Rome Audience in United States

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Rome has an estimated audience of 8,218,427 people in United States. 58.4% are female, 41.6% are male, average age 43.4. Top regions: California, Texas, New York. Top brand affinities: United States, Fitness and wellness, Culture, Personal finance, Nature.

The average Rome fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include United States, Fitness and wellness, Culture, with strongest over-indexing on United States (1.78× the country average). Demographically, the Rome audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Rome fans

Demographic split for Rome audience in United States
MetricValue
Female58.4%
Male41.6%
Average age43.4
Estimated audience size8,218,427

Audience persona

The typical Rome fan in United States is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for United States.

Top regions in United States

Top regions ranked by reach for Rome in United States
RegionReachAffinity
California1,157,0281.28×
Texas794,2451.12×
New York697,9711.52×
Florida645,6581.16×
Georgia357,9701.41×
Illinois328,9111.2×
Pennsylvania268,2190.97×
New Jersey256,7671.23×
Virginia255,9151.28×
North Carolina238,5630.96×
Ohio225,1360.89×
Washington205,7241.25×
Arizona201,4821.2×
Massachusetts200,2021.24×
Michigan199,6820.93×
Maryland172,7531.22×
Colorado158,1041.22×
Tennessee153,1190.93×
Indiana137,0340.91×
Wisconsin124,5981.01×
Alabama123,0891.07×
Missouri112,0510.85×
Minnesota111,7390.95×
Oregon108,0081.15×
South Carolina103,2140.83×
Louisiana94,4500.89×
Connecticut86,0671.04×
Kentucky83,5260.81×
Oklahoma81,7220.9×
Utah78,6361.07×
Nevada73,9920.93×
Arkansas56,3120.83×
Kansas55,8390.86×
Iowa52,2760.77×
Mississippi52,1190.77×
Idaho37,3840.91×
Hawaii35,8471.01×
Washington, District of Columbia34,2461.39×
New Mexico33,3390.81×
Nebraska32,9500.8×
Maine31,1441.06×
New Hampshire30,0370.93×
West Virginia28,6760.75×
Rhode Island25,0310.96×
Montana19,6930.86×
Alaska18,6791.06×
Delaware17,3940.77×
South Dakota15,4720.81×
North Dakota13,4150.79×
Vermont12,1520.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rome audience
BrandAffinityCategory
United States1.78×Travel & Leisure
Fitness and wellness1.56×Sports
Culture1.79×Literature
Personal finance1.65×Business & Career
Nature1.79×Home & Garden
Sophia12.77×Music & Radio
Beverages1.54×Food & Beverages
Restaurants1.53×Food & Beverages
Friendship1.97×Kids & Family
Alcoholic beverages1.6×Food & Beverages
Happiness1.53×Health
Wikipedia2.18×Internet & Social Media
Sales promotion1.59×Shopping
Real Madrid C.F.1.96×Sports
Naomi Scott8.27×Movies & TV
Quotation2.29×Business & Career
The Gilded Age1.78×Movies & TV
Broadcast engineering3.6×Business & Career
Pope Francis3.09×Politics & Society
Club América3.46×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rome audience
TraitClusterScore
Luxury OrientationPREMIUM2.53
Risk AppetiteTHRILL2.44
PatriotismCONSERVATISM1.77
SpiritualityBALANCE1.55
Early Adopter MentalityPOWER1.45
TravellingTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Rome
CountryShare
Italy36.5%
United States9.7%
United Kingdom3.4%

See Rome audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Rome have in United States?

Rome has an estimated audience of 8,218,427 people in United States, concentrated in California and Texas.

What is the gender split and age of Rome fans?

58.4% of Rome fans are female, 41.6% are male, with an average age of 43.4 years.

Which brands do Rome fans like most?

Rome fans show strongest brand affinity for United States (1.78×), Fitness and wellness (1.56×), and Culture (1.79×) over the country average.

Where do Rome fans live in United States?

Rome fans in United States are most concentrated in California (reach 1,157,028), Texas (reach 794,245), and New York (reach 697,971). These three regions account for the largest share of the active audience.

What other brands do Rome fans also like?

Beyond Rome itself, the audience over-indexes on Fitness and wellness (1.56×), Culture (1.79×), Personal finance (1.65×), and Nature (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.