Naples Audience in United States

Naples has an estimated audience of 6,948,299 people in United States. 58.9% are female, 41.1% are male, average age 42.0. Top regions: Florida, California, New York. Top brand affinities: Horoscope, Kia Sportage, MSN, Day trading, Blended whiskey.

The average Naples fan in United States is 42.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Horoscope, Kia Sportage, MSN, with strongest over-indexing on Horoscope (11.21× the country average). Demographically, the Naples audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Naples fans

Demographic split for Naples audience in United States
MetricValue
Female58.9%
Male41.1%
Average age42.0
Estimated audience size6,948,299

Audience persona

The typical Naples fan in United States is more female, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Naples in United States
RegionReachAffinity
Florida2,288,6004.87×
California924,9851.21×
New York597,2771.54×
Texas508,5620.85×
New Jersey320,3931.81×
Illinois280,2581.21×
Pennsylvania259,3051.11×
Massachusetts207,8741.52×
Ohio196,2530.92×
North Carolina195,2360.93×
Georgia190,0500.89×
Virginia190,0461.12×
Michigan164,3070.9×
Washington144,9431.04×
Connecticut112,8291.62×
Colorado112,5471.03×
Maryland110,7480.93×
Arizona103,0580.73×
Tennessee102,4680.74×
Wisconsin98,5070.94×
Minnesota95,6130.96×
Indiana93,2640.73×
Missouri83,7030.75×
South Carolina81,1880.78×
Oregon71,3790.9×
Kentucky61,9640.71×
Utah57,7580.93×
Maine56,6072.27×
Louisiana54,0750.6×
Alabama53,9910.56×
Nevada48,5400.72×
Oklahoma44,1070.57×
Kansas38,6140.71×
Iowa38,0940.67×
Washington, District of Columbia33,1711.59×
Arkansas32,5890.57×
New Hampshire31,2231.14×
Idaho30,1130.86×
Rhode Island25,6501.16×
Mississippi24,9030.44×
Hawaii24,0100.8×
Nebraska22,3870.64×
West Virginia21,6690.67×
New Mexico20,8700.6×
Delaware15,6650.82×
Montana12,8270.67×
Vermont12,3661.01×
Alaska8,9130.6×
South Dakota8,8040.55×
North Dakota7,9090.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Naples audience
BrandAffinityCategory
Horoscope11.21×Health
Kia Sportage21×Cars & Mobility
MSN3.76×News
Day trading10.16×Business & Career
Blended whiskey10.53×Food & Beverages
Indianapolis Motor Speedway11.53×Sports
Dough5.31×Food & Beverages
Roulette11.62×Games
Whole grain11.15×Food & Beverages
Flatbread6.43×Food & Beverages
Pet insurance11.95×Pets & Animals
Glam rock13.97×Music & Radio
Hobby Lobby2.54×Home & Garden
ModCloth15.09×Fashion & Accessoires
Cross-country skiing10.12×Sports
Finger food6.26×Food & Beverages
Critical illness insurance11.8×Business & Career
Great Clips3.61×Beauty & Wellness
Prepackaged meal9.52×Food & Beverages
Property insurance10.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Naples audience
TraitClusterScore
Risk AppetiteTHRILL2.33
Luxury OrientationPREMIUM2.12
IndulgenceJOY1.52
TravellingTHRILL1.44
Design AffinityPREMIUM1.36
PatriotismCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Naples
CountryShare
Italy43.8%
United States12.7%
United Kingdom3.3%

See Naples audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Naples have in United States?

Naples has an estimated audience of 6,948,299 people in United States, concentrated in Florida and California.

What is the gender split and age of Naples fans?

58.9% of Naples fans are female, 41.1% are male, with an average age of 42.0 years.

Which brands do Naples fans like most?

Naples fans show strongest brand affinity for Horoscope (11.21×), Kia Sportage (21×), and MSN (3.76×) over the country average.

Where do Naples fans live in United States?

Naples fans in United States are most concentrated in Florida (reach 2,288,600), California (reach 924,985), and New York (reach 597,277). These three regions account for the largest share of the active audience.

What other brands do Naples fans also like?

Beyond Naples itself, the audience over-indexes on Kia Sportage (21×), MSN (3.76×), Day trading (10.16×), and Blended whiskey (10.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Naples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.