Sophia Audience in United States
Sophia has an estimated audience of 1,938,674 people in United States. 58.4% are female, 41.6% are male, average age 43.4. Top brand affinities: Nationality, Goop, headspace, Governor of Michigan, Wok.
Top brand affinities include Nationality, Goop, headspace, with strongest over-indexing on Nationality (3.9× the country average). Demographically, the Sophia audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Sophia fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.4 |
| Estimated audience size | 1,938,674 |
Audience persona
The typical Sophia fan in United States is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.9× | Politics & Society |
| Goop | 9.65× | Internet & Social Media |
| headspace | 16.68× | Health |
| Governor of Michigan | 12.9× | Politics & Society |
| Wok | 10.97× | Food & Beverages |
| Israel | 3.32× | Travel & Leisure |
| Google Home | 9.73× | Technology & Electronics |
| Fairy godmother | 10.86× | Literature |
| Cherish (group) | 15.05× | Music & Radio |
| Elsword | 21.43× | Games |
| Hibachi | 10.06× | Food & Beverages |
| Progressive rock | 2.42× | Music & Radio |
| Grace Slick | 9.61× | Music & Radio |
| Kikar HaShabbat | 17.84× | News |
| Urban Outfitters | 1.98× | Shopping |
| Jeep Wagoneer | 6.05× | Cars & Mobility |
| Vocal harmony | 4.79× | Music & Radio |
| Cryptic crossword | 15.2× | Technology & Electronics |
| TV Fanatic | 9.95× | Movies & TV |
| Hipster | 8.92× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.53 |
| Risk Appetite | THRILL | 2.44 |
| Patriotism | CONSERVATISM | 1.77 |
| Spirituality | BALANCE | 1.55 |
| Early Adopter Mentality | POWER | 1.45 |
| Travelling | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Japan | 12.6% |
| Brazil | 9.7% |
See Sophia audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sophia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.