Rascasse Audience Intelligence

Rome Audience in United States

A data profile of the people who buy, follow and care about Rome in United States — modelled from more than twelve digital signal sources. Rome has an estimated audience of 8,218,427 people in United States.

#69among City in United States#271among POI in United States#370in Travel & Leisure

The average Rome fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include United States, Fitness and wellness, FIFA World Cup 2026, with strongest over-indexing on United States (1.78× the country average).

Demographically, the Rome audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rome fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for United States.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rome profile in United States.

Audience size
8.2M
in United States
Gender
58.4%♀
41.6% male
Age
43.4
average years
Country rank
#4321
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rome fans

58.4% are female, 41.6% are male, average age 43.4.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Rome audience in United States
MetricValue
Female58.4%
Male41.6%
Average age43.4
Estimated audience size8,218,427
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Rome audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3917%
40-4923%
50+31%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Rome audience comes from United States.

Worldwide audience distribution share by country for Rome
CountryShare
Italy36.4%
United States9.7%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rome audience in United States is strongest.

Fig. 05

Top regions by affinity

Rome fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K1.60×
02New York~700K1.43×
03Washington, District of Columbia~30K1.35×
04Maine~40K1.23×
05California~1M1.22×
06Virginia~200K1.22×
07Washington~200K1.20×
08Maryland~200K1.20×
09New Jersey~200K1.17×
10Arizona~200K1.17×
11Massachusetts~200K1.17×
12Colorado~200K1.16×
13Alaska~20K1.16×
14Illinois~300K1.13×
15Alabama~100K1.12×
16Oregon~100K1.10×
17Florida~600K1.09×
18Texas~800K1.07×
19Wisconsin~100K1.05×
20Utah~80K1.05×
21Hawaii~40K1.04×
22Connecticut~80K1.01×
23Rhode Island~30K0.98×
24Pennsylvania~300K0.97×
25Idaho~40K0.95×
26New Hampshire~30K0.94×
27Minnesota~100K0.93×
28North Carolina~200K0.92×
29South Dakota~20K0.92×
30Michigan~200K0.91×
31Tennessee~100K0.91×
32Indiana~100K0.91×
33Nevada~70K0.91×
34Montana~20K0.90×
35Vermont~10K0.90×
36Louisiana~90K0.89×
37Oklahoma~80K0.89×
38Ohio~200K0.88×
39Kansas~60K0.88×
40North Dakota~10K0.87×
41Missouri~100K0.85×
42South Carolina~100K0.85×
43Arkansas~60K0.85×
44New Mexico~30K0.84×
45Kentucky~90K0.83×
46Nebraska~30K0.83×
47Iowa~50K0.81×
48Delaware~20K0.80×
49Mississippi~50K0.79×
50West Virginia~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Rome, United States
0.79×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rome audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rome audience
#·InterestCategoryAffinity×
01SophiaMusic & Radio12.77×
02Naomi ScottMovies & TV8.27×
03Ed HarrisMovies & TV4.00×
04QuotationBusiness & Career2.29×
05WikipediaInternet & Social Media2.18×
06FriendshipKids & Family1.97×
07Real Madrid C.F.Sports1.96×
08Dick Van DykeMovies & TV1.91×
09CultureLiterature1.79×
10NatureHome & Garden1.79×
11United StatesTravel & Leisure1.78×
12Personal financeBusiness & Career1.65×
13Melania TrumpPolitics & Society1.62×
14Alcoholic beveragesFood & Beverages1.60×
15Sales promotionShopping1.59×
16Fitness and wellnessSports1.56×
17BeveragesFood & Beverages1.54×
18RestaurantsFood & Beverages1.53×
19HappinessHealth1.53×
20FIFA World Cup 2026Sports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rome audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rome audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
SpiritualityBALANCE1.51×
TraditionCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rome audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.00×
Sports ActivityPOWER1.02×
Convenience OrientationPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rome have in United States?

Rome has an estimated audience of 8,218,427 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rome fans?

58.4% of Rome fans are female, 41.6% are male, with an average age of 43.4 years.

03

Which brands do Rome fans like most?

Rome fans show strongest brand affinity for United States (1.78×), Fitness and wellness (1.56×), and FIFA World Cup 2026 (1.51×) over the country average.

04

Where do Rome fans live in United States?

Rome fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Rome fans also like?

Beyond Rome itself, the audience over-indexes on Fitness and wellness (1.56×), FIFA World Cup 2026 (1.51×), Culture (1.79×), and Sophia (12.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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