Naples Audience in Germany
Naples has an estimated audience of 1,674,549 people in Germany. 46.5% are female, 53.5% are male, average age 37.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Euskirchen (district), Unique Gifts, Pillow, Stradivarius, Rockland County, New York.
The average Naples fan in Germany is 37.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Euskirchen (district), Unique Gifts, Pillow, with strongest over-indexing on Euskirchen (district) (10.49× the country average). Demographically, the Naples audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Naples fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 37.4 |
| Estimated audience size | 1,674,549 |
Audience persona
The typical Naples fan in Germany is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Euskirchen (district).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 401,369 | 1.49× |
| Nordrhein-Westfalen | 381,054 | 1.04× |
| Baden-Württemberg | 307,867 | 1.35× |
| Niedersachsen | 153,345 | 0.94× |
| Hessen | 144,927 | 1.14× |
| Berlin | 103,805 | 1.39× |
| Sachsen | 84,231 | 1.03× |
| Rheinland-Pfalz | 81,218 | 0.97× |
| Schleswig-Holstein | 53,421 | 0.89× |
| Brandenburg | 46,345 | 0.89× |
| Hamburg | 44,843 | 1.19× |
| Thüringen | 33,131 | 0.78× |
| Sachsen-Anhalt | 29,275 | 0.67× |
| Mecklenburg-Vorpommern | 22,908 | 0.72× |
| Saarland | 15,507 | 0.75× |
| Bremen | 12,474 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euskirchen (district) | 10.49× | Travel & Leisure |
| Unique Gifts | 1.75× | Shopping |
| Pillow | 1.7× | Home & Garden |
| Stradivarius | 1.83× | Shopping |
| Rockland County, New York | 9.46× | Travel & Leisure |
| Like Dandelion Dust | 19.6× | Movies & TV |
| Birthday Gifts | 1.66× | Kids & Family |
| Snow White (Fables) | 2.08× | Literature |
| Hakkasan | 23.5× | Food & Beverages |
| Uthai Thani Province | 17.4× | Travel & Leisure |
| Hakone, Kanagawa | 5.3× | Travel & Leisure |
| Škoda Kodiaq | 1.66× | Cars & Mobility |
| Nationality | 2.31× | Politics & Society |
| Buying and Selling Real Estate | 5.04× | Home & Garden |
| Este, Veneto | 1.68× | Travel & Leisure |
| Nurse education | 1.56× | Kids & Family |
| Home Delivery | 1.69× | Food & Beverages |
| Beihai | 19.35× | Travel & Leisure |
| Corfu (regional unit) | 1.9× | Travel & Leisure |
| Buying a House | 3.48× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Patriotism | CONSERVATISM | 1.45 |
| Design Affinity | PREMIUM | 1.38 |
| Spirituality | BALANCE | 1.37 |
| Travelling | THRILL | 1.36 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 43.8% |
| United States | 12.7% |
| United Kingdom | 3.3% |
See Naples audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Naples have in Germany?
Naples has an estimated audience of 1,674,549 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Naples fans?
46.5% of Naples fans are female, 53.5% are male, with an average age of 37.4 years.
Which brands do Naples fans like most?
Naples fans show strongest brand affinity for Euskirchen (district) (10.49×), Unique Gifts (1.75×), and Pillow (1.7×) over the country average.
Where do Naples fans live in Germany?
Naples fans in Germany are most concentrated in Bayern (reach 401,369), Nordrhein-Westfalen (reach 381,054), and Baden-Württemberg (reach 307,867). These three regions account for the largest share of the active audience.
What other brands do Naples fans also like?
Beyond Naples itself, the audience over-indexes on Unique Gifts (1.75×), Pillow (1.7×), Stradivarius (1.83×), and Rockland County, New York (9.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Naples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.