South Tyrol Audience in Italy
South Tyrol has an estimated audience of 18,423,090 people in Italy. 53.3% are female, 46.7% are male, average age 45.2. Top regions: Lombardy, Veneto, Trentino-Alto Adige/Südtirol. Top brand affinities: Laborer, Brand loyalty, Fleet management, Telematics, Maurice Lacroix.
The average South Tyrol fan in Italy is 45.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Veneto, Trentino-Alto Adige/Südtirol. Top brand affinities include Laborer, Brand loyalty, Fleet management, with strongest over-indexing on Laborer (1.52× the country average). Demographically, the South Tyrol audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of South Tyrol fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 45.2 |
| Estimated audience size | 18,423,090 |
Audience persona
The typical South Tyrol fan in Italy is balanced, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Laborer.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,493,204 | 0.46× |
| Veneto | 1,097,370 | 0.75× |
| Trentino-Alto Adige/Südtirol | 834,638 | 14.43× |
| Lazio | 629,906 | 0.28× |
| Emilia-Romagna | 436,977 | 0.29× |
| Tuscany | 415,576 | 0.34× |
| Campania | 409,054 | 0.2× |
| Piedmont | 342,336 | 0.25× |
| Puglia | 274,116 | 0.22× |
| Sicilia | 271,315 | 0.17× |
| Friuli-Venezia Giulia | 131,387 | 0.38× |
| Liguria | 99,071 | 0.19× |
| Calabria | 85,729 | 0.15× |
| Sardinia | 67,509 | 0.13× |
| Abruzzo | 61,195 | 0.15× |
| Marche | 55,183 | 0.12× |
| Umbria | 53,875 | 0.18× |
| Basilicata | 51,061 | 0.3× |
| Molise | 35,777 | 0.41× |
| Aosta Valley | 27,846 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laborer | 1.52× | Business & Career |
| Brand loyalty | 1.73× | Business & Career |
| Fleet management | 1.93× | Cars & Mobility |
| Telematics | 1.57× | Technology & Electronics |
| Maurice Lacroix | 1.66× | Fashion & Accessoires |
| Geberit | 1.53× | Home & Garden |
| Pedelec | 1.55× | Cars & Mobility |
| Robotic vacuum cleaner | 1.51× | Home & Garden |
| Spiegel Online | 1.56× | News |
| TomTom | 1.76× | Technology & Electronics |
| Polar | 1.73× | Sports |
| Fascia | 1.71× | Travel & Leisure |
| S.T.S. | 1.65× | Music & Radio |
| Sparkasse | 1.66× | Business & Career |
| Kronen Zeitung | 2.06× | News |
| Circular saw | 1.69× | Home & Garden |
| DNEVNIK.hr | 1.52× | News |
| Volkswagen California | 1.57× | Cars & Mobility |
| Sportschau | 1.81× | Sports |
| Lea | 1.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.15 |
| Indulgence | JOY | 1.12 |
| Need for Security | CONSERVATISM | 0.96 |
| Social Media Usage | JOY | 0.94 |
| Pet Ownership | JOY | 0.93 |
| DIY Mentality | THRILL | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 49.9% |
| Germany | 11.3% |
| United States | 5.4% |
See South Tyrol audiences in other countries
More Region audiences in Italy
- Mediterranean Sea (25,698,242)
- Apulia (13,793,162)
- Trentino-Alto Adige/Südtirol (9,598,466)
- Dolomites (8,663,353)
- Adriatic Sea (7,725,808)
Frequently asked questions
How many fans does South Tyrol have in Italy?
South Tyrol has an estimated audience of 18,423,090 people in Italy, concentrated in Lombardy and Veneto.
What is the gender split and age of South Tyrol fans?
53.3% of South Tyrol fans are female, 46.7% are male, with an average age of 45.2 years.
Which brands do South Tyrol fans like most?
South Tyrol fans show strongest brand affinity for Laborer (1.52×), Brand loyalty (1.73×), and Fleet management (1.93×) over the country average.
Where do South Tyrol fans live in Italy?
South Tyrol fans in Italy are most concentrated in Lombardy (reach 1,493,204), Veneto (reach 1,097,370), and Trentino-Alto Adige/Südtirol (reach 834,638). These three regions account for the largest share of the active audience.
What other brands do South Tyrol fans also like?
Beyond South Tyrol itself, the audience over-indexes on Brand loyalty (1.73×), Fleet management (1.93×), Telematics (1.57×), and Maurice Lacroix (1.66×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for South Tyrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.