Rome Audience in Germany

Rome has an estimated audience of 1,784,694 people in Germany. 52.6% are female, 47.4% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Giorgia Meloni, La Repubblica, Movies, Outdoor recreation, Sports.
The average Rome fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Giorgia Meloni, La Repubblica, Movies, with strongest over-indexing on Giorgia Meloni (11.04× the country average). Demographically, the Rome audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Tradition, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Rome fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 40.0 |
| Estimated audience size | 1,784,694 |
Audience persona
The typical Rome fan in Germany is balanced, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Giorgia Meloni.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 414,921 | 1.06× |
| Bayern | 349,207 | 1.22× |
| Baden-Württemberg | 286,041 | 1.17× |
| Hessen | 174,359 | 1.28× |
| Niedersachsen | 163,160 | 0.94× |
| Berlin | 125,617 | 1.57× |
| Rheinland-Pfalz | 91,112 | 1.02× |
| Sachsen | 85,508 | 0.98× |
| Schleswig-Holstein | 58,976 | 0.92× |
| Brandenburg | 47,944 | 0.87× |
| Hamburg | 45,832 | 1.14× |
| Thüringen | 38,369 | 0.84× |
| Sachsen-Anhalt | 33,643 | 0.73× |
| Mecklenburg-Vorpommern | 27,475 | 0.81× |
| Saarland | 18,048 | 0.82× |
| Bremen | 14,220 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Giorgia Meloni | 11.04× | Politics & Society |
| La Repubblica | 16.34× | News |
| Movies | 2.12× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
| Sports | 1.91× | Sports |
| Il Fatto Quotidiano | 18.54× | News |
| Sophia | 14.21× | Music & Radio |
| Europe | 1.91× | Travel & Leisure |
| Gianna Nannini | 8.21× | Music & Radio |
| La Stampa | 14.9× | News |
| Natural World | 2.12× | Fashion & Accessoires |
| Ryanair | 2.21× | Travel & Leisure |
| Naomi Scott | 15.2× | Movies & TV |
| socializing | 5.79× | Politics & Society |
| Corriere della Sera | 8.77× | News |
| Tagesschau | 1.57× | Movies & TV |
| Naples | 5.87× | Travel & Leisure |
| Il Messaggero | 18.12× | News |
| Euphoria | 1.79× | Movies & TV |
| Wikipedia | 1.91× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.66 |
| Travelling | THRILL | 1.63 |
| Indulgence | JOY | 1.59 |
| Design Affinity | PREMIUM | 1.49 |
| Spirituality | BALANCE | 1.41 |
| Quality Awareness | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 36.5% |
| United States | 9.7% |
| United Kingdom | 3.4% |
See Rome audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Rome have in Germany?
Rome has an estimated audience of 1,784,694 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rome fans?
52.6% of Rome fans are female, 47.4% are male, with an average age of 40.0 years.
Which brands do Rome fans like most?
Rome fans show strongest brand affinity for Giorgia Meloni (11.04×), La Repubblica (16.34×), and Movies (2.12×) over the country average.
Where do Rome fans live in Germany?
Rome fans in Germany are most concentrated in Nordrhein-Westfalen (reach 414,921), Bayern (reach 349,207), and Baden-Württemberg (reach 286,041). These three regions account for the largest share of the active audience.
What other brands do Rome fans also like?
Beyond Rome itself, the audience over-indexes on La Repubblica (16.34×), Movies (2.12×), Outdoor recreation (2.11×), and Sports (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.