Naples Audience in Germany
Naples has an estimated audience of 1,674,549 people in Germany. 46.5% are female, 53.5% are male, average age 37.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: L'Osteria, Corriere della Sera, Uomini e Donne, Il Fatto Quotidiano, Pets.
The average Naples fan in Germany is 37.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include L'Osteria, Corriere della Sera, Uomini e Donne, with strongest over-indexing on L'Osteria (10.23× the country average). Demographically, the Naples audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Naples fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 37.4 |
| Estimated audience size | 1,674,549 |
Audience persona
The typical Naples fan in Germany is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for L'Osteria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 401,369 | 1.49× |
| Nordrhein-Westfalen | 381,054 | 1.04× |
| Baden-Württemberg | 307,867 | 1.35× |
| Niedersachsen | 153,345 | 0.94× |
| Hessen | 144,927 | 1.14× |
| Berlin | 103,805 | 1.39× |
| Sachsen | 84,231 | 1.03× |
| Rheinland-Pfalz | 81,218 | 0.97× |
| Schleswig-Holstein | 53,421 | 0.89× |
| Brandenburg | 46,345 | 0.89× |
| Hamburg | 44,843 | 1.19× |
| Thüringen | 33,131 | 0.78× |
| Sachsen-Anhalt | 29,275 | 0.67× |
| Mecklenburg-Vorpommern | 22,908 | 0.72× |
| Saarland | 15,507 | 0.75× |
| Bremen | 12,474 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| L'Osteria | 10.23× | Food & Beverages |
| Corriere della Sera | 14.39× | News |
| Uomini e Donne | 19.35× | Movies & TV |
| Il Fatto Quotidiano | 19.6× | News |
| Pets | 1.74× | Pets & Animals |
| La Stampa | 15.83× | News |
| Language education | 5.18× | Business & Career |
| Dough | 5.29× | Food & Beverages |
| Tagesschau | 1.76× | Movies & TV |
| Rome | 6.07× | Travel & Leisure |
| Automobiles | 1.69× | Cars & Mobility |
| Stuttgart | 2.51× | Travel & Leisure |
| Greece | 3.29× | Travel & Leisure |
| Il Messaggero | 17.4× | News |
| Sicily | 7.24× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.73× | Movies & TV |
| Satire | 3.22× | Literature |
| Sanremo Music Festival | 10.49× | Music & Radio |
| Biology | 3.01× | Health |
| Netto Marken-Discount | 1.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Patriotism | CONSERVATISM | 1.45 |
| Design Affinity | PREMIUM | 1.38 |
| Spirituality | BALANCE | 1.37 |
| Travelling | THRILL | 1.36 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 43.8% |
| United States | 12.7% |
| United Kingdom | 3.3% |
See Naples audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Naples have in Germany?
Naples has an estimated audience of 1,674,549 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Naples fans?
46.5% of Naples fans are female, 53.5% are male, with an average age of 37.4 years.
Which brands do Naples fans like most?
Naples fans show strongest brand affinity for L'Osteria (10.23×), Corriere della Sera (14.39×), and Uomini e Donne (19.35×) over the country average.
Where do Naples fans live in Germany?
Naples fans in Germany are most concentrated in Bayern (reach 401,369), Nordrhein-Westfalen (reach 381,054), and Baden-Württemberg (reach 307,867). These three regions account for the largest share of the active audience.
What other brands do Naples fans also like?
Beyond Naples itself, the audience over-indexes on Corriere della Sera (14.39×), Uomini e Donne (19.35×), Il Fatto Quotidiano (19.6×), and Pets (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Naples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.