Rome Audience in Germany

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Rome has an estimated audience of 1,784,694 people in Germany. 52.6% are female, 47.4% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Giorgia Meloni, La Repubblica, Movies, Outdoor recreation, Sports.

The average Rome fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Giorgia Meloni, La Repubblica, Movies, with strongest over-indexing on Giorgia Meloni (11.04× the country average). Demographically, the Rome audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Tradition, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Rome fans

Demographic split for Rome audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age40.0
Estimated audience size1,784,694

Audience persona

The typical Rome fan in Germany is balanced, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Giorgia Meloni.

Top regions in Germany

Top regions ranked by reach for Rome in Germany
RegionReachAffinity
Nordrhein-Westfalen414,9211.06×
Bayern349,2071.22×
Baden-Württemberg286,0411.17×
Hessen174,3591.28×
Niedersachsen163,1600.94×
Berlin125,6171.57×
Rheinland-Pfalz91,1121.02×
Sachsen85,5080.98×
Schleswig-Holstein58,9760.92×
Brandenburg47,9440.87×
Hamburg45,8321.14×
Thüringen38,3690.84×
Sachsen-Anhalt33,6430.73×
Mecklenburg-Vorpommern27,4750.81×
Saarland18,0480.82×
Bremen14,2200.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rome audience
BrandAffinityCategory
Giorgia Meloni11.04×Politics & Society
La Repubblica16.34×News
Movies2.12×Movies & TV
Outdoor recreation2.11×Sports
Sports1.91×Sports
Il Fatto Quotidiano18.54×News
Sophia14.21×Music & Radio
Europe1.91×Travel & Leisure
Gianna Nannini8.21×Music & Radio
La Stampa14.9×News
Natural World2.12×Fashion & Accessoires
Ryanair2.21×Travel & Leisure
Naomi Scott15.2×Movies & TV
socializing5.79×Politics & Society
Corriere della Sera8.77×News
Tagesschau1.57×Movies & TV
Naples5.87×Travel & Leisure
Il Messaggero18.12×News
Euphoria1.79×Movies & TV
Wikipedia1.91×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rome audience
TraitClusterScore
TraditionCONSERVATISM1.66
TravellingTHRILL1.63
IndulgenceJOY1.59
Design AffinityPREMIUM1.49
SpiritualityBALANCE1.41
Quality AwarenessPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Rome
CountryShare
Italy36.5%
United States9.7%
United Kingdom3.4%

See Rome audiences in other countries

More City audiences in Germany

Frequently asked questions

How many fans does Rome have in Germany?

Rome has an estimated audience of 1,784,694 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Rome fans?

52.6% of Rome fans are female, 47.4% are male, with an average age of 40.0 years.

Which brands do Rome fans like most?

Rome fans show strongest brand affinity for Giorgia Meloni (11.04×), La Repubblica (16.34×), and Movies (2.12×) over the country average.

Where do Rome fans live in Germany?

Rome fans in Germany are most concentrated in Nordrhein-Westfalen (reach 414,921), Bayern (reach 349,207), and Baden-Württemberg (reach 286,041). These three regions account for the largest share of the active audience.

What other brands do Rome fans also like?

Beyond Rome itself, the audience over-indexes on La Repubblica (16.34×), Movies (2.12×), Outdoor recreation (2.11×), and Sports (1.91×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.