Rascasse Audience Intelligence

South Tyrol Audience in United States

A data profile of the people who buy, follow and care about South Tyrol in United States — modelled from more than twelve digital signal sources. South Tyrol has an estimated audience of 2,008,847 people in United States.

#138among Region in United States#1107among POI in United States#1108in Travel & Leisure

The average South Tyrol fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Giorgia Meloni, Corriere della Sera, Italian language, with strongest over-indexing on Giorgia Meloni (38.14× the country average).

Demographically, the South Tyrol audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Tyrol fan in United States is more female, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Giorgia Meloni.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Tyrol profile in United States.

Audience size
2M
in United States
Gender
57.9%♀
42.1% male
Age
37.8
average years
Country rank
#14179
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Tyrol fans

57.9% are female, 42.1% are male, average age 37.8.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for South Tyrol audience in United States
MetricValue
Female57.9%
Male42.1%
Average age37.8
Estimated audience size2,008,847
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the South Tyrol audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3915%
40-4917%
50+22%
Fig. 04

Worldwide distribution

5.4%

of the worldwide South Tyrol audience comes from United States.

Worldwide audience distribution share by country for South Tyrol
CountryShare
Italy49.9%
Germany11.3%
United States5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Tyrol audience in United States is strongest.

Fig. 05

Top regions by affinity

South Tyrol fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.97×
02Massachusetts~60K1.63×
03New York~200K1.54×
04Connecticut~30K1.54×
05Vermont~5K1.48×
06New Jersey~70K1.34×
07Colorado~40K1.28×
08Washington~50K1.26×
09New Hampshire~10K1.24×
10Maine~9K1.24×
11Oregon~30K1.21×
12Rhode Island~8K1.20×
13Virginia~60K1.18×
14Illinois~80K1.13×
15California~200K1.10×
16Pennsylvania~70K1.10×
17Alaska~5K1.09×
18Montana~6K1.04×
19Maryland~40K1.03×
20Minnesota~30K1.03×
21Utah~20K1.00×
22Idaho~10K0.99×
23Florida~100K0.97×
24North Carolina~60K0.97×
25Hawaii~8K0.94×
26Delaware~5K0.93×
27Arizona~40K0.91×
28Michigan~50K0.90×
29Wisconsin~30K0.90×
30South Dakota~4K0.90×
31North Dakota~4K0.90×
32South Carolina~30K0.88×
33Georgia~50K0.87×
34Tennessee~40K0.87×
35Ohio~50K0.86×
36New Mexico~9K0.85×
37West Virginia~8K0.85×
38Nebraska~8K0.82×
39Nevada~20K0.81×
40Kansas~10K0.81×
41Missouri~30K0.80×
42Louisiana~20K0.79×
43Kentucky~20K0.79×
44Iowa~10K0.79×
45Arkansas~10K0.78×
46Texas~100K0.77×
47Indiana~30K0.77×
48Oklahoma~20K0.77×
49Mississippi~10K0.76×
50Alabama~20K0.73×
Fig. 06

Affinity by region

Affinity by region — South Tyrol, United States
0.73×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Tyrol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Tyrol audience
#·InterestCategoryAffinity×
01Il Sole 24 OreNews41.58×
02Corriere della SeraNews39.15×
03Giorgia MeloniPolitics & Society38.14×
04Trentino-Alto Adige/SüdtirolTravel & Leisure32.44×
05Italian languagePolitics & Society9.47×
06RomeTravel & Leisure7.64×
07QuotationBusiness & Career6.20×
08Dick CheneyPolitics & Society4.33×
09BurlingtonFashion & Accessoires3.64×
10WikipediaInternet & Social Media3.45×
11PriceShopping2.54×
12FriendshipKids & Family2.37×
13PhilosophyBusiness & Career2.35×
14NatureHome & Garden2.20×
15CuisineFood & Beverages2.11×
16CultureLiterature2.10×
17United StatesTravel & Leisure1.78×
18Food and drinkFood & Beverages1.70×
19Fitness and wellnessSports1.57×
20FoodFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Tyrol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Tyrol audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
SpiritualityBALANCE1.98×
TraditionCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Tyrol audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.98×
Social Media UsageJOY1.01×
Price SensitivityPREMIUM1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Tyrol have in United States?

South Tyrol has an estimated audience of 2,008,847 people in United States, concentrated in California and New York.

02

What is the gender split and age of South Tyrol fans?

57.9% of South Tyrol fans are female, 42.1% are male, with an average age of 37.8 years.

03

Which brands do South Tyrol fans like most?

South Tyrol fans show strongest brand affinity for Giorgia Meloni (38.14×), Corriere della Sera (39.15×), and Italian language (9.47×) over the country average.

04

Where do South Tyrol fans live in United States?

South Tyrol fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do South Tyrol fans also like?

Beyond South Tyrol itself, the audience over-indexes on Corriere della Sera (39.15×), Italian language (9.47×), Quotation (6.2×), and Trentino-Alto Adige/Südtirol (32.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See South Tyrol audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for South Tyrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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