Rascasse Audience Intelligence

Rome Audience in Germany

A data profile of the people who buy, follow and care about Rome in Germany — modelled from more than twelve digital signal sources. Rome has an estimated audience of 1,784,694 people in Germany.

#51among City in Germany#239among POI in Germany#301in Travel & Leisure

The average Rome fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Giorgia Meloni, La Repubblica, Movies, with strongest over-indexing on Giorgia Meloni (11.04× the country average).

Demographically, the Rome audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rome fan in Germany is balanced, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Giorgia Meloni.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rome profile in Germany.

Audience size
1.8M
in Germany
Gender
52.6%♀
47.4% male
Age
40.0
average years
Country rank
#3770
POI in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rome fans

52.6% are female, 47.4% are male, average age 40.0.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Rome audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age40.0
Estimated audience size1,784,694
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Rome audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Rome audience comes from Germany.

Worldwide audience distribution share by country for Rome
CountryShare
Italy36.4%
United States9.7%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rome audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rome fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.36×
02Bayern~300K1.21×
03Hessen~200K1.21×
04Baden-Württemberg~300K1.16×
05Hamburg~40K1.11×
06Rheinland-Pfalz~90K1.06×
07Nordrhein-Westfalen~400K1.04×
08Sachsen~80K0.96×
09Mecklenburg-Vorpommern~30K0.95×
10Bremen~10K0.95×
11Schleswig-Holstein~60K0.94×
12Niedersachsen~200K0.93×
13Thüringen~40K0.88×
14Brandenburg~50K0.87×
15Saarland~20K0.87×
16Sachsen-Anhalt~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Rome, Germany
0.76×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rome audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rome audience
#·InterestCategoryAffinity×
01Il Fatto QuotidianoNews18.54×
02Il MessaggeroNews18.12×
03La RepubblicaNews16.34×
04Naomi ScottMovies & TV15.20×
05La StampaNews14.90×
06SophiaMusic & Radio14.21×
07Giorgia MeloniPolitics & Society11.04×
08Corriere della SeraNews8.77×
09Gianna NanniniMusic & Radio8.21×
10NaplesTravel & Leisure5.87×
11socializingPolitics & Society5.79×
12Serie ASports2.91×
13RyanairTravel & Leisure2.21×
14MoviesMovies & TV2.12×
15Outdoor recreationSports2.11×
16AdventureTravel & Leisure2.01×
17SportsSports1.91×
18EuropeTravel & Leisure1.91×
19WikipediaInternet & Social Media1.91×
20TagesschauMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rome audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rome audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
Need for SecurityCONSERVATISM1.77×
TravellingTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rome audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.00×
DIY MentalityTHRILL1.00×
CreativityOPEN1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rome have in Germany?

Rome has an estimated audience of 1,784,694 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rome fans?

52.6% of Rome fans are female, 47.4% are male, with an average age of 40.0 years.

03

Which brands do Rome fans like most?

Rome fans show strongest brand affinity for Giorgia Meloni (11.04×), La Repubblica (16.34×), and Movies (2.12×) over the country average.

04

Where do Rome fans live in Germany?

Rome fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rome fans also like?

Beyond Rome itself, the audience over-indexes on La Repubblica (16.34×), Movies (2.12×), Outdoor recreation (2.11×), and Il Fatto Quotidiano (18.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Rome audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →