South Tyrol Audience in United States

South Tyrol logo

South Tyrol has an estimated audience of 2,008,847 people in United States. 57.9% are female, 42.1% are male, average age 37.8. Top regions: California, New York, Texas. Top brand affinities: Giorgia Meloni, Corriere della Sera, Italian language, Quotation, Trentino-Alto Adige/Südtirol.

The average South Tyrol fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Giorgia Meloni, Corriere della Sera, Italian language, with strongest over-indexing on Giorgia Meloni (38.14× the country average). Demographically, the South Tyrol audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of South Tyrol fans

Demographic split for South Tyrol audience in United States
MetricValue
Female57.9%
Male42.1%
Average age37.8
Estimated audience size2,008,847

Audience persona

The typical South Tyrol fan in United States is more female, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Giorgia Meloni.

Top regions in United States

Top regions ranked by reach for South Tyrol in United States
RegionReachAffinity
California251,6521.14×
New York183,7891.64×
Texas138,4270.8×
Florida133,0300.98×
Illinois81,6751.22×
Pennsylvania77,8051.15×
New Jersey68,7551.35×
Massachusetts67,5761.71×
Virginia61,1551.25×
North Carolina59,9430.99×
Washington53,6261.33×
Georgia52,7550.85×
Ohio52,4270.85×
Michigan47,6530.91×
Colorado43,2991.37×
Arizona40,1610.98×
Maryland36,6271.06×
Tennessee34,8960.87×
Connecticut34,0331.69×
Minnesota31,0171.08×
Oregon30,2601.31×
Wisconsin27,3000.9×
Indiana26,6070.72×
Missouri24,6330.76×
South Carolina23,9390.79×
Utah18,4261.02×
Alabama18,0600.64×
Louisiana18,0360.7×
Kentucky17,2130.68×
Nevada14,3110.74×
Washington, District of Columbia13,9022.3×
Oklahoma13,6180.61×
Kansas10,8980.69×
New Hampshire10,5581.33×
Iowa10,1230.61×
Arkansas9,9660.6×
Maine9,2811.29×
Idaho9,2550.92×
Rhode Island7,9741.25×
Mississippi7,5300.45×
New Mexico7,2290.72×
Hawaii6,9390.8×
Vermont6,3541.8×
West Virginia5,8360.62×
Montana5,7391.03×
Nebraska5,6300.56×
Alaska5,0641.18×
Delaware4,2480.77×
South Dakota2,9410.63×
North Dakota2,4390.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Tyrol audience
BrandAffinityCategory
Giorgia Meloni38.14×Politics & Society
Corriere della Sera39.15×News
Italian language9.47×Politics & Society
Quotation6.2×Business & Career
Trentino-Alto Adige/Südtirol32.44×Travel & Leisure
Wikipedia3.45×Internet & Social Media
Culture2.1×Literature
Food and drink1.7×Food & Beverages
Nature2.2×Home & Garden
Philosophy2.35×Business & Career
Il Sole 24 Ore41.58×News
Rome7.64×Travel & Leisure
Cuisine2.11×Food & Beverages
Burlington3.64×Fashion & Accessoires
Friendship2.37×Kids & Family
United States1.78×Travel & Leisure
Fitness and wellness1.57×Sports
Price2.54×Shopping
Food1.56×Food & Beverages
Beverages1.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Tyrol audience
TraitClusterScore
PatriotismCONSERVATISM2.93
TravellingTHRILL2.65
Sports ActivityPOWER2.65
SustainabilityBALANCE2.23
Risk AppetiteTHRILL2.1
Luxury OrientationPREMIUM2.05

Worldwide distribution

Worldwide audience distribution share by country for South Tyrol
CountryShare
Italy49.9%
Germany11.3%
United States5.4%

See South Tyrol audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does South Tyrol have in United States?

South Tyrol has an estimated audience of 2,008,847 people in United States, concentrated in California and New York.

What is the gender split and age of South Tyrol fans?

57.9% of South Tyrol fans are female, 42.1% are male, with an average age of 37.8 years.

Which brands do South Tyrol fans like most?

South Tyrol fans show strongest brand affinity for Giorgia Meloni (38.14×), Corriere della Sera (39.15×), and Italian language (9.47×) over the country average.

Where do South Tyrol fans live in United States?

South Tyrol fans in United States are most concentrated in California (reach 251,652), New York (reach 183,789), and Texas (reach 138,427). These three regions account for the largest share of the active audience.

What other brands do South Tyrol fans also like?

Beyond South Tyrol itself, the audience over-indexes on Corriere della Sera (39.15×), Italian language (9.47×), Quotation (6.2×), and Trentino-Alto Adige/Südtirol (32.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Tyrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.