company) | Shopping | 2.13× | ||
| 11 | Dentistry | Business & Career | 2.13× | ||
| 12 | Volunteering | Politics & Society | 1.83× | ||
| 13 | Travel website | Travel & Leisure | 1.79× | ||
| 14 | Singer-songwriter | Music & Radio | 1.70× | ||
| 15 | Innovation | Business & Career | 1.66× | ||
| 16 | Personal finance | Business & Career | 1.65× | ||
| 17 | Serie B | Sports | 1.63× | ||
| 18 | Slovenia | Travel & Leisure | 1.61× | ||
| 19 | Instant messaging | Internet & Social Media | 1.59× | ||
| 20 | Financial services | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.41× | |
| Community Orientation | OPEN | 1.37× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Apulia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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