Sophia Audience in United States
Sophia has an estimated audience of 1,938,674 people in United States. 58.4% are female, 41.6% are male, average age 43.4. Top brand affinities: Capital One, Google Maps, Diane Keaton, Indeed.com, Google News.
Top brand affinities include Capital One, Google Maps, Diane Keaton, with strongest over-indexing on Capital One (15.02× the country average). Demographically, the Sophia audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Sophia fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.4 |
| Estimated audience size | 1,938,674 |
Audience persona
The typical Sophia fan in United States is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 15.02× | Business & Career |
| Google Maps | 11.31× | Internet & Social Media |
| Diane Keaton | 15.2× | Movies & TV |
| Indeed.com | 8.41× | Business & Career |
| Google News | 11.56× | News |
| CarGurus | 10.19× | Cars & Mobility |
| Billy Bob Thornton | 14.61× | Movies & TV |
| Kendra Scott | 17.44× | Fashion & Accessoires |
| Enterprise Rent-A-Car | 9.9× | Cars & Mobility |
| Bruce Willis | 11.6× | Movies & TV |
| AccuWeather | 10.12× | Home & Garden |
| ICloud | 14.43× | Technology & Electronics |
| DeviantArt | 10.69× | Internet & Social Media |
| Aaron Rodgers | 9.49× | Sports |
| Matthew McConaughey | 13.39× | Movies & TV |
| Catherine Zeta-Jones | 16.35× | Movies & TV |
| Elizabeth Taylor | 17.25× | Movies & TV |
| Beetlejuice | 6.8× | Movies & TV |
| Jennifer Garner | 16.68× | Movies & TV |
| Demi Moore | 12.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.53 |
| Risk Appetite | THRILL | 2.44 |
| Patriotism | CONSERVATISM | 1.77 |
| Spirituality | BALANCE | 1.55 |
| Early Adopter Mentality | POWER | 1.45 |
| Travelling | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Japan | 12.6% |
| Brazil | 9.7% |
See Sophia audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sophia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.