A data profile of the people who buy, follow and care about South Tyrol in Italy — modelled from more than twelve digital signal sources. South Tyrol has an estimated audience of 18,423,090 people in Italy.
The average South Tyrol fan in Italy is 45.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Laborer, Brand loyalty, Fleet management, with strongest over-indexing on Laborer (1.52× the country average).
Demographically, the South Tyrol audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical South Tyrol fan in Italy is balanced, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Laborer.
The key figures that characterise the South Tyrol profile in Italy.
53.3% are female, 46.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 45.2 |
| Estimated audience size | 18,423,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide South Tyrol audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 49.9% |
| Germany | 11.3% |
| United States | 5.4% |
Where the South Tyrol audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 13.57× | |
| 02 | Aosta Valley | ~50K | 0.96× | |
| 03 | Molise | ~80K | 0.95× | |
| 04 | Basilicata | ~200K | 0.93× | |
| 05 | Umbria | ~300K | 0.91× | |
| 06 | Marche | ~400K | 0.88× | |
| 07 | Abruzzo | ~400K | 0.88× | |
| 08 | Calabria | ~500K | 0.87× | |
| 09 | Sardinia | ~400K | 0.87× | |
| 10 | Liguria | ~400K | 0.83× | |
| 11 | Friuli-Venezia Giulia | ~300K | 0.83× | |
| 12 | Veneto | ~1M | 0.81× | |
| 13 | Sicilia | ~1M | 0.72× | |
| 14 | Puglia | ~900K | 0.71× | |
| 15 | Piedmont | ~900K | 0.65× | |
| 16 | Tuscany | ~800K | 0.65× | |
| 17 | Campania | ~1.5M | 0.64× | |
| 18 | Emilia-Romagna | ~900K | 0.61× | |
| 19 | Lombardy | ~1.5M | 0.53× | |
| 20 | Lazio | ~1M | 0.53× |
The strongest cross-interests of the South Tyrol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kronen Zeitung | News | 2.06× | ||
| 02 | Fleet management | Cars & Mobility | 1.93× | ||
| 03 | Sportschau | Sports | 1.81× | ||
| 04 | TomTom | Technology & Electronics | 1.76× | ||
| 05 | Brand loyalty | Business & Career | 1.73× | ||
| 06 | Polar | Sports | 1.73× | ||
| 07 | Fascia | Travel & Leisure | 1.71× | ||
| 08 | Circular saw | Home & Garden | 1.69× | ||
| 09 | Maurice Lacroix | Fashion & Accessoires | 1.66× | ||
| 10 | Sparkasse | Business & Career | 1.66× | ||
| 11 | S.T.S. | Music & Radio | 1.65× | ||
| 12 | Telematics | Technology & Electronics | 1.57× | ||
| 13 | Volkswagen California | Cars & Mobility | 1.57× | ||
| 14 | Spiegel Online | News | 1.56× | ||
| 15 | Pedelec | Cars & Mobility | 1.55× | ||
| 16 | Geberit | Home & Garden | 1.53× | ||
| 17 | Lea | Music & Radio | 1.53× | ||
| 18 | Laborer | Business & Career | 1.52× | ||
| 19 | DNEVNIK.hr | News | 1.52× | ||
| 20 | Robotic vacuum cleaner | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Spirituality | BALANCE | 0.89× | |
| DIY Mentality | THRILL | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.36× | |
| Risk Appetite | THRILL | 0.45× | |
| Design Affinity | PREMIUM | 0.48× |
South Tyrol has an estimated audience of 18,423,090 people in Italy, concentrated in Lombardy and Campania.
53.3% of South Tyrol fans are female, 46.7% are male, with an average age of 45.2 years.
South Tyrol fans show strongest brand affinity for Laborer (1.52×), Brand loyalty (1.73×), and Fleet management (1.93×) over the country average.
South Tyrol fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~1.5M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond South Tyrol itself, the audience over-indexes on Brand loyalty (1.73×), Fleet management (1.93×), Telematics (1.57×), and Maurice Lacroix (1.66×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for South Tyrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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