Rascasse Audience Intelligence

Naples Audience in United States

A data profile of the people who buy, follow and care about Naples in United States — modelled from more than twelve digital signal sources. Naples has an estimated audience of 6,948,299 people in United States.

#78among City in United States#329among POI in United States#431in Travel & Leisure

The average Naples fan in United States is 42.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Flatbread, Dough, Lufthansa, with strongest over-indexing on Flatbread (6.75× the country average).

Demographically, the Naples audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Naples fan in United States is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Flatbread.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naples profile in United States.

Audience size
6.9M
in United States
Gender
58.9%♀
41.1% male
Age
42.0
average years
Country rank
#5054
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naples fans

58.9% are female, 41.1% are male, average age 42.0.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Naples audience in United States
MetricValue
Female58.9%
Male41.1%
Average age42.0
Estimated audience size6,948,299
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Naples audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3917%
40-4921%
50+29%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Naples audience comes from United States.

Worldwide audience distribution share by country for Naples
CountryShare
Italy43.8%
United States12.7%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naples audience in United States is strongest.

Fig. 05

Top regions by affinity

Naples fans by region: top regions in United States
#RegionReachAffinity×
01Maine~100K5.35×
02Florida~2.5M4.99×
03New Jersey~300K1.64×
04New York~600K1.55×
05Connecticut~100K1.48×
06Massachusetts~200K1.38×
07Washington, District of Columbia~30K1.38×
08New Hampshire~30K1.21×
09California~900K1.17×
10Rhode Island~20K1.11×
11Illinois~300K1.08×
12Idaho~40K1.04×
13Pennsylvania~200K1.02×
14Vermont~10K1.02×
15Virginia~200K0.99×
16Washington~100K0.94×
17Utah~60K0.94×
18Colorado~100K0.92×
19Ohio~200K0.91×
20Wisconsin~90K0.89×
21Minnesota~90K0.89×
22Maryland~100K0.86×
23Delaware~20K0.85×
24North Carolina~200K0.84×
25Michigan~100K0.82×
26Oregon~60K0.81×
27Georgia~200K0.80×
28Texas~500K0.78×
29Hawaii~20K0.77×
30South Carolina~80K0.74×
31Montana~10K0.73×
32Alaska~10K0.73×
33West Virginia~20K0.71×
34Indiana~90K0.70×
35Missouri~80K0.70×
36Kansas~40K0.69×
37Tennessee~100K0.68×
38Kentucky~60K0.68×
39South Dakota~10K0.68×
40Arizona~100K0.67×
41Iowa~40K0.66×
42Nevada~40K0.65×
43North Dakota~9K0.65×
44Nebraska~20K0.64×
45New Mexico~20K0.60×
46Louisiana~50K0.59×
47Arkansas~30K0.59×
48Oklahoma~40K0.56×
49Alabama~50K0.55×
50Mississippi~30K0.49×
Fig. 06

Affinity by region

Affinity by region — Naples, United States
0.49×1.00×5.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naples audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naples audience
#·InterestCategoryAffinity×
01LufthansaTravel & Leisure11.00×
02Etihad AirwaysTravel & Leisure11.00×
03FlatbreadFood & Beverages6.75×
04Qatar AirwaysTravel & Leisure6.55×
05British cuisineFood & Beverages6.29×
06Finger foodFood & Beverages5.83×
07DoughFood & Beverages5.00×
08GlutenHealth3.56×
09Microwave ovenHome & Garden2.20×
10KetoneHealth2.02×
11InnovationBusiness & Career1.98×
12American ExpressBusiness & Career1.98×
13Diane KeatonMovies & TV1.97×
14Real propertyHome & Garden1.85×
15CookbookFood & Beverages1.80×
16TicketmasterTravel & Leisure1.74×
17LodgingTravel & Leisure1.74×
18VegetableFood & Beverages1.63×
19FoodieFood & Beverages1.58×
20Trader Joe'sShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naples audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naples audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
IndulgenceJOY1.53×
TravellingTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naples audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Social Media UsageJOY0.86×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naples have in United States?

Naples has an estimated audience of 6,948,299 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Naples fans?

58.9% of Naples fans are female, 41.1% are male, with an average age of 42.0 years.

03

Which brands do Naples fans like most?

Naples fans show strongest brand affinity for Flatbread (6.75×), Dough (5×), and Lufthansa (11×) over the country average.

04

Where do Naples fans live in United States?

Naples fans in United States are most concentrated in Florida (reach ~2.5M), California (reach ~900K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Naples fans also like?

Beyond Naples itself, the audience over-indexes on Dough (5×), Lufthansa (11×), British cuisine (6.29×), and Finger food (5.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Naples audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Naples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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